4. And we don’t do...
B***S#!T
Because we’ve heard
so much of it!
5. Generation V(irtual)
The online behavior, attitudes and interests of people from all walks of life are blending
together online, cutting across generations and traditional demographics and giving rise
to a new online group called “Generation Virtual” (Generation V).
Unlike previous generations, Generation V is not defined by age, gender, social class or
geography. Instead, it is based on achievement, accomplishments and an increasing
preference for the use of digital media channels to discover information, build
knowledge and share insights.
Generation V is defined by one key behavioral attribute:
Belief in the value of
collaboration; ‘we’ is
more powerful and
valuable than ‘me’:
96% of them have
joined a social network
6. UAE has the
highest Internet
penetration rate in
the GCC
Now, we’re
connected!
7. Social Media has shifted
who people trust to
influence their decisions By engaging top influencers and
spreading positive news through social
media, brands and products gain
credibility
8. July 2010: Study conducted by Effective Measure and Spot On PR on Middle East consumers
Online media and marketing is a priority because it is
ALWAYS consumed!
Why do we
emphasize
social media?
9. State of Facebook Middle East
15 Million users in MENA as of May 2010 : More than there are
copies of newspapers circulated in the region (13 Million )
Facebook now stands as the country’s second most visited
website after google.ae (according to websites ranked by
Alexa.com).
The UAE has the oldest Facebook community in MENA with
41% of users being over 30 years old, 28% being 25-29
years old and 31% being under 25 years old.
0
0.5
1
1.5
2
2.5
3
3.5
4
Tunisia UAE Morocco Saudi
Arabia
Egypt
MENA’s top 5 Facebook Communities (Million)
10. State of Twitter Middle East
Approximately 40,000+ users in MENA of which 15000+ are from the UAE
Survey done with 216 registered Twitter users across the Middle East and North Africa
64% typically tweet every day of the week
99% of those surveyed tweet in English
Only 50% of Arabic speakers tweet in Arabic
61% of MENA Twitter users surveyed say that
Twitter has affected their perceptions of a brand
70% of MENA Twitter users say they have formed a more
positive perception of a brand due to Twitter
52% say that they have formed a more negative perception of a
brand due to Twitter
48% of users surveyed say that they have often been alerted to a major story via Twitter,
54% say that Twitter has lead them to a blog or website and 21% say that they have tuned
into a TV program as a result of Twitter
96% of users expect to continue to use Twitter as much as they do today or even more in the
future
North
Africa
22%
Levant
11%
Other
GCC
15%
UAE
41%
Saudi
Arabia
11%
Source: Spot On PR’s Twitter Survey September 2009
12. OUT OF BLUE is...
innovation led
interactive
engaging
memorable
experiential
passionate
people focused
Trustworthy
fun-loving
company
with its clients
with its products and message
impact
strategies and campaigns
philosophy
team
values and mission
business
13. Our Vision
Creating ground breaking solutions for our clients in
the digital age
Our Mission
To translate marketing concepts into actual campaigns
that generate lucrative returns and tangible results
Our People
Our committed team of talented professionals excel in
their field and are passionate about what they do, and
our clients profit from this
18. Always
remember...
Roy Homsi MD
roy@outofblueme.com
+97150 650 2662
Dany El Eid Marketing Strategist
dany@outofblueme.com
+97150 878 4943
prepared by Dany El Eid
“New marketing
is about the
relationships, not
the medium.”
Ben Grossman
