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Curative | Communication for Social Change

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NZ Social Change creative communication campaigns overview of 2012

NZ Social Change creative communication campaigns overview of 2012

Published in: Design

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  • 1. COMMUNICATION forSOCIAL CHANGE Eddy Helm & Jade Tang Prepared with care for Auckland Net Sqaured Overview of 2012
  • 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer.Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 3. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 4. “ What is Social Change? ”Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 5. “ How can Communicationcreate Social Change? ”Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 6. NZ OverviewPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 7. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 8. LifewiseOn June 28th a team ofinfluential New Zealandersbraved the elements in a bidto raise funds and awarenessfor the goal of ending streethomelessness in the city ofAuckland by 2020.One night, one team,one goal.http://bigsleepout.org.nz/Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 9. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard ShawPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 10. NeighboursDayNeighbours Day Aotearoa(NDA) is about turningstrangers into neighbours andstreets into neighbourhoods.http://bigsleepout.org.nz/Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 11. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 12. WTFThe WTF campaign is foreverybody who cares aboutequality and its especiallyfor all you straight peopleout there!http://wtf.org.nz/Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 13. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 14. Oxfam UnwrappedPass the Parcel: Give alife-changing gifthttp://www.oxfamunwrapped.org.nz/Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 15. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard ShawPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 16. Live Below the LineFrom 24th - 28th September,join us living on $2.25 a dayfor 5 days to change the waypeople in New Zealand thinkabout extreme poverty - andmake a huge difference.http://livebelowtheline.com/nzPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 17. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard ShawPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 18. In Summary:Communication for Social Change• Be brave• You don’t need a big budget. You just need a big idea• Start a movement• Create something that people can belong to• Prove people wrong. Don’t tell me, show me• Have fun doing it• It won’t happen overnight, but it will happenPrepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 19. THANK YOU Q&A Prepared with care by eddy@curative.co.nz jade@curative.co.nz @Curative_NZ #Net2AKL