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Introduction to WordPress<br />Craig Bailey<br />www.craigbailey.net<br />@craigbailey<br />
WordPress for Business <br />Agenda<br />Introduction to WordPress<br />WordPress as a CMS<br />Simplicity<br />Case Study...
Craig Bailey<br />WordPress sites<br />SEO<br />Google AdWords<br />
Wordpress.org vs Wordpress.com<br />Wordpress.com – hosted blogs eg<br />http://craigbailey.wordpress.com/<br />http://jod...
Hosting<br />WordPress is:<br />PHP<br />Open source<br />Runs on Apache (Unix) or IIS (Windows)<br />Uses MySQL (usually)...
Excel is my Word processor...<br />Most things can be twisted and mangled into doing something they aren’t supposed to...<...
Scenarios<br />Business sites with standard content types<br />Business blogs & News sites *Popular*<br />Micro-sites (mar...
What is a CMS?<br />Web Content Management System<br />Create/manage HTML & images<br />Authoring tools<br />Templates for...
WordPress as a CMS<br />Create content simply<br />HTML (pages and blog posts)<br />Images<br />Video<br />www.craigbailey...
Example sites<br />www.craigbailey.net<br />More on the WordPress Showcase<br />
Why is it so popular?<br />Simple to get started<br />Simple to use<br />Simple to extend<br />Simple to style using theme...
What’s missing<br />Workflow<br />Document management<br />Collaboration<br />User groups management<br />Atomic control o...
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
Case Study<br />www.GetOrganizedWizard.com<br />www.craigbailey.net<br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xensystems.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
www.craigbailey.net | www.xenseo.net <br />
Great for SEO<br />Pretty URLs<br />Title tags<br />META descriptions<br />Sitemaps<br />www.craigbailey.net<br />
Tools<br />Windows Live Writer<br />www.craigbailey.net | www.xensystems.net <br />
Configuring WordPress<br />Themes<br />Plugins<br />Widgets<br />www.craigbailey.net | www.xenseo.net <br />
Themes<br />Thesis<br />Genesis<br />Woo Themes<br />Elegant Themes<br />Remix<br />Theme Forest<br />Other themes/framewo...
www.craigbailey.net | www.xenseo.net <br />
Plugins<br />pageMash<br />W3 Total Cache<br />WP Security Scan<br />Backup WordPress<br />DrainHole<br />Topsy<br />Wishl...
www.craigbailey.net | www.xenseo.net <br />
Widgets<br />Add to sidebars<br />Add to footer<br />Social networking integration<br />www.craigbailey.net<br />
www.craigbailey.net | www.xenseo.net <br />
Hosting<br />DreamHost VPS – Virtual Private Servers<br />Media Temple – (dv) Dedicated Virtual<br />WordPressHosting.com....
Tips<br />Choose good hosting ( with decent support)<br />Be careful doing upgrades<br />Core WordPress<br />Plugin upgrad...
WordPress<br />For<br />Inexpensive<br />1-click install on many hosting companies<br />Simple to customise<br />Thousands...
Recommended For…<br />WordPress is ideal for:<br />Small companies<br />Simple needs<br />Easy customisation<br />Easy-pea...
Summary<br />WordPress is great for managing content<br />Simple, fast, well supported<br />SEO is simple<br />1000s of pl...
Questions<br />Any questions<br />craig@craigbailey.net<br />0413 489 388<br />More resources<br />www.craigbailey.net/res...
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Introduction to WordPress

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Introduction to using WordPress as a Web CMS by Craig Bailey.

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Transcript of "Introduction to WordPress"

