InstaBRAND WordCamp Columbus Deck

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Christian Adams

Visual Storytelling presentation given by Christian Adams for WordCamp Columbus 2013.

Technology Education

TECHNOLOGY
(Disruptive)
Hardware & Coding Edition

DEATH OF THE HOME PC
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
1000000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Units Sold
Personal Computers
Smartphones
Tablets
Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

SHIFT IN ECOMMERCE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
PC
Smartphone
Tablet
Source: Monetate
Website Trafﬁc By Device

RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

1996-2000 HTML WYSIWYG Editors
2001: Content Management Systems
2001 - Tableless, Fluid/ “Liquid” Layouts
2010 - Now - HTML5/Mobile Applications/Responsive Design
2005 - Adobe Flash
Coded Web Timeline

INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that

make
communica;ons
more
simple,
less
complex.”
-‐
Jason
Korman,
CEO
of
Gaping
Void

“GeAng
informa;on
oﬀ
the

Internet
is
like
trying
to
take
a

drink
from
a
ﬁre
hydrant.”
-‐
Mitchell
Kapor

“Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008

90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and

visuals

are
processed
60,000X
faster
in
the
brain
than
text.

-‐
Source:
3M

1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.

Your customer is the new C-Level boardroom executive.

Photos Videos
Infographics Memes
Comics Visual Note-taking
6 Types of Visual Content

B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition

Posting Plugins & Widgets
InstaPress
InstaRoll
Yakadanda
Media Manager Plus
InstaGrabber
SimplyInstagram

Galleries & Sliders
Photonic
Instagrate
Slider2
SnapWidget

Measurement
Webstagram
Instagrid
Followgram
Ink361
Statigram
Nitrogram
VenueSeen

3rd Party Print Services
Instacanvas
Snapstagram
CanvasPop
BumbleJax
InstaPrints
Keepsy
Stickygram
Blurb
Firebox
Origrami

True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

•A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities
Takeaways

•Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data
Actionable Items

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These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Magic Leap, a provider of smart glass-based Augmented Reality. Unlike other forms of AR that rely on cameras and either smart phones or tablet computers, Magic Leap provides AR in smart glasses. These glasses look like Google Glass, but users see a realistic 3D view that is superimposed on the real world, as seen through the glasses. Magic Leap expects its AR glasses to be used for gaming, education, commerce, and other applications. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Magic Leap.

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As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue. Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets. We will discuss: - The business context in the new digital world - Business use cases and revenue opportunities - How Apigee Monetization Services changes the game

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Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.

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3. WHY NOW?

4. TECHNOLOGY (Disruptive) Hardware & Coding Edition

7. DEATH OF THE HOME PC 0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 800000000 900000000 1000000000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Units Sold Personal Computers Smartphones Tablets Source: Gartner, IDC Strategy Analytics, company ﬁlings, Business Insider estimates

9. Social Is Visual

10. SHIFT IN ECOMMERCE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 PC Smartphone Tablet Source: Monetate Website Trafﬁc By Device

11. RESPONSIVE DESIGN A Quick History Lesson - Then & Now

12. 1996-2000 HTML WYSIWYG Editors 2001: Content Management Systems 2001 - Tableless, Fluid/ “Liquid” Layouts 2010 - Now - HTML5/Mobile Applications/Responsive Design 2005 - Adobe Flash Coded Web Timeline

13. User Experience

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15. INFORMATION OVERLOAD “We’re overwhelmed by data and info, we want things that make communica;ons more simple, less complex.” -‐ Jason Korman, CEO of Gaping Void

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17. “GeAng informa;on oﬀ the Internet is like trying to take a drink from a ﬁre hydrant.” -‐ Mitchell Kapor

18. “Anyone?”

19. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOSVS. OTHER FORMS OF MEDIA Source: ROI Research

20.

21. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008

22. Site Retargeting

23. WHAT IS YOUR DIFFERENTIATION STRATEGY?

24. Famous for being infamous.

25. “Never judge a book by its cover.”

26. 90% of informa?on transmi@ed to the brain is visual, and visuals are processed 60,000X faster in the brain than text. -‐ Source: 3M

27. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.

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30. Your customer is the new C-Level boardroom executive.

31. THE SOLUTION?

32.

33. Photos Videos Infographics Memes Comics Visual Note-taking 6 Types of Visual Content

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40. B2C Case Study: Whole Foods

41. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition

42. Visual does... Sell Brand Awareness Promote Events Educates Brand Position Product Launches

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46. Posting Plugins & Widgets InstaPress InstaRoll Yakadanda Media Manager Plus InstaGrabber SimplyInstagram

47. Galleries & Sliders Photonic Instagrate Slider2 SnapWidget

48. Measurement Webstagram Instagrid Followgram Ink361 Statigram Nitrogram VenueSeen

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50. 3rd Party Print Services Instacanvas Snapstagram CanvasPop BumbleJax InstaPrints Keepsy Stickygram Blurb Firebox Origrami

51. WHAT DOES THE FUTURE HOLD?

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57. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers

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60. Luminate Image Platform

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62. •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities Takeaways

63. •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data Actionable Items

64.

65. Questions?

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