Introduction to WordPress

Introduction to WordPress
Craig Bailey
www.craigbailey.net
@craigbailey

WordPress for Business
Agenda
Introduction to WordPress
WordPress as a CMS
Simplicity
Case Study
Plugins
Themes
Hosting
Tools
www.craigbailey.net

Craig Bailey
WordPress sites
SEO
Google AdWords

Wordpress.org vs Wordpress.com
Wordpress.com – hosted blogs eg
http://craigbailey.wordpress.com/
http://jodiem.com.au/
WordPress MU – multi-user
Wordpress.org – self hosted
We are only discussing wordpress.org
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Hosting
WordPress is:
PHP
Open source
Runs on Apache (Unix) or IIS (Windows)
Uses MySQL (usually)
Famous 5 minute install
See also Microsoft Web PI and Windows Azure
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Excel is my Word processor...
Most things can be twisted and mangled into doing something they aren’t supposed to...
There’s a plugin for that... 
So, what are the realistic scenarios for WP
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Scenarios
Business sites with standard content types
Business blogs & News sites *Popular*
Micro-sites (marketing sites)
Small business online stores
Membership sites
Most simple web CMS scenarios...
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What is a CMS?
Web Content Management System
Create/manage HTML & images
Authoring tools
Templates for presentation
“The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia)
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WordPress as a CMS
Create content simply
HTML (pages and blog posts)
Images
Video
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Example sites
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More on the WordPress Showcase

Why is it so popular?
Simple to get started
Simple to use
Simple to extend
Simple to style using themes
Simple to backup
Simple to host
Moderately simple to integrate with
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What’s missing
Workflow
Document management
Collaboration
User groups management
Atomic control of page elements/permissions
Decent Mobile switching (requires a plugin)
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Case Study
www.GetOrganizedWizard.com
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Great for SEO
Pretty URLs
Title tags
META descriptions
Sitemaps
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Tools
Windows Live Writer

Configuring WordPress
Themes
Plugins
Widgets

Themes
Thesis
Genesis
Woo Themes
Elegant Themes
Remix
Theme Forest
Other themes/frameworks:
Sandbox
Carrington
Headway
Artisteer
Theme Hybrid
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Plugins
pageMash
W3 Total Cache
WP Security Scan
Backup WordPress
DrainHole
Topsy
Wishlist Member
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Widgets
Add to sidebars
Add to footer
Social networking integration
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Hosting
DreamHost VPS – Virtual Private Servers
Media Temple – (dv) Dedicated Virtual
WordPressHosting.com.au
And hundreds of others
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Tips
Choose good hosting ( with decent support)
Be careful doing upgrades
Core WordPress
Plugin upgrades
Watch out for Plugin conflicts
Caching lockups

WordPress
For
Inexpensive
1-click install on many hosting companies
Simple to customise
Thousands of plugins
Against
Rudimentary content management
Basic functionality
Fiddly to program/style

Recommended For…
WordPress is ideal for:
Small companies
Simple needs
Easy customisation
Easy-peasy blog setup
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Summary
WordPress is great for managing content
Simple, fast, well supported
SEO is simple
1000s of plugins, themes and widgets
Use for blogs, micro-sites and business sites
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Questions
Any questions
craig@craigbailey.net
0413 489 388
More resources
www.craigbailey.net/resources
www.craigbailey.net/bloggers
www.craigbailey.net

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Introduction to WordPress

by Craig Bailey

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