Media 21: http://www.mnddc.org/asd-employment/pdf/03-M21-MDA.pdfMedia Fusion Plan: http://www.mda.gov.sg/Documents/PDF/about_us/AboutUs_VisionMission_SMFP.pdf
Mass Media - The Media of Singapore: An Overlook
Mass Media In Asia COMM2379Group Presentation – SINGAPORELecturer: Christian Berg Group Members: Tran Nguyen Ly (s3309992) Ha Thi Ngoc Ning (s3311637) Lam Ngoc Hai Son (s3312617) Le Minh Nhut (s3245998)
Table Of Content• Historical Background• Media Industry Insight• The Role of Media• Implications• Conclusion
Historical Background• Population: 4.4 million people.• Ethnicity: 75% Chinese, 14% Malay, 9% Indian, 2% others.• Language: English (main), Malay, Chinese and Tamil.• Very small area (648 km2)• Literacy rate: 95.9% in 2010. (Dayley & Neher 2010)
Historical Background• Colonized by British in 19th century.• Declare independence in 1963 and joined the Federation of Malaysia.• Political differences => separated from Malaysia 2 years later. Faced the challenge of surviving without Malaysia Principle resource: human resource Nation-building is extremely crucial• Political culture: authoritarian democracy (Kluver & Banerjee 2005) with the People’s Action Party (PAP) is the leading political party.
Media Industry: Traditional Media Print media:Local Press:• Singapore Press Holdings (SPH) and MediaCorp dominate all local print and broadcast media, which has close government ties.• As of 2008, there are 16 newspapers in active circulation published in all 4 languages. *** Press Model *** Developmental outside, authoritarian inside (Bokhorst-Heng 2008)
Magazines & Books:• A variety of magazines are available.• Most deal with general topics and issues related to the ruling party and its government policies.Foreign Publications: • Regulations on importing foreign newspapers. • there is still a ban on the sale and distribution of Malaysian newspapers (e.g. The New Strait Times).
Broadcast Media: Radio• Started in 1936• Expanded to 18 locally operated radio stations• Owned by MediaCorp, UnionWorks, and Safra Radio• Foreign broadcasters: BBC World Service• Modes of Delivery: Analogue, Digital and Satellite and Internet Reproduced from: Keshishoglou & Aquilia 2005
Broadcast Media: Television• Started in 1963• Owned by MediaCorp and MediaWorks.• All 7 free-to-air local TV is by MediaCorp – gov owned Channel NewsAsia – also owned by MediaCorp• No private ownership of satellite disksThe Media Development Authority (MDA) regulates broadcast media.
Media Industry: New Media• As of June 2010, there are 6,791,000 broadband Internet subscribers with 82% household broadband penetration (IDA Singapore 2011).• Most newspaper publications have their own online editions.• NGO and alternative news are being expressed (e.g. New Sintercom, Think Centre, Singapore Window, etc.) The MDA also regulates the Internet through the Media Development Authority of Singapore Act.
Media-Government Relationship• Media is considered to be an aid to government in the process of nation-building (Kenyon & Majoribanks 2007).• Media is expected to conform to an agenda determined by government. (Lee 2005) Rather than freedom of the press from government, the approach in Singapore is ‘freedom of government from the press’. (Lee Hsien Loong 1987).
=> Freedom With Responsibility• This approach has resulted in creating a culture of self- censorship among media practitioners and codes of practice.• The industry is encouraged to be socially responsible and to take adequate steps to ensure that content meets with community standards. 7th in the world’s least corrupted country but ranked 136th and 150th in press freedom. (RSF 2010, Freedom House 2011)
The Role of Media • Economic: To become a global media hub and a total business center. • Social: To spread public consciousness as an educational and entertainment tool for people. • Political: To play as an assistant in governmental activities and elections. (Ang & Nadarajan 1996)
Implications• New media = More democratic practice? The Internet holds the potential to give opposition parties equal footing to the ruling parties as well as the press (Gomez & Muhamad 2010). ‘For the first time since independence, a majority of Singaporeans got to vote’ (Juan 2011) – Leader of Singapore’s Democratic Party.
Implications• Mass media in danger of decline The Straits Times daily sales, which stood 391,612 in 1998, had fallen to 365,800 in 2010 despite the addition of half a million new residents (Nee 2011). Lianhe Zaobaos dropped by 4.6 percent between 2006 and 2009 (Nee 2011).• Singapore Media in Globalization: The Media 21 (2003) & The Media Fusion Plan (2009) by the MDA.
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