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Strategic management case study                          By Mihika Baisya                             12030141003         ...
Agenda for the day•   Company Overview•   Business Model•   Organizational Structure•   SWOT Analysis                     ...
Brief History Rowland Hussey Macy   Macy’s Thanksgiving Parade 1932                                                    3
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The Business Model• Business to customer model• Highly consumer driven• Retails several brands Alfani, Anne Klein, Bar  II...
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Organizational Structure                           7
SWOT AnalysisStrengths                                Weaknesses• Strong brand equity                    • Macy as a decli...
SWOT Analysis contdOpportunities                                Threats• Open new stores to boost revenues in       • The ...
Macy’s Video• http://video.foxbusiness.com/v/1113195521001/kee  ping-the-macys-brand-fresh-in-a-tough-economy/            ...
Sources•   "Macys Inc. History." Macys Inc.. Sanger and Eby, Web. 7 Apr 2012.    <http://www.macysinc.com/AboutUs/History/...
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Macy's mine

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A market research on Macy's

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Macy's mine

  1. 1. Strategic management case study By Mihika Baisya 12030141003 MBA-IT Div-B 1
  2. 2. Agenda for the day• Company Overview• Business Model• Organizational Structure• SWOT Analysis 2
  3. 3. Brief History Rowland Hussey Macy Macy’s Thanksgiving Parade 1932 3
  4. 4. 4
  5. 5. The Business Model• Business to customer model• Highly consumer driven• Retails several brands Alfani, Anne Klein, Bar III, DKNYC, Ellen Tracy, Tommy Hilfigure, Armani, Calvin Klein… 5
  6. 6. 6
  7. 7. Organizational Structure 7
  8. 8. SWOT AnalysisStrengths Weaknesses• Strong brand equity • Macy as a declining net profit• Strong advertising • Downturn in economy for in store• Economies of scale shopping• Ethical, socially responsible, and • Lack of diversification in the sustainable company with strong merchandise value • Not being able to find the middle• Bloomingdales a subsidiary of Macy’s ground between Wal-Mart’s low appeals to upscale customers while prices, and Bloomingdales high prices Macy’s offers “affordable luxury” while maintaining reputation. items. • Macy’s has to overcome the client’s• Large piece of the market share perception of the impersonality of national brand 8
  9. 9. SWOT Analysis contdOpportunities Threats• Open new stores to boost revenues in • The economic recession in the United the medium term States• There is a growth trough overseas • The increase of the minimum wages in operation the United States• There is a growth of sales in the online • Intense competition in the retail retail spending stores such as Dillard’s, JC Penney, and• Many smaller stores are looking to be Saks bought out because of the recession • Lower price competition• Merchandise such as • Numerous employee layoff apparel, cosmetics, and children’s • A change in customers has occurred clothing are experiencing fastest over the past year, but Macy’s has not growth changes to satisfy customers.• Robotic machines to help sales such as IPods and IPads• Opportunities to buy out smaller brands because of its size 9
  10. 10. Macy’s Video• http://video.foxbusiness.com/v/1113195521001/kee ping-the-macys-brand-fresh-in-a-tough-economy/ 10
  11. 11. Sources• "Macys Inc. History." Macys Inc.. Sanger and Eby, Web. 7 Apr 2012. <http://www.macysinc.com/AboutUs/History/default.asp&xgt;.• "Organizational Chart, Macy’s." The Official Board. Septemper 23, 2012. Web. 7 Apr 2012. <http://www.theofficialboard.com/org-chart/macy-s>.• "Macy’s." Company-Statements-Slogans. Web. 7 Apr 2012. <http://www.company-statements- slogans.info/list-of-companies-m/macys.htm>.• Hart, Carly. "Macy’s 2009 Reorganization Means 7,000 Layoffs." Yahoo Voices. Web. 7 Apr 2012. <http://voices.yahoo.com/macys-2009-reorganization-means-7000-layoffs-2604039.html>.• "Macy." Yahoo Finance. April 5, 2012. Web. 7 Apr 2012. <"Macy." Yahoo Finance. April 5, 2012. Web. 7 Apr 2012. http://finance.yahoo.com/echarts?s=M Interactive• "FDO: Munich Stock Chart- Macy’s." Bloomberg. April 5, 2012. Web. 7 Apr 2012. <http://www.bloomberg.com/quote/FDO:GR/chart>.• "Financial Ratios for Macy’s." Barchart. April 5, 2012. Web. 7 Apr 2012. <http://www- 04.aws.barchart.com/profile.php?sym=M&view=ratios>.• "Social Responsibility." Macy’s Inc. 2012. Web. 7 Apr 2012. <http://www.macysinc.com/aboutus/sustainability/>.• “Maps." Macy’s Inc. 2012. Web. 7 Apr 2012. <http://www.macysinc.com/Macys/maps.asp&xgt;.• "Macy’s Fact Book 2011." Macy’s Inc. April 2, 2011. Web. 7 Apr 2012. <http://www.macysinc.com/Investors/vote/2011_fact_book.pdf>.• David, Fred. Strategic Management Concepts and Cases. 13th ed.,. Upper Saddle River: Prentice Hall, 2007. Print.• Supman, Jacqueline. "Case Study: Macy’s Private Label." Merchandise Strategies. Web. 4 Apr. 2012. <jacquelinesupman.com/downloads/jsupman 11
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