Steps To Retain Existing Customers!


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For any business, customer retention is extremely important aspect. No wonder it is said that the customer is king, because he or she can make or break a business. What do you think? And, what are you doing to retain existing customers?

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Steps To Retain Existing Customers!

  1. 1. Steps to Retain Existing Customers!<br />
  2. 2. Why is it important to retain customers? <br />2<br />CommLab India<br />
  3. 3. THE CUSTOMER IS KING<br />…because he/she can make or break a business.<br />3<br />CommLab India<br />
  4. 4. The main reason a business venture is successful is because <br />Customers makes purchases. <br />If you want the customer to return to buy your products, retaining the <br />regular customers and creating a steady customer base will help.<br />4<br />CommLab India<br />
  5. 5. By retaining customers, you can also obtain new clients. <br />5<br />CommLab India<br />
  6. 6. This is best done by your existing customers’ advertisingyour products <br />or servicesby word of mouth advertising.<br />6<br />CommLab India<br />
  7. 7. An increase in your customer base also equates to good financial standing of your venture. <br />7<br />CommLab India<br />
  8. 8. A loyal customer base means you enjoy a good reputation. <br />8<br />CommLab India<br />
  9. 9. HOW<br />HOW<br />How to retain customers?<br />HOW<br />HOW<br />HOW<br />HOW<br />HOW<br />9<br />CommLab India<br />
  10. 10. Business entrepreneurs who know the true importance of customers will find successful ways to create a loyal customer base.<br />10<br />CommLab India<br />
  11. 11. The best way to promote customer retention is to offer products and services that a client needs. <br />11<br />CommLab India<br />
  12. 12. While attending to an existing customer, listen very carefully to his or her requirements.<br />12<br />CommLab India<br />
  13. 13. Top notch customer service is another way of promoting customer retention. Offering quality pre- and post-sales service to customers in person, via the telephone or Internet is a key constituent in retaining customers. <br />13<br />CommLab India<br />
  14. 14. Pitch in with suggestions, if needed, but work largely according to the client’s wishes. This makes complete sense as, at the end of the day, all a business entrepreneur wants is a happy and satisfied client.<br />14<br />CommLab India<br />
  15. 15. Create and retain goodwill by taking care of clients’ individual demands.<br />15<br />CommLab India<br />
  16. 16. You can face severe competition from counterparts, but manage to retain your loyal customers. Any kind of business—demands customer retention, which is an extremely important aspect.<br />16<br />CommLab India<br />
  17. 17. Training your employees to treat your clients with respect and care will promote customer retention.<br />17<br />CommLab India<br />
  18. 18. Beyond paying attention to the customer’s need and offering pre- and post-sales service, it is crucial that youstay in touchwith your customers regularly. <br />18<br />CommLab India<br />
  19. 19. Maintain an updated customer register.  On occasions such as customers’ birthdays, anniversaries, festivals, etc, send handwritten notes or calls them personally.<br />19<br />CommLab India<br />
  20. 20. There is nothing like having just an online address of your business. True, more individuals are becoming Net savvy, buying and selling online. So, if your offline business demands an online presence, go for it.<br />20<br />CommLab India<br />
  21. 21. Another factor that works in promoting customer retention is thelocation of your business. If your business place is located at an unheard of zip code, your customers will have great difficulty in getting to and from your shop.This could result in your losing a few customers, making the distance a big disadvantage to your business.<br />21<br />CommLab India<br />
  22. 22. Price is another make or break factor in customer retention.  If your product offers value for money at a high price and the client is aware of it, be assured that the client will buy your product or service regularly or else you need to rethink your pricing.<br />22<br />CommLab India<br />
  23. 23. To read more such articles, please visit <br />23<br />CommLab India<br />