There is over a 70 percent attrition rate with New Hires in the Automotive Sales industry. Most dealers are suffering from high turnover. And Sales Consultants are suffering from mediocrity. This presentation will show you why this is happening and how to not only fix it but how to literally increase your gross and volume by 50%
27. #NADA100
27
Whyisthis happening
Limitedallocationofresources
• Dealerships spend $768,000 annually on advertising
• Average dealership has 10 sales people
• Average advertising cost per sales person per month is $6,400
• Average sales person makes less than $4,000 per month
• Dealers throw $6,400 in advertising per sales person per month to sale people
that are untrained, unskilled and/or unmotivated. The result is an average of
9.6 units per month.
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TheSolution
Recruiti -candidateprofile
Create the Ideal Candidate Profile
• Create job descriptions
• Identify desired traits/skill sets
• Establish mandatory expectations
• Provide compensation plan
• Develop a schedule
Begin with the end in mind
71. StoptheHemorrhaging ofAttrition and
Simultaneously Increase YourDealership's
SalesandGross By50%
Please visit the NADA Pavilion
in the Expo Hall for information
on accessing electronic versions
of this presentation and the
accompanying handout
materials, and to order the
workshop video recording.
Sean V. Bradley, CSP, MSG
President|Dealer Synergy | Audubon, NJ
267.3139.6776 | seanb@dealersynergy.com
@seanvbradley
#NADA100