1. www.lumostech.training
@lumos_tech
Rick Radko Jasmine Vesque
@r3designforge @jasminevesque
Introduction to WordPress
May 1st, 2014

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Rick Radko – R-Cubed Design Forge
 Software, web and app designer/developer, trainer, speaker.
 Creating custom web sites since 1996, and WordPress sites
since 2008.
Jasmine Vesque – Freelance Web Specialist
 Digital marketer, consultant, teacher, speaker, web and graphic
designer.
 Helping people share their stories and ideas since 2009.
We're:
 Co-organizers of: WordCamp Ottawa 2013, 2014.
 Co-organizers of: The Ottawa WordPress Group.
 Launching LumosTech - www.lumostech.training
Slides are posted at: slideshare.net/lumostech
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We are:

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WordPress is BIG, lots of features:
 Take small bites!
 Ask questions.
 Everyone was new to WordPress at one time.
Goals for this session:
 Familiarization for WordCamp
 Terms
 Features
 Concepts
 Visuals
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Learning about WordPress

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1. About WordPress
2. WordPress site orientation
3. Posts and pages
4. The settings panel
5. Menus
Break
6. Widgets
7. Resources
8. Plugins
9. Themes
10. Maintenance & SPAM
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Contents

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About WordPress

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WordPress:
 Is a dynamic content management system. (CMS)
 A tool to help you build a website.
Like Microsoft Word, Open Office or Pages help you
create documents.
 Creates web pages (HTML) dynamically
 For basic usage it requires minimal knowledge of
web programming or markup languages (HTML,
PHP, JavaScript etc.).
 Allows users to create website content easily
 WYSIWYG editor.
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What is WordPress?

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Looks similar to a lot of word processing applications.
 This image shows the WordPress post editor with an
extended editor plugin added (TinyMCE Advanced)
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WordPress is WYSIWYG

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WordPress:
 The first version of WordPress was released May
27, 2003
 Is currently the most popular CMS in use on the
Internet.
 Runs millions of websites.
 Stats suggest WordPress sites represent as much as
25% of the worlds websites.
 Needs a web server with PHP and MySQL to run.
 Hosting service for public sites.
 Local server to run it on your pc/laptop.
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What is WordPress continued…

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Sites using WordPress – wordpress.org showcase

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WordPress is free:
 The core WordPress software is free:
 As in open source.
Freedom to use it as you want, even to change it.
 As in $$$.
 But that does not necessarily mean a free website.
 Possible expenses:
Domain names.
Hosting.
Plugins.
Themes.
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Is it really free?

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3 different WordPresses:
 WordPress.com
1. Often referred to as “.com” WordPress.
Note: This not at all related to using or not using “.com”
domains for your website.
 WordPress.org
2. Regular
3. Network or Multisite
 We need to be aware of which one we are talking
about, reading about or using, there are some
differences.
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WordPress versions

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WordPress.com is a service (by Automattic)
 They provide WordPress AND hosting
 Free for basic site: somename.wordpress.com
 Has limitations compared to self hosted:
 Added costs for customizing
 Limited ability to customize
Many things covered in this presentation you can’t do
on WordPress.com – like add plugins
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WordPress.com

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 Home of the open source version of WordPress.
 Free! – Just download it
 Related things that may cost:
 A web host (self-hosted)
 A domain
 Some WordPress / Web knowledge
 Limitations:
 None!
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WordPress.org

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 You can add plugins to make your site:
 Multilingual. (numerous techniques & plugins)
 a social site like Facebook. (BuddyPress)
 You can add plugins to add:
 Facebook, Twitter, YouTube, Flickr connections.
 a forum. (bbpress + others)
 much, much, more. (1000’s of plugins available)
 Add themes to change the look and sometimes add
function. (1000’s of themes available)
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WordPress.org customizing

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Caveat:
 The more extensive the customization, the more
WordPress knowledge that is required.
 Many free resources to help:
WordPress.org (we’ll talk about today)
Other online resources.
 Some low cost resources:
This and other WordPress meet-ups.
WordCamps.
Books.
 May need to hire a WordPress expert.
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WordPress.org customizing

