Wit presentation macy's technology final
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Wit presentation macy's technology final
- 1. Macy’s Technology Advancements WIT Women on Campus 4/11/2015
- 2. Macy’s Inc. • Corporate offices in Cincinnati and New York • Fiscal 2014 sales of $28 billion • Operates about 885 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of: • Macy’s • Bloomingdale’s • Bloomingdale’s Outlet • macys.com and bloomingdales.com sites
- 3. My Career with Macy’s • Executive Training Program – Macy’s South Division in Atlanta • Store and Buying Line experience • Transitioned to Macy’s Systems & Technology in 1994 • Management path – increasing levels of responsibility, currently Director in Merchandising • Experience implementing software solutions to support Merchandise Planning, Assortment Planning, Allocation and Private Brands
- 4. Macy’s Goal “Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company to satisfy demand.” Terry J. Lundgren, Macy’s, Inc. Chairman and Chief Executive Officer
- 5. 5 MyMacy’s Omnichannel Magic Selling The best brands and assortments tailored to our customers’ individual tastes, always at a great value Connecting with our customers to create an inspirational shopping experience, helping her find the right item and outfit Omnichannel advances both MyMacy’s and Magic Selling, enabling a consistent cross- channel assortment and richer customer relationships Omnichannel reinforces Macy’s Stragegic Imperatives Omnichannel reinforces Macy’s Strategic Imperatives Macy’s Strategic Imperatives
- 6. macys.com
- 7. Buy Online Pick Up in Store
- 8. Key In Store, Web Site & Smartphone Technology • Search and Send • My Wallet • Apple Pay • Shopkick • Smart Fitting Rooms • Macy’s Image Search
- 9. My Wallet
- 11. Thalia Sodi
- 12. Macy’s Ongoing Commitment to Innovation “Macy’s remains committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every store. We will continue to test, to learn, and to proceed aggressively with new ideas that excite our customers and that make shopping more convenient and fun.” RB Harrison, Macy’s Chief Omnichannel Officer
Editor's Notes
- The World's Largest Department Store Macy's Herald Square covers an entire city block, offering 10.5 levels of the latest fashions for you and your home. With more than 2 million square feet of retail space, it's one of the largest stores in the world. The historic building was added to the National Register of Historic Places as a National Historic Landmark in 1978.
- My Wallet - new mobile wallet - enables shoppers to easily store and access offers and coupons virtually. The wallet creates a seamless, omnichannel checkout experience for customers enrolled in Macy’s Star Rewards, whether in-store, on the go via their mobile devices or at home through desktop interaction. Apple Pay digital wallet - iPhone® 6 and iPhone 6 Plus mobile devices, as well as on the newly unveiled Apple Watch. Shopkick - an enhanced mobile location-based feature built upon Apple’s iBeacon, will be placed inside certain store departments and allow Macy’s to send personalized department-level deals, discounts, recommendations and rewards to customers who want that. Smart Fitting Rooms: fitting rooms have wall-mounted tablets where selling associates and customers are able to scan merchandise items to view other colors and sizes available and, in many cases, see additional product information, product ratings/reviews and recommendations on complementary items to “complete the look.” Most importantly, customers are able to tap a button to call for assistance from a sales associate without even leaving the room. Macy’s image search - all-new app that allows customers to search the merchandise assortment on macys.com by taking and submitting a photograph of any outfit, accessory or merchandise item they see in daily life. The visual search will take the customer to similar items on macys.com, where they can be purchased. Macy’s Image Search is currently available for iPhone from the Apple App Store, and the functionality will be incorporated into the primary Macy’s app.