Opening Session by Alvaro Fernandez, SharpBrains.
Description: Scientific, technological and demographic trends have converged to create a new $265m market in the US alone: serious games, software and online applications that can help people of all ages assess and train cognitive abilities. Alvaro Fernandez will provide a Bird’s Eye View of the science, market segments and trends, competitive landscape, and main challenges ahead, based on The State of the Brain Fitness Software Market 2009 report released in May, which included Research Executive Briefs prepared by 12 leading scientists and a survey of 2,000+ decision-makers and early adopters.
61% of respondents to the survey Strongly Agreed with the statement “Addressing cognitive and brain health should be a healthcare priority.” But, 65% Agreed/Strongly Agreed with “I don't really know what to expect from products making brain claims.” In this session, Alvaro will publicly unveil the new book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, To Keep Your Brain Sharp, co-authored by neuropsychologist Dr. Elkhonon Goldberg and himself, aimed at helping consumers and professionals understand and navigate this growing field.
KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
KEY IDEA(S) This is a workout circuit seen from above. This is to illustrate the importance of Variety and Challenge. Cognition is made of several cognitive abilities: All need to get stimulated, the same way all muscles groups in the body need to exercise for a good and effective workout. Challenge is required to get enough stimulation (the same as at the gym).
KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
KEY IDEA(S) The content of this presentation comes from the SharpBrains Guide to Brain Fitness. The Guide is available on Amazon.com This first guide is the result of over a year of extensive research including interviews with more than a hundred scientists, professionals and consumers. It offer research-based, relevant and up-to-date information and tools.
KEY IDEA(S) These are the chapters of the SharpBrains Guide for Brain Fitness. The presentation is structured along these chapters.
KEY IDEA(S) Stress management is part of brain maintenance because there is a strong interaction between cognition and emotion. Stress is bad for the brain: High levels of stress for sustained periods of time can kill neurons, especially in the hippocampus (a structure crucial for memory).
KEY IDEA(S) Thanks to lifelong neuroplasticity, our lifestyles and actions play a meaningful role in how our brains physically change. There is no general solution to brain maintenance. A multi-pronged approach centered on nutrition, stress management, and both physical and mental exercise is recommended for better brain health.
KEY IDEA(S) Mental stimulation can improve overall cognitive functioning, thanks to neuroplasticity
KEY IDEA(S) The hippocampus is a brain structure that deals with memory and with spatial information used to navigate. Based on the idea that repeated stimulation help build brain reserve (more neurons), i f you lived in London, and wanted to grow your hippocampus, which job would you choose? Taxi or bus driver? Answer: Taxi driver Why: Taxi drivers need to find new routes everyday = they EXERCISE their hippocampus everyday. Bus drivers follow set routes. Their hippocampus is active but is not exercised. Bus drivers fall in routines. This illustrate the difference between mental activity and mental exercise.
KEY IDEA(S) Whether a program “ works ” depends on: What abilities are supposedly trained: What is claimed by the developers of the program? Are there any well conducted studies showing that indeed the program train these abilities? What abilities YOU want to train: If there is not a match between what you need and what the program offers it is likely that the program will not work for you (but it may work for somebody else).
KEY IDEA(S) This checklist can be used to evaluate any type of Brain Fitness product. Check it out at www.sharpbrains.com for more details
KEY IDEA(S) There is no easy way to “ rank ” products. SharpBrains Guide to Brain Fitness categorizes brain training software based on their purpose: overall brain maintenance, targeted improvement in one specific cognitive domain, and stress management. Top 8 overall brain maintenance products: The goal of these products is to provide whole brain stimulation. They include a variety of exercises targeting different types of cognitive abilities including memory, attention, language skills, visual skills and reasoning.