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The third version of WordPress is multisite
(network).
 Was once known as WPMU, a separate program.
 Allows multiple websites on one install.
 It need not be obvious to users that it is one install.
 Limited version of what WordPress.com runs.
 Needs some knowledge to set-up.
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WordPress.org networks or multisite

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Install WordPress

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WordPress needs to be installed on a web server in
order to use it:
 Lots of install guides – not going to cover installing
here, it’s a whole session in itself.
 http://codex.wordpress.org/Installing_WordPress
This presentation is based on a .org install.
 Some of what we do will work on wordpress.com
but many things may look/be different.
 Things like installing plugins and themes will not
work.
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Installing WordPress

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WordPress site orientation
464646

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 The part of
the site
that your
site visitors
see.
 "public"
part of
your site.
 Default
Twenty
Fourteen
theme. 19
WordPress front-end
WordPress has 2 interfaces for users: the front-end

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WordPress Twenty Thirteen theme

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WordPress Twenty Twelve theme

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WordPress back-end or “dashboard”
 Where you manage the site.
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WordPress back-end, admin or “dashboard”

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How do we get to the dashboard?
 login at: <your-domain>/wp-login.php
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Logging in

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After logging in you will arrive at the dashboard.
 The dashboard, with welcome, on a brand new site.
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Welcome message

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Many pages have options for what is shown.
 Click on the “screen options” tab (upper right).
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Screen options tab

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Select what you want to see, un-tick the rest.
 In the case of the main Dashboard page, you can
even bring back the welcome screen here.
Look for screen options on each admin page:
 Options change for each page.
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Screen options

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Beside the screen options tab there is a “help” tab
on every page – again it is context sensitive.
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Help tab

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The drop down help tab has:
 On the left side:
 General WordPress help.
 May have added help from plugins and/or themes.
 On the right side:
 links to the official WordPress documentation and
support areas.
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The help tab

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On the left side of the admin screen is the main
navigation menu:
 Access all your
content.
 Control
WordPress
settings.
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Main navigation

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The admin tool bar:
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The tool bar

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Front end tool bar
 Very similar to admin tool bar, most items are the
same.
 Only shows if you are logged in.
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The tool bar

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Posts and pages

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Posts and pages are the basic content holders for a
WordPress site.
 Posts:
 Individual pieces of a collection of content.
Usually used for blogs or similar types of content.
 Each content piece is associated with a date:
URL: your-domain/2008/11/30/post-title.
 Posts have categories and tags.
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Posts and pages

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 Can be displayed many ways (dynamic):
Usually listed in reverse chronological order.
Sticky posts. (show at the top, need theme support)
Archives, by date, by author.
Categories and tags.
 Many different sidebar widgets can be used to create
lists and indices to posts, or collections of posts
indexed in various manners.
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Posts

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Post display

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 Sidebar here is
the same as the
listing page, but
it could be
different.
 Comments are
shown with box
to add a new
comment
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Single post display

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Pages:
 Are individual static stand alone content blocks.
 Good for things like an About page. (any web site
pages)
 Usually in site menus.
 Do not use tags or categories.
 Not tied to date.
 URL: domainname.com/page-title/
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Pages

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 Only one way to
display the page.
 May have
sidebar.
 No date, tags or
category
information on
page.
 May have
comments
section.
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Page display

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In the dashboard -> select “Add New” from the
Posts menu item.
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Creating a post (or a page) is really easy

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Create a new post: 1, 2, 3!

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A new post!

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We can also:
 Add categories and tags to the posts.
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Other post related items

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We can also change publishing options:
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More post related items (and pages too)
 Published/Review/Draft
 Publishing dates
and future publishing.
 Visibility and passwords.

