Aimia analyzes employee survey data to measure six elements of positive engagement: achievement, mastery, independence, connection, purpose, and appreciation. Highly engaged employees experience advocacy, above-average customer experience, lower turnover, and higher financial performance. Aimia designs business loyalty solutions informed by data to deliver the six engagement elements through strategies, training, events, and recognition programs. For Subaru, Aimia developed an online portal providing metrics and curricula to boost sales and satisfaction, doubling sales for certified employees versus non-certified.

1. STRONGER ENGAGEMENT LEADS
TO HIGHER PERFORMANCE
1
REASON
PROVIDED BY: AIMIA BUSINESS LOYALTY STRATEGY TEAM
3
> 2X
+ Engagement Outcomes:
Aimia analyzes the survey findings to determine gaps in performance
From there, we can identify how we need to design and deliver a
program around an organizations desired business outcomes
• ADVOCACY
• SIGNIFICANTLY ABOVE-AVERAGE CUSTOMER EXPERIENCE
4
• LOWER TURNOVER
• HIGHER FINANCIAL PERFORMANCE
Statistics from: Tempkin Group,Employee Engagement Virtuous Cycle, conducted among more
than 2,400 U.S. employees
Design strategies informed by
comprehensive data
Survey organizations employees
to measure the six elements
of positive employee engagement
Engaged employees are
as likely to work overtime, help another co-worker
and do good for the company outside of normal job responsibilities!
Other
MEASUREMENT & IMPORTANCE
DESIGN & DELIVERY
Preparing People to Exceed and Rewarding
Those Who Excel
Capabilities to deliver on all six elements of the Aimia Positive
Engagement Model with our service offerings:
STRATEGY AND PROGRAM DESIGN / PRODUCT AND SKILLS T R A I N I N G
LAUNCH MEETINGS / BUSINESS CONFERENCES / COMMUNICATIONS
HYBRID + VIRTUAL EVENT PLATFORMS
I N C E N T I V E T R AV E L / R E C O G N I T I O N E V E N T S
ENGAGEMENT REWARD AND RECOGNITION PROGRAMS /DATA ANALYSIS
2
METHODOLOGY
Aimia leverages a proprietary methodology to design business loyalty soutions that
impact all six aspects of positive employee engagement:
5
BRINGING THE AIMIA POSITIVE
ENGAGEMENT MODEL TO LIFE
Subaru needed a way to bolster sales and customer
satisfaction through employee performance
APPROACH:
With the model as the foundation of program
design, Aimia developed a comprehensive online
engagement portal – Subaru Foundation – where
Subaru dealership employees could access key
metrics and curricula related to their Achievement,
Mastery, Connection and Appreciation
RESULT:
Foundations-certified salespeople sell more than
twice the number of vehicles on average than
their non-certified counterparts, and Subaru’s
ranking on the J.D. Powers and Associates Sales
Satisfaction Index has moved up four positions.
FOR MORE INFORMATION, CONTACT SAMANTHA.DECKER@AIMIA.COM