Behind the Scenes: How the
Entertainment Industry is Tapping into Social

#SocialENT

About Moontoast’s Activation Marketing Platform
helps brands deliver engaging social experiences across all social channels and device types. Boston, MA Nashville, TN San Francisco, CA

Trusted By Major Brands

facebook.com/moontoast @moontoast gplus.to/moontoast pinterest.com/moontoastpins youtube.com/moontoasttv
linkedin.com/company/moontoast-inc

Marcus Whitney Chief Business Development
Officer marcus@moontoast.com • @marcuswhitney

Our process is simple. A
mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.

Entertainment & Social

2012 2013 2014 2015 2016
2017 2018 $8.54 $7.69 $6.94 $6.09 $5.15 $4.23 $3.50 Media & Entertainment Digital Advertising Spending (billions) Source: eMarketer, March 2014

Digital Advertising Drivers News Movies
TV Games Music

Projected mobile ad spend for
2014 $31B

Use Social as an extension
of your brand

Television People are looking up
info on actors, plot, athletes, etc. While watching TV… 41% 29% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018

Television People are reading discussions
about a TV program on social media sites While watching TV… 18% 12% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018

Television People are voting or
sending comments to a Live Program While watching TV… 12% 9% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018

Television People are watching a
certain program because of something read on social media While watching TV… 17% 10% on tablet on smartphone Source: Cisco Visual Networking Index 2013-2018

3.3 hours a day are
spent on a smartphone Source: 2014 Mobile Behavior Report by ExactTarget

t growth in mobile data
traffic; video being a strong driver 81% Source: Cisco Visual Networking Index

v Social Across the Entertainment
Industry Film TV Gaming

How do you impact consumers
at the moments that influence their decisions most?

Drive business results for film,
TV, and gaming using Social Rich Media

Ticket Purchase

Trailer Views

Drive Theater Traffic

Views

Tune-ins

Social Engagement

Pre-order Signup

Results

Social Rich Media 45% avg
conversion rate after expansion 3.51 ad unit clicks per expansion 60% ad units that use video

“Moontoast has been a great
partner in the Cougartown campaign because of their expertise in social rich media, having created and pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS

VEVO Goals VEVO wanted to
drive artist and brand awareness, click-throughs, and conversion for their “Hottest Latin Music Videos of Summer” campaign by giving their fans a chance to vote. 13.69% Click-through rate 29,445 Video votes collected 44.8% Voter conversion rate

Questions
and Answers
#SocialENT

Want to find out more
about Moontoast? hello@moontoast.com Join us for our webinars each month: Go to moontoast.com/webinar to find out what’s coming up