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We can also:
 Add images and other media including videos.
 Click the add media button to upload images
 As of 3.9 you can simply drag an image onto the
editor area and the image uploader will launch.
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Pictures and videos

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 Just drag a file on to the page.
 If you dragged an image onto the editor, this step is skipped.
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Insert Media

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The image uploader has a few options:
 Add or
change the
title, alt
text and
captions.
 Change
what it links
to.
 Change the
image size
and the
alignment.
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Image options

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Uploaded image is now in editor
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The added image

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Go to YouTube:
 Get the share link.
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Add a YouTube video

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Paste the share link in your post or page.
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Add a YouTube video

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A post with videos and images
 If you want more
control over the
video display,
you can add the
embed code in
the TEXT view.
 The bottom
video was added
by using the
embed code.

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Use TEXT view to:
 Embed HTML code like YouTube snippets.
 Change the HTML directly, sometimes needed to
get things just right.
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TEXT view

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“kitchen sink” button shows second row for editor:
 A few more editing options.
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The kitchen sink

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Editor size

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You can edit in MS Word or Excel and paste into
WordPress, but:
 There can be issues with formatting – Word adds a
lot of junk to it’s HTML.
 Use the paste as text mode.
 You may loose formatting, tables, lists etc – do final
layout/formatting in WordPress.
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Pasting from Word/Excel

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 Editing
pages
is almost
the same
as for a
post.
 Some
options
on right
side are
different.
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Pages

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Displays a list of your pages or posts.
 Pages have hierarchy:
 Important for URL structure. (permalinks)
 Adds dropdown to menus.
 Posts have category and tag columns.
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The "All posts" or "All pages" list

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WordPress settings panel

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How do we change the site title or tagline?
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Site title and tagline

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Change the title
and tagline in the
Settings ->
General page.
 There are quite
a few other
important
options here.
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General settings

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Permalinks settings change the way the URL is
displayed.
 Default sample page permalink:
 http://your-domain/?page_id=2
 Default child page permalink:
 http:// your-domain/?page_id=36
 Default post permalink:
 http:// your-domain/?p=4
 Not very “pretty” or readable, Google does not like
them either! No hierarchy for child page.
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Permalinks

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 In this case, month and name is set.
 There is also a custom box where you can edit the
permalink
if you need
something
unusual.
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Settings - permalinks

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The sample page is now:
 http://your-domain/sample-page
The child page is now:
 http://your-domain/sample-page/sample-child-page
 It shows the hierarchy (if a page parent was set)
Our post is now:
 http://your-domain/2012/05/hello-wpottawa
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The URL’s with permalinks

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You can override permalinks – use edit
 If you change your title, you should consider
updating the permalink.
 Note: if you change the permalink, you may want to
add a redirect for the old url.
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Permalink also shows in editor

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Menus

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 Right now, the menus on the demo site are created
from the page list.
 WordPress takes hierarchy and order from the page
list, with home added at the start.
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Menus

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Menus

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Menus
 if we add “Another Page”…
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Menus

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Updated menu

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 Changing the menu order requires numerically
ordering the pages at each level.
 To change hierarchy, you change the page parent.
 You can edit these settings in the page editor.
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Ordering menus

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 But, the quick editor is faster for reorganizing
pages.
 The quick editor is an option on the page or post
listing.
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Quick editor

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 Note that you can change many of the page (and
posts) settings here.
 Including the page order - much faster!
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Quick editor

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Under Appearance there is a Menus tab
 Need admin privileges.
 Need a theme the supports nav menus.
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The menu system - the easier way to menus

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Create a new menu
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Create a new nav menu

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Drag and drop items to change order and hierarchy
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Rearrange the menu

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After you have created the menu, you may have
some choices
for menu
location as
some themes
have many
locations for
placing menus.
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Setting the theme location

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A completely new menu, independent of the page
order and hierarchy.
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The new menu

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Widgets

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Widgets are tools or
content items that
you can add,
arrange, and remove
from the widgetized
areas of your
theme.
The most common
widgetized area is
the sidebars.
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Widgets

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Originally widgets
were only in
sidebars, but now
themes can have
many areas for
them including
headers, footers,
sidebars and
special front
page spaces.
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Widgets can be anywhere a theme defines them

