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The State of the Brain
            Fitness Market 2008



                           Alvaro Fernandez.

                  ...
An Introduction to SharpBrains

 Brain Fitness Market Research and Advisory Services:
    Independent, not affiliated wit...
First Market Report on the Brain Fitness
Category
   State of the Brain Fitness Software Market 2008 (87-pages, $495)
    ...
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
The Brain Reserve

To maximize chances of healthy aging, focus on 4 main
  quot;brain healthquot; pillars:
      a balanc...
Cognition and Aging

   Some areas that typically improve as we age
     Self-regulation

     Emotional functioning

 ...
Working Memory as we age




 Source: Klingberg et al
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
A baby with 3 parents




  © SharpBrains 2008
Software tools can help assess and train
cognitive skills.




  Source: Klingberg et al.
Intervention modalities
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
Why Now?




 © SharpBrains 2008
2007 welcomed an Emerging Brain Fitness
 Market (US numbers)
1.   Seminal year                   6. Randomized controlled ...
Market Segment Break-Down

 Segment               Size      Some Players           Value Proposition
                     ...
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
Many Programs. Think, “What For”




                      Cognitive Skills   Target Buyer
                               ...
What for?
Scenario of use
Companies covered in Market Report

   Advanced Brain Technologies        Houghton Mifflin
   Applied Cognitive Enginee...
How To Navigate: Evaluation Checklist

 1. Are neuropsychologists behind the program
 2. What peer-reviewed research suppo...
Market research and Thought-leadership:
http://www.sharpbrains.com

 State of the Brain   Brain Fitness 101 eGuide:   10-Q...
SharpBrains


                  Thank you!
 To learn more about our market report, and to
  subscribe to newsletter and b...
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State of the Brain Fitness Market 2008

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Overview of the science, market trends and player landscape in the emerging Brain Fitness/ Training field, based on SharpBrains' recent market report.

Published in: Business, Health & Medicine
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       Reply 
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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State of the Brain Fitness Market 2008

  1. 1. The State of the Brain Fitness Market 2008 Alvaro Fernandez. Brain Fitness Series, May 2008. © SharpBrains 2008. All rights reserved.
  2. 2. An Introduction to SharpBrains  Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.  For institutions: Market Research, Consulting and Training Services.  For individuals: Blog and Educational Website  Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.  Member of Scientific American Partner Network.  Over 10 scientists, educators, as blog Expert Contributors.  Featured by NYT, US News & World News, Reuters…  Top Scientific Advisory Board.  To acquire market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Contact: Alvaro Fernandez at information@sharpbrains.com
  3. 3. First Market Report on the Brain Fitness Category State of the Brain Fitness Software Market 2008 (87-pages, $495) http://www.sharpbrains.com/market-report/ Editorial Executive Summary Chapter 1: Why now? Market Overview Chapter 2: The Science of Brain Fitness Chapter 3: Consumers – Taking Charge of Their Brain Health Chapter 4: Healthcare and Insurance Providers – Focus on Preventive Health & Clinical Conditions Chapter 5: K12 School Systems – Responding to Learning Disabilities in New Ways Chapter 6: Fortune 1000 Companies, Military & Sports Teams – Improving Productivity Chapter 7: Future directions: market trends 2007- 2015 End Notes
  4. 4. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  5. 5. The Brain Reserve To maximize chances of healthy aging, focus on 4 main quot;brain healthquot; pillars:  a balanced diet.  stress management,  physical exercise,  brain exercise, And the earlier the better to build a Brain Reserve that may delay Alzheimer's related symptoms. Studies have shown a risk reduction of up to 38% thanks to these lifestyle habits. © SharpBrains 2007. All rights reserved.
  6. 6. Cognition and Aging  Some areas that typically improve as we age  Self-regulation  Emotional functioning  Wisdom: move from Problem solving to Pattern recognition  Some areas that typically decline as we age  Effortful, deliberative and resource-intensive  Processing speed  Memory: working, recall, source  Attention: selective, divided  Mental imagery  For all, our actions influence the rate of improvement and/ or decline © SharpBrains.
  7. 7. Working Memory as we age Source: Klingberg et al
  8. 8. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  9. 9. A baby with 3 parents © SharpBrains 2008
  10. 10. Software tools can help assess and train cognitive skills. Source: Klingberg et al.
  11. 11. Intervention modalities
  12. 12. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  13. 13. Why Now? © SharpBrains 2008
  14. 14. 2007 welcomed an Emerging Brain Fitness Market (US numbers) 1. Seminal year 6. Randomized controlled trials 2. Over 20 companies 7. FDA Clearance 3. Nintendo Brain Age 8. Cognitive assessments 4. Confusion 9. K12 Education 5. > 400 residential facilities 10. Productivity angle © SharpBrains 2008
  15. 15. Market Segment Break-Down Segment Size Some Players Value Proposition (2007E) Consumer 80 Nintendo, Lumos Contribute to healthy Labs, CogniFit, aging. Posit Science Healthcare & 65 NovaVision, BRC, Assess and train Insurance Dakim, Posit cognitive skills to Providers Science, Cogmed identify/ help alleviate cognitive symptoms. K12 School 60 Scientific Learning, Help solve cognitive Systems Earobics bottlenecks, as in dyslexia. Corporate, 20 ACE, CogniFit Enhance task- Military, Sports related performance. © SharpBrains 2008
  16. 16. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  17. 17. Many Programs. Think, “What For” Cognitive Skills Target Buyer 17 © SharpBrains 2008
  18. 18. What for?
  19. 19. Scenario of use
  20. 20. Companies covered in Market Report  Advanced Brain Technologies  Houghton Mifflin  Applied Cognitive Engineering  Lexia Learning  Brain Resource Company  Lumos Labs  BrainTrain  MyBrainTrainer  CNS Vital Signs  Nintendo  Cogmed  NovaVision  CogniFit  Posit Science  Cognitive Drug Research  Scientific Brain Training  Cogstate  Scientific Learning  Dakim  TeachTown  Gemstone
  21. 21. How To Navigate: Evaluation Checklist 1. Are neuropsychologists behind the program 2. What peer-reviewed research supports it 3. Is there a solid Scientific Advisory Board 4. What are the specific benefits claimed 5. What cognitive function does it train 6. How many hours/ days per week to use it 7. Do the exercises teach something new 8. Always challenging 9. Does the program fit user’s specific goals 10. No stress © SharpBrains 2008
  22. 22. Market research and Thought-leadership: http://www.sharpbrains.com State of the Brain Brain Fitness 101 eGuide: 10-Questions Checklist Fitness Software Answers to Your Top 25 to Evaluate Programs Market 2008 ($495) Questions (Free) Making Brain Fitness Claims (Free)
  23. 23. SharpBrains Thank you!  To learn more about our market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Sales, Marketing and Partnership ideas?  Contact: Alvaro Fernandez at information@sharpbrains.com

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