Top 10 Social Media WORST Practices

THE TOP 10 SOCIAL MEDIA  WORST  PRACTICES TEN COMMON MISTAKES THAT ALMOST EVERYONE MAKES

WHO IS THE SUPERGROUP? We are a digital agency that  blends great ideas with the  latest interactive technology to  create entertaining, memorable  experiences. EXPERTISE: Interactive Marketing Digital Media Production

INTRODUCTION WHY A WORST LIST? With social media being the buzz phrase of the hour,  many companies and agencies are scrambling to  incorporate social media strategies in order to avoid  looking out of touch or behind-the-times. Unfortunately, few truly understand how to effectively  leverage the medium, and often make at least one of the  common mistakes presented here. Luckily, they are easy to avoid!

#10: NOT ESTABLISHING A VOICE BRANDS AREN’T PEOPLE Social media is about socializing, which is person-to- person. Despite what the supreme court says,  corporations are not a person, and people can’t form a  personal connection to a talking logo. WHO’S SPEAKING? People want to know who’s talking to them. The CEO?  VP of Marketing? Intern? Lunatic? And remember, social  media is about personality - be charismatic!

#9: ADVERTISING NOBODY LIKES ADS! Remember, unlike traditional media, your content is only  consumed voluntarily - so it has to be valuable and  important enough to pay attention to.  Otherwise, your posts are just SPAM.

#8: ONE-DIMENSIONAL THINKING SOCIAL MEDIA IS MORE PR THAN MARKETING PR targets the press to convince them that something is  newsworthy.  Similarly, your social media end goal should always be to  convince your network that something is share-worthy. In other words, it’s not who you’re connected to, but  who your connections are connected to, and what you  can get them to say about you.

#7: LACK OF FOCUS WHY ARE YOU LEVERAGING SOCIAL MEDIA? No, “because we have to” isn’t a good answer.  Social Media is only effective if its utilized with a specific  goal or goals in mind.  Each goal has a different tactic in order to achieve  success, and a different metric to gauge success by.

#6: DRIVING TRAFFIC TO THE WRONG PLACE SOCIAL MEDIA SHOULD BE A FUNNEL Always drive traffic to a central place, like your website  or blog - not to someone else’s! Don’t just share what someone else said – share what  you have to say ABOUT what someone else said. Be a thought leader, not a link sharer.

#6: RAMBLING EXECUTIVES & EMPLOYEES NOBODY CARES! Don’t delegate your executives or employees to share  random thoughts, or whatever mundane task they’re  currently engaged in. Better to only update once every few days with  something remarkable than to constantly post yawn- inducing drivel.

#4: FORGETTING ABOUT SEO GOOGLE IS YOUR FRIEND People are still most likely to discover your content,  including social media content, through search results. Have a focused SEO effort, and treat your social media  outreach as an extension of that effort. And remember: linking from social media to your  website does NOT improve search rankings. It’s not that  easy!

#3: NOT ENGAGING WITH OTHERS YOU’VE GOT TO GIVE TO GET BACK If you want more twitter followers, then follow others. If you want more comments, comment more often. If you want a blog writer to comment on your company  or promotion, write a blog about them.  If you want people to watch your YouTube videos,  subscribe to other users’ channels – or better yet, post a  video response to one of their videos.

#2: IGNORING THE POWER OF USER GENERATED CONTENT (UGC). GET THEM TO SAY IT FOR YOU Instead of trying to convince other people to share your  content, invite them to create their own - greatly  increasing the likelihood it will be shared. Social media is ultimately a self-centered endeavor;  shared content is primarily a reflection of the person  sharing it.

#1: HAVING NOTHING WORTHWHILE TO SAY SOCIAL MEDIA IS THE PLATE, NOT THE MEAL. 1/3 of your time should be spent growing your social  network. 1/3 of your time should be spent engaging with that  network, one-to-one. 1/3 of your time should be spent sharing fresh,  remarkable, and exclusive content with your entire  network via a creative and well executed digital  promotion. Without the latter, what’s the point?

AND REMEMBER... SOCIAL MEDIA IS ABOUT DRIVING THE BOTTOM LINE One way or another, Social Media (as with all marketing  tactics) is ultimately about increasing revenue and/or  reducing costs. Although it can be difficult, Social  Media’s ROI can and should be measured in dollars. Run screaming from anyone who says otherwise!

THANK YOU THIS CONCLUDES OUR PRESENTATION Contact: Chris Wallace chris.wallace@thesupergroup.com 404.835.6921 Blog: thesupergroup.com/blog/ Facebook: facebook.com/ChrisWallaceTSG/ Twitter: @ChrisWallaceTSG LinkedIn: linkedin.com/ChrisWallaceTSG YouTube: youtube.com/ChrisWallaceTSG www.TheSuperGroup.com

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Top 10 Social Media WORST Practices

by Chris Wallace on Mar 09, 2010

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Top 10 Social Media WORST Practices — Presentation Transcript