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The Widgets admin is under the Appearance menu.
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Managing widgets

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Add a twitter widget to the sidebar.
 A plugin was added to get this widget.
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Add twitter widget

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Added twitter widget

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Resources

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WordPress.org, the official source for all things
WordPress. (http://wordpress.org)
 Theme repository – get free and commercial
themes.
 Plugin repository – get plugins.
 The “codex”. (documentation)
 Support forums – get help.
Also WordPress TV: WordCamp and other videos
 http://wordpress.tv/
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WordPress.org

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 WordPress icon on top left of the admin bar has
several links to usefull WordPress help resources.
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WordPress Help

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Search for themes.
 1000’s of
themes
available.
 Themes are
reviewed
before
release.
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WordPress.org – theme repository

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Search for plugins.
 1000’s of
plugins.
 Currently
plugins
are not
reviewed.
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WordPress.org – plugin repository

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The “codex”: from basics to code documentation.
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WordPress.org – documentation

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The “support” forums.
 Seek help with WordPress, theme and plugin issues.
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WordPress.org – forums

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Google WordPress + some topic
 Caution, many articles are out of date and may no
longer be relevant.
Books:
 Lots of books, make sure it’s current
 Digging into WordPress is a great book, covers
WordPress in depth, but may not be for absolute
beginners. Lots of articles on their blog.
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Other help

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WordCamps:
 “WordCamp is a conference that focuses on
everything WordPress.” – WordCamp Central
 Montreal: not set yet - June/July.
 Toronto: November 15-16.
 All sorts of WordCamps world wide:
http://central.wordcamp.org/
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Other help

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Plugins

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 Can't add plugins if you are using WordPress.com.
 You can only enable/disable which ones you are
using, and change settings.
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Adding and managing plugins

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Add plugins from the Add New item under the
Plugins menu item.
 Search for the plugin.
 Search for plugins based on keywords, or name.
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Adding plugins

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The search results:
 Several similar plugins shown.
 Descriptions, ratings and version are shown.
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Add plugins listing

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Install TinyMCE advanced.
 Click the install.
 A good idea to back up first!
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Install

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A screen similar to the update page, showing the
install status.
 Some plugins will auto-activate, most you need to
activate.
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Install status

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TinyMCE Advanced installed and active
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Plugin listing

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The Settings area
 A new menu item has been created for the settings
page for TinyMCE advanced.
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TinyMCE settings

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Plugins usually (and are supposed to) create option
pages under the Settings menu item.
 Some plugins create menu items in almost any
other section.
 Tools, Dashboard, and sometimes Plugins are
common spots for hiding settings pages.
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Plugin Settings

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ALWAYS BACKUP FIRST!!!
 Updates are easy, just click the link.
 Updates can break your site, back-ups make it easy
to undo.
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Updating plugins

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Plugin update status screen

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Can also update plugins using the WordPress
updater – Again BACKUP FIRST!
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Update plugins in the WordPress updater

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Choose plugins with:
 good download volume.
 recent updates.
 responses in the forums.
 high ratings.
 good compatibility ratings.
Where do you find this information?
 Some of it was on the plugin search listing.
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Finding/Choosing plugins

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The details view gives some of it.
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Finding/Choosing plugins

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Details view
 Some more plugin info, but still not all
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Finding/Choosing plugins

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 All of the information
is in the plugin
repository.
 Look at the last
updated date.
 Check compatibility.
 Is it popular?
(downloads)
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Choosing plugins

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Signs there may be problems
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A plugin with issues
 No support – 5 weeks no
answer.
 There will always be some
broken reports, but more
broken than works is not
good.

