The Craft Beer industry has exploded in recent years, but that growth has created serious challenges for brands looking to get a distribution deal, gain authorization across a retail chain or simply maintain share of mind with existing distributors and consumers. You need a "Secret Weapon" to win!

2. HOW DO YOU KNOW WEEKLY IN ALL LOCATIONS…
SHELVES ARE FILLED, DISPLAYS ARE UP IN RIGHT SPOT, BRANDS ARE PRICED PROPERLY,
PROGRAM SIGNAGE IS IN PLACE AND STORES ARE EXECUTING APPROVED PLANS?

3. Powered by

4. INDUSTRY OBSTACLES
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THE NEED…
- Craft Brewers want visibility into sales and retail program
execution chain wide and an affordable way to take
corrective action on-going, as they are accountable for sales
targets and delivering a positive ROI around retail spend.
THE CHALLENGE…
- Craft Brewers are battling daily to get distributors, retailers
and consumers share of mind. They have limited visibility
into execution or a means to validate what is happening
week to week and/or month to month at retail.

5. OUR CRAFT BREWER SOLUTION
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Survey.com’s Craft Brewer Retail Management Platform can strengthen store
level execution, distributor relationship and improve total brand results.
Survey.com’s approach provides Craft Brewers access to a trained workforce
and technology driven platform for improved visibility, built around an
efficiencies model that allows participants the ability to take corrective action
at affordable rates.
Survey.com’s mobile merchandisers are trained to visit assigned stores and use
a mobile application to complete merchandising tasks, restock shelves, rotate
products, set up promotional displays, and interact with store personnel. They
might enter data about inventory levels, promotional materials compliance,
prices offered by competitors, damaged products, and other client requested
tasks.
This visibility information and action results are then available to view and
download from the client dashboard or via API into your systems.
People Technology+

6. THREE CORE BENEFITS
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The approach focuses on two areas of visibility, Presence (OOS, Distribution, etc..)
and Promotion (Sales, Marketing, Merch). By evaluating presence and promotion
we can build action plans to increase sales, reduce OOS, increase inventory, drive
display coverage, evaluate store issues, leverage for ads or even category captain.
Visibility
Survey.com’s approach allows participating Craft Brewers to cost effectively cover
evenings, weekends and other key selling times and/or execute other tasks. While in
the current model it is not efficient for fund and send an employee to locations for
quick inventory fill or actions, but when stacked inside and across categories the
business model dynamics change drastically .
Efficiencies
The business model allows you to take action on issues and opportunities uncovered
while executing visibility programs. These actions often include, restocking, rotation,
display building, ordering, placement of promotional material, and sometimes
conversation and direct engagement with store personnel.
Action

7. CRAFT BREWERS…
FIGHT FOR SHARE OF MIND WITH DISTRIBUTORS

8. CRAFT BREWERS…
BATTLE FOR PROMOTIONS AND SHELF SPACE AT RETAIL

9. CRAFT BREWERS…
SCALE MAKES EXECUTION A CHALLENGE ACROSS RETAIL

10. THE BENEFITS
VISIBILITY – ACTION – SHARED EFFICIENCIES

11. VISIBILITY
DISPLAYS – INVENTORY – OOS – SHELF SPACE

12. VISIBILITY
COMPETITIVE ANALYSIS - DISPLAY COVERAGE MAPPING

13. ACTION
RESTOCKING – DISPLAY BUILDING – SHELVING

14. ACTION
RESTOCKING – DISPLAY BUIDLING – POS COMPLIANCE

15. ACTION
INVENTORY – NEEDED –FILLED – OOS

16. SHARED EFFICIENCIES
BUDGET – ROUTING – TIME – DAYS – HOLIDAYS -
SURVEY.COM

17. PEOPLE PROCESS
PROFILING – MATCHING – TRAINING – PERFORMANCE
US: 250K+
Download App/Registration:
Users share demo, social,
professional backgrounds,
qualifications, and more..
STEP 1
HIGH QUALITY:
Our technology driven approach results
in higher quality, better data collection,
more efficient visits, and more
professionalism. No other company uses
an approach similar to ours.
Matching/Algorithm
Proprietary algorithms match
potential merchandisers to client
needs.
STEP 2
Training:
Qualifying merchandisers are
trained and sent on visits, where
their performance and efficiency
are scored.
STEP 3
Performance:
Results from visits feed into each
merchandisers profile, providing
better matching for other
programs.
STEP 4

18. dcourtney@survey.com
M: 314-971-9171
DAN COURTNEY
VP OF BUSINESS DEVELOPMENT
CRAFT BREWER RETAIL
MANAGEMENT PLATFORM