Using Social Media to promote your book Attracting attention for your book without breaking the bank Cindy Ratzlaff
WHY SOCIAL MEDIA? <ul><li>Facebook has 300 million users ~ 50 million joined in the last six months. If Facebook were a co...
What Social Media can do to promote you and your book <ul><li>Create evangelizers for your work ~ passionate fans who eage...
The Five Must-Do  Platforms for Authors <ul><li>Facebook Profile : Personal page for you, the author </li></ul><ul><li>Fac...
Gary Vaynerchuk stages contests, posts video, and gives followers multiple ways to connect with him.  His goal was to driv...
Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.
<ul><li>Twitter search revealed thousands of people talking about Gary Vaynerchuck’s book launch.  </li></ul><ul><li>He en...
Chris Brogan uses his page to talk about his appearances and he really engages with his fans, answering their questions an...
Gary is talking to 850,000 people just from ONE of his Twitter accounts!
THOUSANDS OF PEOPLE ARE ON TWITTER TALKING ABOUT BOOKS RIGHT NOW.  THEY ARE PASSIONATE READERS.  INTRODUCE YOURSELF.
Because Mitch has multiple books his fan page is about him, not just one book.  Speaking to 9,776 fans at once is a nice g...
<ul><li>New York Times bestseller </li></ul><ul><li>Their Fan Page has more than 500,000 fans </li></ul><ul><li>Updates pu...
<ul><li>USE VIDEO </li></ul><ul><li>Get a Flip and upload to Facebook via YouTube </li></ul><ul><li>Make your own Book Com...
Leveling the playing field for Self Published Authors <ul><li>Rules of Engagement </li></ul><ul><li>Attraction first, sale...
CUSTOMIZE YOUR ONLINE LOOK
USE VIDEO FOR BETTER VISIBILITY
Cindy Ratzlaff <ul><li>Twitter: @BrandYou </li></ul><ul><li>Facebook: Brand New Brand You </li></ul><ul><li>YouTube: Cindy...
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Self Publishing Book Expo Pr Panel

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Creating buzz for your book pre-publication and at publication time with an emphasis on social media outlets

Published in: Technology, News & Politics
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  • There’s a social conversation going on right now, on line, about you or your company. People share recommendations, good experiences and bad. It’s important for you to be a part of the conversation both for reputation management AND to influence the conversation. Social media is FREE in terms of dollars but VERY EXPENSIVE in terms of your time, so it’s important for you to have a plan and use your time wisely.
  • Another 250 fans on facebok
  • I speak to about 11,000 people everyday from my various facebook, twitter, youtube and linkedin accounts.
  • Self Publishing Book Expo Pr Panel

    1. 1. Using Social Media to promote your book Attracting attention for your book without breaking the bank Cindy Ratzlaff
    2. 2. WHY SOCIAL MEDIA? <ul><li>Facebook has 300 million users ~ 50 million joined in the last six months. If Facebook were a country, it would be the 4 th largest in the world ~ by 2010 it could surpass #3, the U.S.A. </li></ul><ul><li>Twitter has 50 million users </li></ul><ul><li>Bing and Google both index Facebook pages and increase your searchability </li></ul><ul><li>There are more than 450 million Google searches per day and Facebook Pages should be an important part of your overall SEO strategy </li></ul>
    3. 3. What Social Media can do to promote you and your book <ul><li>Create evangelizers for your work ~ passionate fans who eagerly await your next book. </li></ul><ul><li>Drive presales through contests, giveaways, teleseminars and webinars and create compelling reasons for people to pre-order your book to drive pre-sales and impact bestseller lists. </li></ul><ul><li>Use Facebook and other social mediums as a funnel to bring new visitors to your home base: your blog or website. </li></ul><ul><li>Create Maximum Strategic Visibility for your name and the name and look of your book. </li></ul>
    4. 4. The Five Must-Do Platforms for Authors <ul><li>Facebook Profile : Personal page for you, the author </li></ul><ul><li>Facebook Fan Page : Page dedicated to your book (Google indexed) </li></ul><ul><li>Twitter : Promotes you as an author (every tweet is Google and bing indexed) </li></ul><ul><li>YouTube : Post video “interviews” with you the author (video gives you more SEO) </li></ul><ul><li>Blogsite : This is your home base ~ place to have bigger conversations with your fans </li></ul>
    5. 5. Gary Vaynerchuk stages contests, posts video, and gives followers multiple ways to connect with him. His goal was to drive pre-sales to hit the bestseller list. It worked.
    6. 6. Gary integrates all of his marketing platforms so well, it’s worth going to his website and checking out his promotions.
    7. 7. <ul><li>Twitter search revealed thousands of people talking about Gary Vaynerchuck’s book launch. </li></ul><ul><li>He encouraged followers to use hashtag #Crushit ~ </li></ul><ul><li>They did and created a nationwide real-time conversation! </li></ul>
    8. 8. Chris Brogan uses his page to talk about his appearances and he really engages with his fans, answering their questions and providing value. Then he drives people to his blog to capture their e-mail address.
    9. 9. Gary is talking to 850,000 people just from ONE of his Twitter accounts!
    10. 10. THOUSANDS OF PEOPLE ARE ON TWITTER TALKING ABOUT BOOKS RIGHT NOW. THEY ARE PASSIONATE READERS. INTRODUCE YOURSELF.
    11. 11. Because Mitch has multiple books his fan page is about him, not just one book. Speaking to 9,776 fans at once is a nice gig!
    12. 12. <ul><li>New York Times bestseller </li></ul><ul><li>Their Fan Page has more than 500,000 fans </li></ul><ul><li>Updates publish automatically to the stream </li></ul><ul><li>Google and Bing index Fan Pages which increases author SEO </li></ul>
    13. 13. <ul><li>USE VIDEO </li></ul><ul><li>Get a Flip and upload to Facebook via YouTube </li></ul><ul><li>Make your own Book Commercia using Animoto – for FREE </li></ul><ul><li>Have the pro’s make you one for $500 AND distribute it too! </li></ul>
    14. 14. Leveling the playing field for Self Published Authors <ul><li>Rules of Engagement </li></ul><ul><li>Attraction first, sales second </li></ul><ul><li>Engage in a conversation. This is a social party and you’re here with potential readers </li></ul><ul><li>Make friends ~ friends will tell friends about your book </li></ul><ul><li>Position yourself as a leader in your area of interest </li></ul><ul><li>Broadcast news, hold contests, give away excerpts, offer unique opportunities </li></ul><ul><li>Be the conversation </li></ul>
    15. 15. CUSTOMIZE YOUR ONLINE LOOK
    16. 16. USE VIDEO FOR BETTER VISIBILITY
    17. 17. Cindy Ratzlaff <ul><li>Twitter: @BrandYou </li></ul><ul><li>Facebook: Brand New Brand You </li></ul><ul><li>YouTube: CindyRatzlaff </li></ul><ul><li>http://CindyRatzlaff.com </li></ul>Twitter: @SupremeSocial Facebook: SupremeSocialMedia http://SupremeSocialMedia.com
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