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 A well respected
and rated and
popular plugin.
 Note there are still
issues…
 Look at over-all,
not absolutes
when evaluating.
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A good plugin

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Using a Google Analytics plugin is highly
recommended:
 Get features like excluding admin traffic from stats.
 Some have dashboard stats summaries.
 Some add advanced tracking and tagging features.
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Google analytics plugin

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There are many plugins not on the WordPress.org
repository.
 Many of those plugins are very good – most good
plugins not on the repository are commercial. (not
allowed on the repository)
 Many are not good, and may even contain malware.
 http://blog.sucuri.net/2012/02/new-wordpress-
toolspack-plugin.html
*plugins on the repository are not guaranteed to be
clean, but malware is usually spotted quickly by users
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Beware of unknown plugins

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 Remove all unused plugins from your site, they can
be a security issue.
 The Timthumb vulnerability did not need to have the
plugin be active in order to be exploited
 Keep plugins, even inactive ones up to date!
 Install a backup plugin AND USE IT!!!
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Plugin final notes

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Themes

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A theme defines the look and feel of your site.
 Sets the graphics, colors.
 Sets the widget locations.
 Defines column layout.
 Can be changed relatively easily.
 Beware lock-in.
 Cannot add themes on WordPress.com.
 You can enable which one you want to use, and you
can change settings.
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Themes

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A popular theme that used to come with
WordPress:
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Twenty Ten

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Twenty Ten had 6 widget areas, 5 are being used
 Empty areas are usually hidden
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Lots of Widget locations

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Twenty Eleven also used to be included with
WordPress, has sidebars on some pages.
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Twenty Eleven

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And not on others...
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Varied sidebars

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This is a very popular theme that still comes with
WordPress.
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Twenty Twelve

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 Some themes:
 have layout options.
 have templates for layouts.
 You should use a child theme to modify themes.
 Not too hard to do, but does require some coding.
 It is STRONGLY recommended that you do not alter
theme files!!!
You will loose your changes if the theme is updated.
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Page layouts

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The theme admin
page:
 Go to Appearance
in the main nav
menu.
 Using the
customize option,
you can change
the appearance of
the theme.
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Adding/managing themes

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Theme customization - live preview

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The theme admin page – select the add new.
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Adding/managing themes

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Finding a new theme: Featured themes.
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Adding/managing themes

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Finding a new theme: Feature filter
 Select some search parameters.
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Adding/managing themes

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Feature filter results:

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Keyword search results
 Hover over image and click "Details & Preview" for
more information.
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Adding/managing themes

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Details view

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As with plugins:
 You get more
detail on
wordpress.org.
 But there is
less info than
for plugins.
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Theme repository

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Choosing themes is less clear than plugins.
 You need it:
 to look good for you.
 have the features you want.
 have support:
check the forums.
check the last update date.
 be good/reliable:
check the ratings.
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Adding/managing themes

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Install the theme
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Adding/managing themes

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Success
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Installing the theme

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Note that the
while the site
looks different,
the content and
widgets are the
same.
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The theme

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Some themes have
very sophisticated
home pages.
 Neither posts or
pages are shown.
 All content is in
options for the
theme.
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Theme driven front page

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 Beware free themes not from WordPress.org
 Google “Free WordPress Themes” and you are
guaranteed to find yourself some malware.
 Many good commercial themes are not on
WordPress.org.
 iThemes
 WooThemes
 Studiopress
 Elegant Themes
 and more
 Freelance themes on Theme Forest
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Final notes for themes

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 Test on a trial site
 Local install or
 Subdomain on hosting
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Final notes for themes

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Maintenance & SPAM

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Keep your site up to date
 WordPress, Plugins and Themes
 All have bug updates, security patches and new
feature releases.
 Not keeping up to date increases the risk of hacking
substantially.
 Before you update anything – make a backup!
Can’t emphasize this enough.
Often neglected.
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Maintenance

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 How did he find it if it was so hard to find?
 Unsolicited third party recommendation?
 Seems to be trying to get a message to the site owner, rather
than a real comment
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REAL Examples - comment SPAM - SEO

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More comments - Link SPAM

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Mobile SPAM - email
Not a fact at all!
Ha! Your profits or theirs?

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The End

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Rick Radko
 email: rick@lumostech.ca
 twitter: @r3designforge
Jasmine Vesque
 email: jasmine@lumostech.ca
 twitter: @jasmineVesque
Slides at:
 www.slideshare.net/lumostech
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Contact