Statistics derived from a white paper                                                                                     ...
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Infographic -- Incorporating Corporate Social Responsbility into Incentive Programs

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Infographic -- Incorporating Corporate Social Responsbility into Incentive Programs

  1. 1. Statistics derived from a white paper published by the Incentive Marketing Incorporating Association’s Performance Improvement CouncilCORPORATE SOCIAL Provided by Aimia Business Loyalty RESPONSIBILITY Strategy Team into Incentive Programs CSR = CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility is a motivating factor for of Consumers have of companies with bought a brand at CSR programs have least monthly that employees who Rewarding SUPPORTS a cause exhibit STRONG Attracting Retaining Employees Source – 2012 Edelman COMPANY LOYALTY goodpurpose© Study Comparing companies with strong sustainability programs to poor ones Americans want to know what corporations more efficient business processes are doing! better employee loyalty stronger public image 38% 43% 43% of us THINK ABOUT corporate better morale citizenship when making purchasing decisions 5%Source – 2011, Cone/Echo Global Corporate Responsibility Study Source – Society for Human Resources Management (SHRM)To Engage CSR in Incentive Programs: 1. Determine the beneficiary 5. Ensure that donated funds are 2. Demonstrate commitment tracked and measured 3. Outline your objectives 6. Inform and promote the CSR idea 4. Let employees participate FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM

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