The document outlines GM's 2003 Diversity Integrated Business Plan. The plan aims to grow GM's share in diversity markets by 2 percentage points through leveraging assets like products, promotions, communications, culture and dealers. Key elements of the plan include elevating diversity as a business priority, prioritizing diversity markets, synergizing efforts across divisions, and integrating initiatives around common goals. The long term goals are to position GM as the leader in driving diversity through outstanding products, community support, significant marketing spending, a diverse talent environment, and public policy partnerships.