2. What is Social Media Marketing?
Social Media Marketing (SMM) uses social media portals to positively influence
consumers toward a website, company, brand, product, service, or a person.
Uses social networks, online communities, blogs, wikis, or any other online
collaborative media.
Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook,
Flickr, and YouTube.
3. Three Important Aspects:
1. Creating buzz or newsworthy events, videos, tweets, or blog entries that
attract attention, and become viral in nature.
2. Building ways that enable fans of a brand or company to promote a message
themselves in multiple online social media venues.
3. It is based around online conversations- encouraging user participation and
dialogue.
6. Top 3 Popular Social Media Sites
1. Facebook – biggest social networking site with the largest number of users.
More than 1 million small/medium sized businesses advertising here
Larger companies spending as much as $100 million on Facebook advertising per year
2. Twitter
81% of Twitter advertising revenue comes from mobile
$200,000 cost estimated for a 24-Hour Promoted Trend
3. LinkedIn
World’s largest professional network
Over 332 million users
7.
8. The Seven Myths of Social Media
Marketing
1. Social Media is just a fad
2. Social Media