WHY NOW?
TECHNOLOGY
(Disruptive)
Hardware & Coding Edition
DEATH OF THE HOME PC
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
100000000...
Social Is Visual
SHIFT IN ECOMMERCE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
PC
...
RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now
1996-2000 HTML WYSIWYG Editors
2001: Content Management Systems
2001 - Tableless, Fluid/ “Liquid” Layouts
2010 - Now - HTM...
User Experience
INFORMATION
OVERLOAD
“We’re	
  overwhelmed	
  by	
  data	
  and	
  info,	
  we	
  want	
  things	
  that	
  
make	
  commu...
“GeAng	
  informa;on	
  off	
  the	
  
Internet	
  is	
  like	
  trying	
  to	
  take	
  a	
  
drink	
  from	
  a	
  fire	
 ...
“Anyone?”
44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT
POSTS PHOTOSVS. OTHER FORMS OF MEDIA
Source: ROI Research
“Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008
Site Retargeting
WHAT IS YOUR
DIFFERENTIATION STRATEGY?
Famous for being infamous.
“Never judge a book by its cover.”
90%	
  of	
  informa?on	
  transmi@ed	
  to	
  the	
  brain	
  is	
  visual,	
  and	
  
visuals	
  	
  are	
  processed	
 ...
1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in...
Your customer is the new C-Level boardroom executive.
THE SOLUTION?
Photos Videos
Infographics Memes
Comics Visual Note-taking
6 Types of Visual Content
B2C Case Study: Whole Foods
B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition
Visual does...
Sell
Brand Awareness Promote Events Educates
Brand Position Product Launches
Posting Plugins & Widgets
InstaPress
InstaRoll
Yakadanda
Media Manager Plus
InstaGrabber
SimplyInstagram
Galleries & Sliders
Photonic
Instagrate
Slider2
SnapWidget
Measurement
Webstagram
Instagrid
Followgram
Ink361
Statigram
Nitrogram
VenueSeen
3rd Party Print Services
Instacanvas
Snapstagram
CanvasPop
BumbleJax
InstaPrints
Keepsy
Stickygram
Blurb
Firebox
Origrami
WHAT DOES
THE
FUTURE
HOLD?
True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers
Luminate Image Platform
•A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportu...
•Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
...
Questions?
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
InstaBRAND WordCamp Columbus Deck
Upcoming SlideShare
Loading in …5
×

InstaBRAND WordCamp Columbus Deck

730 views

Published on

Visual Storytelling presentation given by Christian Adams for WordCamp Columbus 2013.

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
730
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

InstaBRAND WordCamp Columbus Deck

  1. 1. WHY NOW?
  2. 2. TECHNOLOGY (Disruptive) Hardware & Coding Edition
  3. 3. DEATH OF THE HOME PC 0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 800000000 900000000 1000000000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Units Sold Personal Computers Smartphones Tablets Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
  4. 4. Social Is Visual
  5. 5. SHIFT IN ECOMMERCE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 PC Smartphone Tablet Source: Monetate Website Traffic By Device
  6. 6. RESPONSIVE DESIGN A Quick History Lesson - Then & Now
  7. 7. 1996-2000 HTML WYSIWYG Editors 2001: Content Management Systems 2001 - Tableless, Fluid/ “Liquid” Layouts 2010 - Now - HTML5/Mobile Applications/Responsive Design 2005 - Adobe Flash Coded Web Timeline
  8. 8. User Experience
  9. 9. INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
  10. 10. “GeAng  informa;on  off  the   Internet  is  like  trying  to  take  a   drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
  11. 11. “Anyone?”
  12. 12. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOSVS. OTHER FORMS OF MEDIA Source: ROI Research
  13. 13. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008
  14. 14. Site Retargeting
  15. 15. WHAT IS YOUR DIFFERENTIATION STRATEGY?
  16. 16. Famous for being infamous.
  17. 17. “Never judge a book by its cover.”
  18. 18. 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and   visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
  19. 19. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
  20. 20. Your customer is the new C-Level boardroom executive.
  21. 21. THE SOLUTION?
  22. 22. Photos Videos Infographics Memes Comics Visual Note-taking 6 Types of Visual Content
  23. 23. B2C Case Study: Whole Foods
  24. 24. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
  25. 25. Visual does... Sell Brand Awareness Promote Events Educates Brand Position Product Launches
  26. 26. Posting Plugins & Widgets InstaPress InstaRoll Yakadanda Media Manager Plus InstaGrabber SimplyInstagram
  27. 27. Galleries & Sliders Photonic Instagrate Slider2 SnapWidget
  28. 28. Measurement Webstagram Instagrid Followgram Ink361 Statigram Nitrogram VenueSeen
  29. 29. 3rd Party Print Services Instacanvas Snapstagram CanvasPop BumbleJax InstaPrints Keepsy Stickygram Blurb Firebox Origrami
  30. 30. WHAT DOES THE FUTURE HOLD?
  31. 31. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers
  32. 32. Luminate Image Platform
  33. 33. •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities Takeaways
  34. 34. •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data Actionable Items
  35. 35. Questions?

×