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Media Pluralism in Australia – 
Lessons from ‘Down Under’ 
Dr Sally Young 
Associate Professor and Reader, 
School of Social and Political Sciences, 
The University of Melbourne 
s.young@unimelb.edu.au
Australia 
• Population of 22.5 million 
• 18th largest economy in the world 
• 6th largest country in the world 
• Ranks 2nd (behind Norway) on the 
United Nations’ Human Development 
Index 
• Culturally diverse 
• Economically strong
Australia 
If you want to know more about AFL ‘football’, YouTube ‘AFL explained’
Australian politics 
• One of the few countries to have 
continuously been a democracy since 
the early 1900s. 
• Compulsory voting (attendance) 
• High registered voter turn-out (94%) 
• Federal, state and local governments 
• House of Representatives and a Senate
Australian politics II 
• Voting method = the alternative vote for the 
HoR and PR for the Senate 
• 1) Australian Labor Party 
v 
2) Liberal 
and National 
parties 
(Coalition)
Australian politics III 
• First female Prime Minister (Julia Gillard, 
ALP) in 2010(-2013) 
• Current conservative government and 
Prime Minister is 
Tony Abbott
Australian media 
• 2 major newspaper owners – 
News Corporation Australia & Fairfax Media 
• Public broadcaster – ABC 
• 3 free-to-air commercial TV broadcasters (7, 9 & 10) 
• Monopoly pay TV provider (Foxtel) 
• Commercial, community and local radio 
• Online – existing companies plus new
Year Media policy event 
1927 Royal Commission on Wireless. 
1932 Establishment of the ABC. 
1953-54 Royal Commission on Television. 
1955 Granting of first television licences by the Menzies government. 
1976 Establishment of the Australian Press Council. 
1986-87 Cross media ownership laws (the Hawke-Keating government). 
1992 Broadcasting Services Act 1992 liberalises regulation. 
1993-95 First pay TV (subscription) licenses granted. 
1999-2000 Existing free-to-air TV channels provided with free digital spectrum. 
2005-06 Howard government repeal of cross-media and foreign ownership 
restrictions 
2009 Rudd government revised policy for a National Broadband Network. 
2012 Independent Inquiry into the Media and Media Regulation (Finkelstein 
inquiry).
1975 
reporting 
of press 
council 
proposal
Factors 
• ‘Media mates’ thesis 
• Lack of public interest/knowledge about 
media policies 
• Lack of journalistic scrutiny 
• Impaired public debate 
• Vicious cycle of media concentration
Examples of political impact 
• 1972 election 
• 1975 election 
• Iraq and 2004 election 
• Climate change, immigration and industrial 
relations 
• Labor government 2007-2013 
• 2013 election
2012 
reporting of 
media 
accountability 
(Finkelstein) 
inquiry
The 2013 federal election
Day 1 of the 
election 
campaign – 4 
August 2013.
The day after 
Abbott’s 
election victory 
- The Sunday 
Mail, 8 
September 
2013
Media Pluralism in Australia – Lessons from ‘Down Under’

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Media Pluralism in Australia – Lessons from ‘Down Under’

  • 1. Media Pluralism in Australia – Lessons from ‘Down Under’ Dr Sally Young Associate Professor and Reader, School of Social and Political Sciences, The University of Melbourne s.young@unimelb.edu.au
  • 2. Australia • Population of 22.5 million • 18th largest economy in the world • 6th largest country in the world • Ranks 2nd (behind Norway) on the United Nations’ Human Development Index • Culturally diverse • Economically strong
  • 3.
  • 4. Australia If you want to know more about AFL ‘football’, YouTube ‘AFL explained’
  • 5. Australian politics • One of the few countries to have continuously been a democracy since the early 1900s. • Compulsory voting (attendance) • High registered voter turn-out (94%) • Federal, state and local governments • House of Representatives and a Senate
  • 6. Australian politics II • Voting method = the alternative vote for the HoR and PR for the Senate • 1) Australian Labor Party v 2) Liberal and National parties (Coalition)
  • 7. Australian politics III • First female Prime Minister (Julia Gillard, ALP) in 2010(-2013) • Current conservative government and Prime Minister is Tony Abbott
  • 8. Australian media • 2 major newspaper owners – News Corporation Australia & Fairfax Media • Public broadcaster – ABC • 3 free-to-air commercial TV broadcasters (7, 9 & 10) • Monopoly pay TV provider (Foxtel) • Commercial, community and local radio • Online – existing companies plus new
  • 9. Year Media policy event 1927 Royal Commission on Wireless. 1932 Establishment of the ABC. 1953-54 Royal Commission on Television. 1955 Granting of first television licences by the Menzies government. 1976 Establishment of the Australian Press Council. 1986-87 Cross media ownership laws (the Hawke-Keating government). 1992 Broadcasting Services Act 1992 liberalises regulation. 1993-95 First pay TV (subscription) licenses granted. 1999-2000 Existing free-to-air TV channels provided with free digital spectrum. 2005-06 Howard government repeal of cross-media and foreign ownership restrictions 2009 Rudd government revised policy for a National Broadband Network. 2012 Independent Inquiry into the Media and Media Regulation (Finkelstein inquiry).
  • 10. 1975 reporting of press council proposal
  • 11. Factors • ‘Media mates’ thesis • Lack of public interest/knowledge about media policies • Lack of journalistic scrutiny • Impaired public debate • Vicious cycle of media concentration
  • 12. Examples of political impact • 1972 election • 1975 election • Iraq and 2004 election • Climate change, immigration and industrial relations • Labor government 2007-2013 • 2013 election
  • 13. 2012 reporting of media accountability (Finkelstein) inquiry
  • 14.
  • 15. The 2013 federal election
  • 16. Day 1 of the election campaign – 4 August 2013.
  • 17.
  • 18.
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  • 22.
  • 23. The day after Abbott’s election victory - The Sunday Mail, 8 September 2013