CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS

1. 5 WAYS 1-TO-1 LOYALTY CAN
DELIVER RESULTS FOR CPG
PROVIDED BY: AIMIA U.S. MARKETING TEAM
CPGS HAVE MORE POWER THAN EVER OVER THE CUSTOMER-BRAND RELATIONSHIPS
AND THE MEANS TO CAPTURE THAT INSIGHT ABOUT TOP CUSTOMERS
1
DELIVER GOOD ECONOMICS
3
OWN THE CUSTOMER THROUGH THE ENTIRE
PURCHASE CYCLE
Reward customer with below cost goods from interested partners
Connect loyalty data from
other stages to purchase data
Build theme-based coalitions across a brand or family
=
Ability to relate
to your customers
like never before
Participate in currency-based coalitions with data exchange
2
PRODUCE BETTER RESULTS
4
ENGAGE CONSUMERS DIRECTLY WITHOUT
MARGINALIZING RETAILERS
Deepen consumer relationships and require no action from the retailer
Push consumers toward higher-margin products
Higher Revenue - Boost the yield of
O
pen up retail partnership opportunities for
data-sharing and program activities
high-potential customers, as well as cross-sell
products and partner products
Lower costs – Provide cost-efficient
rewards and strategically partner with
complementary ‘loss leader’ suppliers
5
GAIN A MORE COMPLETE DATASET
Receive the missing data piece brands never had, creating a more complete dataset
Leverage data for a particular audience through various activities
Maximize Profit - Use data
Data drives future initiatives
to negotiate smarter with retailers
FOR MORE INFORMATION, CONTACT GREG.ENGEN@AIMIA.COM