InstaBRAND WordCamp Columbus Deck

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Visual Storytelling presentation given by Christian Adams for WordCamp Columbus 2013.

Visual Storytelling presentation given by Christian Adams for WordCamp Columbus 2013.

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Transcript

  • 1. WHY NOW?
  • 2. TECHNOLOGY (Disruptive) Hardware & Coding Edition
  • 3. DEATH OF THE HOME PC 0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 800000000 900000000 1000000000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Units Sold Personal Computers Smartphones Tablets Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
  • 4. Social Is Visual
  • 5. SHIFT IN ECOMMERCE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 PC Smartphone Tablet Source: Monetate Website Traffic By Device
  • 6. RESPONSIVE DESIGN A Quick History Lesson - Then & Now
  • 7. 1996-2000 HTML WYSIWYG Editors 2001: Content Management Systems 2001 - Tableless, Fluid/ “Liquid” Layouts 2010 - Now - HTML5/Mobile Applications/Responsive Design 2005 - Adobe Flash Coded Web Timeline
  • 8. User Experience
  • 9. INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
  • 10. “GeAng  informa;on  off  the   Internet  is  like  trying  to  take  a   drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
  • 11. “Anyone?”
  • 12. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOSVS. OTHER FORMS OF MEDIA Source: ROI Research
  • 13. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008
  • 14. Site Retargeting
  • 15. WHAT IS YOUR DIFFERENTIATION STRATEGY?
  • 16. Famous for being infamous.
  • 17. “Never judge a book by its cover.”
  • 18. 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and   visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
  • 19. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
  • 20. Your customer is the new C-Level boardroom executive.
  • 21. THE SOLUTION?
  • 22. Photos Videos Infographics Memes Comics Visual Note-taking 6 Types of Visual Content
  • 23. B2C Case Study: Whole Foods
  • 24. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
  • 25. Visual does... Sell Brand Awareness Promote Events Educates Brand Position Product Launches
  • 26. Posting Plugins & Widgets InstaPress InstaRoll Yakadanda Media Manager Plus InstaGrabber SimplyInstagram
  • 27. Galleries & Sliders Photonic Instagrate Slider2 SnapWidget
  • 28. Measurement Webstagram Instagrid Followgram Ink361 Statigram Nitrogram VenueSeen
  • 29. 3rd Party Print Services Instacanvas Snapstagram CanvasPop BumbleJax InstaPrints Keepsy Stickygram Blurb Firebox Origrami
  • 30. WHAT DOES THE FUTURE HOLD?
  • 31. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers
  • 32. Luminate Image Platform
  • 33. •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities Takeaways
  • 34. •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data Actionable Items
  • 35. Questions?