Milkshake: Talking Social Media
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Miranda Bishop of Talking Social Media joined us for a Milkshake session to give an introduction to social media for business.
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Milkshake: Talking Social Media
- 2. Social Media: Making a conversation BIGGER A measurable, UNLIMITED form of
- 3. Confidence
- 4. Where do I start? What do I want from Social Media? Do I have achievable goals? BrandAwareness ClearKPIs
- 5. Where do I start? Which platform is best for me? Where is my target market? B2B B2C
- 6. Facebook
- 7. Facebook 11 years old this year Originally created as a way for students to keep in touch across universities: like a ‘yearbook’ – hence ‘facebook’ Great way for friends, family and communities to stay in touch Share what you’re up to by writing a status, posting photos, message your friends and family One in five website page views in the United States occurs on Facebook.
- 8. Facebook The largest main Social Media platform 50% of 18-24 year-olds go on Facebook when they wake up. 1.39 (and counting) billion active users One in five website page views in the United States occurs on Facebook. Growing audiences in women 45+
- 10. Profile: YOU A person A personal capacity Page: A business A company Or you as a sole trader
- 13. Twitter A ‘Micro-blogging’ platform Designed to share short snippets of information or ‘tweets’ Limited to 140 characters Most updates are fully public – low privacy Access to information
- 14. What is a hashtag? A word or phrase with the # symbol put in front of it. Once typed these are clickable and searchable When clicked they will lead you to ANYONE using the same hashtag For example: #TalkingSocialMedia #Cardiff
- 15. Twitter B2B and B2C More even gender balance Needs regular updates Great for listening Advertising is less flexible and intuitive
- 17. LinkedIn Predominantly Business to Business The world’s largest professional social network 277% more effective at generating leads than Facebook and Twitter Great for building one to one relationships You can message out freely to your contacts
- 18. LinkedIn B2B More even gender balance Fill your profile with good keywords What will people search for when they need you? Advertising is less flexible and intuitive
- 19. • Mimic real life: meetings, testimonials and networking • Educate your audience on your subject • Link to your website or Calls-To- Action • Conversation is KEY • They want to know you’re BUSY and therefore CREDIBLE • This establishes you as KNOWLEDGABLE • This cuts down their customer journey • Establishes you as approachable and makes sales far EASIER What do I post? Why will anyone care?
- 20. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast
- 21. Do one thing at a time Do it well Transfer your skills
- 23. Youtube Instagram Pinterest Vine Google+
- 24. • The fastest growing demographic on Twitter is the 55-65 year age bracket • Middle-aged women now dominate the online gaming market • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. A few unexpected facts….
- 25. Being found on Social Media isn’t LUCKY It takes work and it takes time… But most importantly it takes the confidence in putting yourself out there!
- 26. #Toptips Plan ahead using Hootsuite, Buffer or your own calendar Remember visually stimulating posts receive far higher engagement Include website links wherever possible to increase your impact on Google Search rankings The average ‘lifetime’ or a tweet is only 18 minutes
- 27. Time to get #TalkingSocialMedia Q&A
Editor's Notes
- Hello everyone and welcome – to introduce myself I’m Miranda Bishop and I’m a Social media trainer and consultant. I also manage Social media campaigns for clients across a variety of sectors. Some of my regular clients are also based in healthcare in the private sector also. So the purpose of our session today is to help you structure your time and put together some ideas for how often you should be posting all of that great content that you create on a regular basis.