This document provides guidance on how to plan and run a successful webinar in 3 steps: 1. Plan your webinar by choosing a date, assigning roles and responsibilities, and answering questions about the learning objectives, format, and participant experience. 2. Design the webinar experience by considering the participant perspective, choosing a hosting platform, planning for support, and training presenters. 3. Market and evaluate the webinar by using analytics to improve future webinars and define success.

1. Webinar made this simple
… and how not to be dull

2. How to use this slide share
• Flick through each slide to get the big picture
• Get a pen and some paper
• For each slide marked
write down the actions you need to take
• Go to your calendar and choose a date for your webinar.
You have to start sometime
• RACI your webinar(Who needs to take responsibility, who
will be accountable, who needs to be consulted and who
need to be informed)
• Have WEBINAR FUN

3. Fabulously simple
Gloriously easy to make DULL
The Webinar Experience

4. Can be magical
The Webinar Experience

5. Answer these 4 questions …
Before you start

6. What is the learning journey?

7. Is the
presentation
action
focused?

8. How can people participate?

9. Learning v selling balance

10. Production of your webinar …

11. Webinar design
Put yourself in the shoes of your participants.
What do they want from your webinar?

12. Hosting
Which platform?
Use a host / moderator?
Support/ Contingency plan?

13. Presenter training

14. Presenter training
Script
Rehearsal
Technical run
Performer notes
‘Alas, poor Yorick! I knew him,
Horatio, a fellow of infinite jest ...’

15. Marketing your webinar.
The dark art…

16. You only improve through
evaluation and analytics.
What does success look like?

17. Full version
How to webinar … webinar
Next performance Thursday 28th January 2016 @11 GMT
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