  1. 1. Introduction to WordPress<br />Craig Bailey<br />www.craigbailey.net<br />@craigbailey<br />
  2. 2. WordPress for Business <br />Agenda<br />Introduction to WordPress<br />WordPress as a CMS<br />Simplicity<br />Case Study<br />Plugins<br />Themes<br />Hosting<br />Tools<br />www.craigbailey.net <br />
  3. 3. Craig Bailey<br />WordPress sites<br />SEO<br />Google AdWords<br />
  4. 4. Wordpress.org vs Wordpress.com<br />Wordpress.com – hosted blogs eg<br />http://craigbailey.wordpress.com/<br />http://jodiem.com.au/<br />WordPress MU – multi-user <br />Wordpress.org – self hosted<br />We are only discussing wordpress.org<br />www.craigbailey.net<br />
  5. 5. Hosting<br />WordPress is:<br />PHP<br />Open source<br />Runs on Apache (Unix) or IIS (Windows)<br />Uses MySQL (usually)<br />Famous 5 minute install<br />See also Microsoft Web PI and Windows Azure<br />www.craigbailey.net <br />
  6. 6. Excel is my Word processor...<br />Most things can be twisted and mangled into doing something they aren’t supposed to...<br />There’s a plugin for that... <br />So, what are the realistic scenarios for WP<br />www.craigbailey.net<br />
  7. 7. Scenarios<br />Business sites with standard content types<br />Business blogs & News sites *Popular*<br />Micro-sites (marketing sites)<br />Small business online stores<br />Membership sites<br />Most simple web CMS scenarios...<br />www.craigbailey.net<br />
  8. 8. What is a CMS?<br />Web Content Management System<br />Create/manage HTML & images<br />Authoring tools<br />Templates for presentation<br />“The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia)<br />www.craigbailey.net<br />
  9. 9. WordPress as a CMS<br />Create content simply<br />HTML (pages and blog posts)<br />Images<br />Video<br />www.craigbailey.net | www.xenseo.net <br />
  10. 10. Example sites<br />www.craigbailey.net<br />More on the WordPress Showcase<br />
  11. 11. Why is it so popular?<br />Simple to get started<br />Simple to use<br />Simple to extend<br />Simple to style using themes<br />Simple to backup<br />Simple to host<br />Moderately simple to integrate with <br />www.craigbailey.net<br />
  12. 12. What’s missing<br />Workflow<br />Document management<br />Collaboration<br />User groups management<br />Atomic control of page elements/permissions<br />Decent Mobile switching (requires a plugin)<br />www.craigbailey.net | www.xensystems.net <br />
  13. 13. www.craigbailey.net | www.xenseo.net <br />
  14. 14. www.craigbailey.net | www.xenseo.net <br />
  15. 15. www.craigbailey.net | www.xenseo.net <br />
  16. 16. www.craigbailey.net | www.xenseo.net <br />
  17. 17. www.craigbailey.net | www.xenseo.net <br />
  18. 18. www.craigbailey.net | www.xenseo.net <br />
  19. 19. www.craigbailey.net | www.xenseo.net <br />
  20. 20. www.craigbailey.net | www.xenseo.net <br />
  21. 21. www.craigbailey.net | www.xenseo.net <br />
  22. 22. Case Study<br />www.GetOrganizedWizard.com<br />www.craigbailey.net<br />
  23. 23. www.craigbailey.net | www.xenseo.net <br />
  24. 24. www.craigbailey.net | www.xenseo.net <br />
  25. 25. www.craigbailey.net | www.xenseo.net <br />
  26. 26.
  27. 27. www.craigbailey.net | www.xensystems.net <br />
  28. 28. www.craigbailey.net | www.xenseo.net <br />
  29. 29. www.craigbailey.net | www.xenseo.net <br />
  30. 30. www.craigbailey.net | www.xenseo.net <br />
  31. 31. Great for SEO<br />Pretty URLs<br />Title tags<br />META descriptions<br />Sitemaps<br />www.craigbailey.net<br />
  32. 32. Tools<br />Windows Live Writer<br />www.craigbailey.net | www.xensystems.net <br />
  33. 33. Configuring WordPress<br />Themes<br />Plugins<br />Widgets<br />www.craigbailey.net | www.xenseo.net <br />
  34. 34. Themes<br />Thesis<br />Genesis<br />Woo Themes<br />Elegant Themes<br />Remix<br />Theme Forest<br />Other themes/frameworks:<br />Sandbox<br />Carrington<br />Headway<br />Artisteer<br />Theme Hybrid <br />www.craigbailey.net<br />
  35. 35. www.craigbailey.net | www.xenseo.net <br />
  36. 36. Plugins<br />pageMash<br />W3 Total Cache<br />WP Security Scan<br />Backup WordPress<br />DrainHole<br />Topsy<br />Wishlist Member<br />www.craigbailey.net<br />
  37. 37. www.craigbailey.net | www.xenseo.net <br />
  38. 38. Widgets<br />Add to sidebars<br />Add to footer<br />Social networking integration<br />www.craigbailey.net<br />
  39. 39. www.craigbailey.net | www.xenseo.net <br />
  40. 40. Hosting<br />DreamHost VPS – Virtual Private Servers<br />Media Temple – (dv) Dedicated Virtual<br />WordPressHosting.com.au<br />And hundreds of others<br />www.craigbailey.net<br />
  41. 41. Tips<br />Choose good hosting ( with decent support)<br />Be careful doing upgrades<br />Core WordPress<br />Plugin upgrades<br />Watch out for Plugin conflicts<br />Caching lockups<br />www.craigbailey.net | www.xensystems.net <br />
  42. 42. WordPress<br />For<br />Inexpensive<br />1-click install on many hosting companies<br />Simple to customise<br />Thousands of plugins<br />Against<br />Rudimentary content management<br />Basic functionality<br />Fiddly to program/style<br />www.craigbailey.net | www.xenseo.net <br />
  43. 43. Recommended For…<br />WordPress is ideal for:<br />Small companies<br />Simple needs<br />Easy customisation<br />Easy-peasy blog setup<br />www.craigbailey.net<br />
  44. 44. Summary<br />WordPress is great for managing content<br />Simple, fast, well supported<br />SEO is simple<br />1000s of plugins, themes and widgets<br />Use for blogs, micro-sites and business sites<br />www.craigbailey.net<br />
  45. 45. Questions<br />Any questions<br />craig@craigbailey.net<br />0413 489 388<br />More resources<br />www.craigbailey.net/resources<br />www.craigbailey.net/bloggers<br />www.craigbailey.net<br />
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