Creative Ways To Use And Manage Facebook PagesPresentation Transcript
Creative Ways We are Using Facebook
Creative Ways the Services are Using Facebook Marines 24th Expeditionary Unit posts pictures from their humanitarian missions Col. Jeffrey Taliaferro, 28th Bomb Wing Commander for the USAFuses his site to answer questions about living on base
Creative Ways the Services are Using Facebook The US Army’s Official 1st Infantry Division page is using its Facebook to advertise events US Naval Medical Center Portsmouth announced a contest through their Facebook page
Creative Ways the Services are Using Facebook Marine Forces Reserveuses its wall to advertise reserve bonuses USAF 621st Contingency Response Wingposts photos from their events and links to Flickr
Creative Ways the Services are Using Facebook Army 2nd Battalion 130th Field Artillery uses notes to address issues The USS Constitutionofficial site uses discussions to interact with its fans
Managing Your Page
Where to Get Content
Create your own content by posting:
Advertise service-related events such as graduations, contests, community events
Link to photos from these events
Link to content created by others
Service Pages (army.mil, navy.mil, etc.)
Reputable local content
Reputable news sources
Advertising Your Fan Page
Ask other services to fan your page
Link to other service pages, your website, and Defense.gov.
Link to your other social media websites (Twitter, Flickr, Slideshare, Ustream, Blog, etc)
Advertise the fact that you have a Facebook page in your print publications, on your website (see next slide), and as an additional resource cited in press releases and other public outreach announcements.
Create an ad – see demo here.
Featuring Your Facebook Page on Official Sites
As more units, commands, and organizations take advantage of social media, DoD components are spotlighting this content on their official sites. Here are some examples.
You can ask your main site’s content manager to add links to your social media sites.
Some Tips for Success
Group your content together around themes.
For example, if you are posting a link to an article about U.S. forces in Africa, make sure your poll reflects the same theme.
Make sure you center discussions around content and use short questions to get responses.
See the Social Media Hub or the Service pages for examples.
Don’t post a lot of content on your wall at one time. Resist the urge to overwhelm your audience.
Consider creating an unpublished “sandbox” page that you can test before posting to your actual page.
Build your content first. Make sure you have a week or so of solid, real content. Substantive posts, photos, links.
Share the responsibility. Make sure that you aren’t the only one managing this site. Give at least three other (trusted!) people admin privileges.
Send out to staff. Draft a notice to all staff, inviting them to join. Encourage them to send out a scrubbed version to their contacts.
Have paper materials. You can put paper fliers in libraries, and hand them out at public events, inviting people to join your sites.
Cross-pollinate. Post links on your main service website, Twitter, and Facebook to promote each site.
Collaborate with us. Send us content to our site or tag us, and we’ll return the favor by tagging your site.
Keep it current. Really. A dead site is a dead site.
The End If you have questions or comments, please leave us a comment or contact the Department of Defense Public Affairs New Media and Outreach team at firstname.lastname@example.org.