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The Economist and social media
 

The Economist and social media

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Mark Johnson - @majohns

Mark Johnson - @majohns
Community Editor, The Economist

CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx

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    The Economist and social media The Economist and social media Presentation Transcript

    • The Economist and social media Mark Johnson - @majohns Community Editor, The Economist CMPF Summer School, May 2013
    • First published in September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress”. The severe contest
    • The severe contest
    • A “badge brand”
    • Social media
    • Facebook and Twitter
    • 1000 likes…
    • 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project
    • 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project
    • 100,000 likes…
    • Revenge of the nerds
    • Smart is the new cool
    • Mass intelligence
    • The Economist community In a single month, economist.com community contributors view six times more pages than the average visitor
    • General discussion
    • Influencing the magazine
    • “Dessert Storm” Influencing the magazine
    • Influencing the magazine
    • “Wikipleadia” Influencing the magazine
    • Influencing the magazine
    • “Buried pleasure” Influencing the magazine
    • Cartoon competition
    • What the world thinks Would Mitt Romney make a good president of the United States?
    • Ask The Economist
    • Economist debates