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IIS SEO toolkit

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Slides from my SWUG talk on the Microsoft SEO Toolkit in Feb 2010.

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IIS SEO toolkit

  1. 1. Microsoft IIS SEO Toolkit<br />Craig Bailey<br />XEN SEO<br />www.xenseo.net<br />www.craigbailey.net<br />Start Timer<br />
  2. 2. What is the SEO Toolkit?<br />Snap-in for Microsoft IIS<br />Requires IIS7<br />It’s Free!<br />www.craigbailey.net | www.xenseo.net <br />
  3. 3. Agenda<br />It solves the problem of...<br />Recap: What is SEO?<br />How the IIS SEO Toolkit works<br />Analysing<br />Violations<br />Reporting<br />Exporting<br />Who should use it?<br />www.craigbailey.net | www.xenseo.net <br />
  4. 4. What Problem Does it Solve?<br />www.craigbailey.net | www.xenseo.net <br />
  5. 5. SEO<br />On-Page versus Off-Page<br />IIS SEO Toolkit is focussed on On-Page<br />www.craigbailey.net | www.xenseo.net <br />
  6. 6. Running an Analysis<br />Progress<br />Demo<br />www.craigbailey.net | www.xenseo.net <br />
  7. 7. Reports & Exporting<br />Demo<br />www.craigbailey.net | www.xenseo.net <br />
  8. 8. What’s missing?<br />Scheduling<br />Diff analysis<br />www.craigbailey.net | www.xenseo.net <br />
  9. 9. Risks<br />www.craigbailey.net | www.xenseo.net <br />
  10. 10. Who’s it for?<br />Everybody!<br />It’s simple<br />IT Pros and Developers<br />www.craigbailey.net | www.xenseo.net <br />
  11. 11. Questions<br />IIS SEO Toolkit review:<br />http://www.xenseo.net/microsoft-seo-toolkit/<br />Free Personal site audit – email me<br />craig@craigbailey.net<br />SEO resources<br />www.craigbailey.net/resources<br />www.craigbailey.net/bloggers<br />www.craigbailey.net | www.xenseo.net <br />

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