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Introduction To WordPress

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Introduction to using WordPress for business sites. Includes coverage of scenarios, themes, plugins, hosting and gotchas. Plus a case study of the www.GetOrganizedWizard.com site.

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  • Hi,
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Introduction To WordPress

  1. 1. Introduction to WordPress<br />Craig Bailey<br />XEN Systems<br />www.xensystems.net<br />www.craigbailey.net<br />@craigbailey<br />
  2. 2. WordPress for Business <br />Agenda<br />Aim for the night<br />About our speakers<br />Introduction to WordPress<br />WordPress as a CMS<br />Case Study – Get Organized Wizard<br />Plugins<br />Themes<br />Hosting<br />Tools<br />www.craigbailey.net | www.xensystems.net <br />
  3. 3. Craig Bailey<br />WordPress sites<br />SEO<br />Google AdWords<br />Using WordPress for 2 years<br />www.craigbailey.net | www.xensystems.net <br />
  4. 4. Our Speakers<br />Tony Cosentino - eCommerce<br />Jeff Waugh - Performance<br />Kristin Rohan - SEO<br />Steve Wilson – Content, SEO, Integration<br />Jodie Miners – Customisation, CSS<br />www.craigbailey.net | www.xensystems.net <br />
  5. 5. What are your burning questions?<br />What are your top 3 items of interest?<br />www.craigbailey.net | www.xensystems.net <br />
  6. 6. Wordpress.org vs Wordpress.com<br />Wordpress.com – hosted blogs eg<br />http://craigbailey.wordpress.com/<br />http://jodiem.com.au/<br />WordPress MU – multi-user <br />Wordpress.org – self hosted<br />We are only discussing wordpress.org<br />www.craigbailey.net | www.xensystems.net <br />
  7. 7. Excel is my Word processor...<br />Most things can be twisted and mangled into doing something they aren’t supposed to...<br />There’s a plugin for that... <br />So, what are the realistic scenarios for WP<br />www.craigbailey.net | www.xensystems.net <br />
  8. 8. Scenarios<br />Business sites with standard content types<br />Business blogs & News sites<br />Micro-sites (marketing sites)<br />Small business online stores<br />Membership sites<br />Most standard web CMS scenarios...<br />www.craigbailey.net | www.xensystems.net <br />
  9. 9. What is a CMS?<br />Web Content Management System<br />Create/manage HTML & images<br />Authoring tools<br />Templates for presentation<br />“The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia)<br />www.craigbailey.net | www.xensystems.net <br />
  10. 10. WordPress as a CMS<br />Create content simply<br />HTML (pages and blog posts)<br />Images<br />Video<br />www.craigbailey.net | www.xenseo.net <br />
  11. 11. Example sites<br />www.craigbailey.net | www.xensystems.net <br />More on the WordPress Showcase<br />
  12. 12. Why is it so popular?<br />Simple to get started<br />Simple to use<br />Simple to extend<br />Simple to style using themes<br />Simple to backup<br />Simple to host<br />Moderately simple to integrate with <br />www.craigbailey.net | www.xensystems.net <br />
  13. 13. What’s missing<br />Workflow<br />Document management<br />Collaboration<br />User groups management<br />Atomic control of page elements/permissions<br />www.craigbailey.net | www.xensystems.net <br />
  14. 14. Case Study<br />www.GetOrganizedWizard.com<br />www.craigbailey.net | www.xenseo.net <br />
  15. 15. www.craigbailey.net | www.xenseo.net <br />
  16. 16. www.craigbailey.net | www.xenseo.net <br />
  17. 17. www.craigbailey.net | www.xensystems.net <br />
  18. 18. www.craigbailey.net | www.xensystems.net <br />
  19. 19. www.craigbailey.net | www.xenseo.net <br />
  20. 20. www.craigbailey.net | www.xenseo.net <br />
  21. 21. www.craigbailey.net | www.xenseo.net <br />
  22. 22. Tools<br />Windows Live Writer<br />www.craigbailey.net | www.xensystems.net <br />
  23. 23. Configuring WordPress<br />Themes<br />Plugins<br />Widgets<br />www.craigbailey.net | www.xenseo.net <br />
  24. 24. Themes<br />Thesis<br />Woo Themes<br />Elegant Themes<br />Remix<br />Theme Forest (considering)<br />Others mentioned by the group:<br />Sandbox<br />Builder – iThemes – Developer licenses<br />Carrington<br />Headway<br />Artisteer<br />Theme Hybrid <br />www.craigbailey.net | www.xensystems.net <br />
  25. 25. www.craigbailey.net | www.xenseo.net <br />
  26. 26. Integration<br />WordPress themes are very clean<br />CSS is your friend<br />Simple to grab their styling and apply to other applications <br />www.craigbailey.net | www.xensystems.net <br />
  27. 27. Integration examples<br />Interspire Shopping Cart (link)<br />aMember Membership software (link)<br />vBulletin Forums (link)<br />www.craigbailey.net | www.xensystems.net <br />
  28. 28. www.craigbailey.net | www.xenseo.net <br />
  29. 29. www.craigbailey.net | www.xensystems.net <br />
  30. 30. www.craigbailey.net | www.xenseo.net <br />
  31. 31. www.craigbailey.net | www.xensystems.net <br />
  32. 32. www.craigbailey.net | www.xenseo.net <br />
  33. 33. Plugins<br />pageMash<br />W3 Total Cache<br />WP Security Scan<br />Backup WordPress<br />DrainHole<br />Topsy<br />Wishlist Member<br />www.craigbailey.net | www.xensystems.net <br />
  34. 34. www.craigbailey.net | www.xenseo.net <br />
  35. 35. Widgets<br />Add to sidebars<br />Add to footer<br />www.craigbailey.net | www.xenseo.net <br />
  36. 36. www.craigbailey.net | www.xenseo.net <br />
  37. 37. Hosting<br />DreamHost VPS – Virtual Private Servers<br />Media Temple – (dv) Dedicated Virtual<br />Other hosting options mentioned by the group<br />WordPressHosting.com.au - $9/$19 AUD – Alan Harris<br />NetworkDynamics.com.au<br />WellSites.com.au from $50<br />www.craigbailey.net | www.xensystems.net <br />
  38. 38. Windows Azure<br />Cloud computing hosting<br />http://www.microsoft.com/windowsazure/windowsazure/<br />Advantages<br />Instant scalability<br />No commitments<br />Pay for consumption<br />Disadvantages<br />Loss of control<br />www.craigbailey.net | www.xensystems.net <br />
  39. 39. Gotchas<br />Choose good hosting ( with decent support)<br />Be careful doing upgrades<br />Core WordPress<br />Plugin upgrades<br />Plugin conflicts<br />Caching lockups<br />www.craigbailey.net | www.xensystems.net <br />
  40. 40. Summary<br />WordPress is great for managing content<br />Use the parts that work for you<br />Integrate others<br />www.craigbailey.net | www.xensystems.net <br />
  41. 41. Questions<br />Free Personal site audit – email me<br />craig@craigbailey.net<br />WordPress Development for Business<br />www.xensystems.net<br />More resources<br />www.craigbailey.net/resources<br />www.craigbailey.net/bloggers<br />www.craigbailey.net | www.xensystems.net <br />

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