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Introduction to WordPress

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Introduction to using WordPress as a Web CMS by Craig Bailey.

Introduction to using WordPress as a Web CMS by Craig Bailey.

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  • 1. Introduction to WordPress
    Craig Bailey
    www.craigbailey.net
    @craigbailey
  • 2. WordPress for Business
    Agenda
    Introduction to WordPress
    WordPress as a CMS
    Simplicity
    Case Study
    Plugins
    Themes
    Hosting
    Tools
    www.craigbailey.net
  • 3. Craig Bailey
    WordPress sites
    SEO
    Google AdWords
  • 4. Wordpress.org vs Wordpress.com
    Wordpress.com – hosted blogs eg
    http://craigbailey.wordpress.com/
    http://jodiem.com.au/
    WordPress MU – multi-user
    Wordpress.org – self hosted
    We are only discussing wordpress.org
    www.craigbailey.net
  • 5. Hosting
    WordPress is:
    PHP
    Open source
    Runs on Apache (Unix) or IIS (Windows)
    Uses MySQL (usually)
    Famous 5 minute install
    See also Microsoft Web PI and Windows Azure
    www.craigbailey.net
  • 6. Excel is my Word processor...
    Most things can be twisted and mangled into doing something they aren’t supposed to...
    There’s a plugin for that... 
    So, what are the realistic scenarios for WP
    www.craigbailey.net
  • 7. Scenarios
    Business sites with standard content types
    Business blogs & News sites *Popular*
    Micro-sites (marketing sites)
    Small business online stores
    Membership sites
    Most simple web CMS scenarios...
    www.craigbailey.net
  • 8. What is a CMS?
    Web Content Management System
    Create/manage HTML & images
    Authoring tools
    Templates for presentation
    “The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia)
    www.craigbailey.net
  • 9. WordPress as a CMS
    Create content simply
    HTML (pages and blog posts)
    Images
    Video
    www.craigbailey.net | www.xenseo.net
  • 10. Example sites
    www.craigbailey.net
    More on the WordPress Showcase
  • 11. Why is it so popular?
    Simple to get started
    Simple to use
    Simple to extend
    Simple to style using themes
    Simple to backup
    Simple to host
    Moderately simple to integrate with
    www.craigbailey.net
  • 12. What’s missing
    Workflow
    Document management
    Collaboration
    User groups management
    Atomic control of page elements/permissions
    Decent Mobile switching (requires a plugin)
    www.craigbailey.net | www.xensystems.net
  • 13. www.craigbailey.net | www.xenseo.net
  • 14. www.craigbailey.net | www.xenseo.net
  • 15. www.craigbailey.net | www.xenseo.net
  • 16. www.craigbailey.net | www.xenseo.net
  • 17. www.craigbailey.net | www.xenseo.net
  • 18. www.craigbailey.net | www.xenseo.net
  • 19. www.craigbailey.net | www.xenseo.net
  • 20. www.craigbailey.net | www.xenseo.net
  • 21. www.craigbailey.net | www.xenseo.net
  • 22. Case Study
    www.GetOrganizedWizard.com
    www.craigbailey.net
  • 23. www.craigbailey.net | www.xenseo.net
  • 24. www.craigbailey.net | www.xenseo.net
  • 25. www.craigbailey.net | www.xenseo.net
  • 26.
  • 27. www.craigbailey.net | www.xensystems.net
  • 28. www.craigbailey.net | www.xenseo.net
  • 29. www.craigbailey.net | www.xenseo.net
  • 30. www.craigbailey.net | www.xenseo.net
  • 31. Great for SEO
    Pretty URLs
    Title tags
    META descriptions
    Sitemaps
    www.craigbailey.net
  • 32. Tools
    Windows Live Writer
    www.craigbailey.net | www.xensystems.net
  • 33. Configuring WordPress
    Themes
    Plugins
    Widgets
    www.craigbailey.net | www.xenseo.net
  • 34. Themes
    Thesis
    Genesis
    Woo Themes
    Elegant Themes
    Remix
    Theme Forest
    Other themes/frameworks:
    Sandbox
    Carrington
    Headway
    Artisteer
    Theme Hybrid
    www.craigbailey.net
  • 35. www.craigbailey.net | www.xenseo.net
  • 36. Plugins
    pageMash
    W3 Total Cache
    WP Security Scan
    Backup WordPress
    DrainHole
    Topsy
    Wishlist Member
    www.craigbailey.net
  • 37. www.craigbailey.net | www.xenseo.net
  • 38. Widgets
    Add to sidebars
    Add to footer
    Social networking integration
    www.craigbailey.net
  • 39. www.craigbailey.net | www.xenseo.net
  • 40. Hosting
    DreamHost VPS – Virtual Private Servers
    Media Temple – (dv) Dedicated Virtual
    WordPressHosting.com.au
    And hundreds of others
    www.craigbailey.net
  • 41. Tips
    Choose good hosting ( with decent support)
    Be careful doing upgrades
    Core WordPress
    Plugin upgrades
    Watch out for Plugin conflicts
    Caching lockups
    www.craigbailey.net | www.xensystems.net
  • 42. WordPress
    For
    Inexpensive
    1-click install on many hosting companies
    Simple to customise
    Thousands of plugins
    Against
    Rudimentary content management
    Basic functionality
    Fiddly to program/style
    www.craigbailey.net | www.xenseo.net
  • 43. Recommended For…
    WordPress is ideal for:
    Small companies
    Simple needs
    Easy customisation
    Easy-peasy blog setup
    www.craigbailey.net
  • 44. Summary
    WordPress is great for managing content
    Simple, fast, well supported
    SEO is simple
    1000s of plugins, themes and widgets
    Use for blogs, micro-sites and business sites
    www.craigbailey.net
  • 45. Questions
    Any questions
    craig@craigbailey.net
    0413 489 388
    More resources
    www.craigbailey.net/resources
    www.craigbailey.net/bloggers
    www.craigbailey.net