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471 Public Affairs and Crisis Comm
 

471 Public Affairs and Crisis Comm

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    471 Public Affairs and Crisis Comm 471 Public Affairs and Crisis Comm Presentation Transcript

    • PUBLICRELATIONS471PUBLIC AFFAIRS &CRISIS COMMUNICATIONS
    • GROUP PRESENTATIONTHOUGHTS• Watch font size• Watch how many bullets you put in one slide.• Visual toss
    • GROUP PRESENTATIONTHOUGHTS• Think about deadlines.• Social media isn’t a quick fix.• Ask if you need the media or not.• Sometimes, you don’t need public support to get what you want.
    • GROUP PRESENTATIONTHOUGHTS• Be careful to put all your eggs in a tiny basket.• Lobbying is your friend.• B2B is your friend too.
    • INDIVIDUALPRESENTATION•You will get a real life situation.•You will present to the class on the following issues. • What happened? • What did the PR team do? • What worked? • What didn’t? • What would you have done differently?•You have eight minutes max to present.
    • INDIVIDUALPRESENTATION•You will be graded on the following • Your presentation • Your research • Your evaluation • Your perspective on what you would have done differently•You are going to pick case studies right now.•The number you select is the order in which you willpresent.•You will email me your case study and number by thebeginning of class Wednesday.•Otherwise, you lose 5% off your grade.
    • CRISIS COMMUNICATIONEMERGENCY CHECKLIST•Before the crisis happens. • Understand what realistic crisis can take place. • Have PR Emergency Headquarters plans. • The PR Director stays here and supervises designated staff. • Know you who need to call. • Internal: Notify CEO and other top officials on a need to know basis. • External: Notify the media, law enforcement, government agencies, next of kin (announce names to public after notification or within 24 hours. • Have company backgrounder, fact sheet and bios of officers already prepared on the company website and other platform.
    • LET’S TALK PUBLICAFFAIRSWe’re talking about legislation and legislators.
    • LET’S TALK PUBLICAFFAIRS CLIENTRESEARCH• Personnel•Financial Status•Reputation with government and community•Have they played nice in the past?•What is the company saying they are trying to do?•What is the company really trying to do?
    • LET’S TALK PUBLICAFFAIRS AUDIENCERESEARCH•Political Risk (Can this person get booted from office?)•How has this person voted in the past?•What does this client know about the issue?•Who is in their ear? How do those folks think?•What is the district vibe?This is hard to qualify. You are readingpeople in an inexact way
    • PUBLIC AFFAIRSIMPACT OBJECTIVES• Increase knowledge of current activitiesamong current and prospective legislators•Create an enhance opinion of group•Get votes
    • PUBLIC AFFAIRSOUTPUT OBJECTIVES•Make presentations•Distribute content
    • PUBLIC AFFAIRS THEMESAND MESSAGING•You’re dealing with people who are smart or think they aresmart.•Catchy slogans are nice, but have meat to back up themessage.•Prepare for a barrage of questions, some of which will bereally dumb.•You may to a great job and still fail.•Kill with kindness; don’t burn bridges.
    • PUBLIC AFFAIRSPROGRAMMING• Fact-finding • Attend public hearing • Attend trade shows • Schmoozing•Coalition Building•Direct Lobbying • Information exchange • Schmoozing
    • PUBLIC AFFAIRSPROGRAMMING•Political Action Committee•Political Support Activity
    • PUBLIC AFFAIRSPROGRAMMINGThere are five types of people with whom you willcommunicate in public affairs:•Positive•Somewhat positive•Undecided•Somewhat negative•Negative
    • PUBLIC AFFAIRSPROGRAMMING• Work from top down.•Stop when you accomplish your objective.•Don’t poke a bear with a short stick.
    • PUBLIC AFFAIRSEVALUATION•Message exposure focuses on constituents asmuch as the politicians themselves.•Surveys are pointless; they don’t respond.
    • CRISIS COMMUNICATIONEMERGENCY CHECKLIST•Before the crisis happens. • Understand what realistic crisis can take place. • Have PR Emergency Headquarters plans. • The PR Director stays here and supervises designated staff. • Know you who need to call. • Internal: Notify CEO and other top officials on a need to know basis. • External: Notify the media, law enforcement, government agencies, next of kin (announce names to public after notification or within 24 hours. • Have company backgrounder, fact sheet and bios of officers already prepared on the company website and other platform.
    • CRISIS COMMUNICATIONONCE CRISIS BEGINSPrepare Media Materials1. Prepare basic news release on crisis within an hour• Include all known facts (who, what, where when, NOT NOT NOT NOT NOT why...avoid fault)• Be certain information is accurate• Clear release with senior management, legal department and personnel department.• Issue release to media, employees, community leaders, insurance company and government agencies. Get it on the websiteand supporting website (Pitchengine.)
    • CRISISCOMMUNICATION2. Issue timely statements in an ongoing crisis. Know whatplatforms you plan to use.3. Use one-voice principle-information only from officialorganizational statements.4. Use full disclosure, but don’t admit fault. Let investigatorsinvestigate. Cooperate with those investigators.
    • CRISIS COMMUNICATIONPUBLIC INFO CENTER1. Establish a public information center somewhere within the PRHQ2. Respond to phone, email and social media inquiries.3. If you don’t know the answer, it’s OK. Explain how you will getthe info and release it to the public.4. Hold meetings with groups as needed to clarify misinformation.5. Have a call center if needed.6. Direct company employees to make no unauthorizedstatements.
    • CRISIS COMMUNICATIONMEDIA INFO CENTER1. Designate a place where the media can gather. Know they’ll beall over the place anyway. Know they will try and bypass the one-voice principle2. Try and create some distance from the PR HQ. You’ll need thespace. Close, but not too close.3. Have a sole spokesperson on duty day and night.
    • CRISIS COMMUNICATIONWHAT I WISH I KNEW1.You have never appreciate the chaos.2.You can never underestimate how important separation is of themedia center and PR HQ.3. The more you plan, the better it goes.4. Consider set press conferences every few hours. • This helps dispel rumors the media will uncover. • This symbolizes you’re working. • This gives a chance to get various stakeholders in front of the camera to present one voice.