This Presentation highlights the critical questions that Management needs to deal with to manage, build or prune their product portfolios. Before deciding on your next Product Development budgets and strategic priorities for the various Business Units, ask the Key Questions listed in this presentation and challenge your Managers, Executives and even your Board of Directors. This presentation will be useful for the following audience: 1. CFOs, who have to constantly deal with investments and allocating resources for various initiatives. 2.Marketing & Sales Managers, Directors and Executives, who need attractive products and sound value propositions to meet annual commercial targets 3. R&D, Engineering & Product Development Managers, Directors and Executives, who need to be convinced that their efforts support a viable commercial need 4. CEOs and Board of Directors, who need to ensure the long term viability of their companies.