Top 10 Social Media WORST Practices

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With no shortage of self proclaimed experts and would-be gurus, many are making these common (and easily avoidable) mistakes.

With no shortage of self proclaimed experts and would-be gurus, many are making these common (and easily avoidable) mistakes.

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  • Hi. That was a great post indeed. I would like to add one more
    #11 Avoid over doing in Social Media - being present in many Social Media websites would be confusing. So, its better to avoid it.
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  • Great tips!!! Social media is not as easy as many people think, we have to really pay attetion in what we are saying and sharing.

    Thanks for this information.
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  • Great list, especially #6. So tired of reading the mundane.
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  • Great list, and you hit a lot of the big mistakes.

    My only quibble would be with #6. I do believe in the Big Funnel, because it speaks to the overall goal. You can't move the bottom line if you don't bring people to *do* something.

    But there is something to be said for being a credible voice, and often referring people to a resource (or even a competitor) that is better-suited increases the likelihood they will trust and recommend you for the things you do well.

    In my non-profit years, we had a mantra: 'A great referral is a great service.'
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  • Check out my agency's blog for more great info at http://www.TheSuperGroup.com/blog/
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  • 1. THE
TOP
10
SOCIAL
MEDIA
 WORST
 PRACTICES TEN
COMMON
MISTAKES
THAT
ALMOST
EVERYONE
MAKES
  • 2. WHO
IS
THE
SUPERGROUP? We
are
a
digital
agency
that
 blends
great
ideas
with
the
 latest
interactive
technology
to
 create
entertaining,
memorable
 experiences. EXPERTISE: Interactive
Marketing Digital
Media
Production
  • 3. INTRODUCTION WHY
A
WORST
LIST? With
social
media
being
the
buzz
phrase
of
the
hour,
 many
companies
and
agencies
are
scrambling
to
 incorporate
social
media
strategies
in
order
to
avoid
 looking
out
of
touch
or
behind-the-times. Unfortunately,
few
truly
understand
how
to
effectively
 leverage
the
medium,
and
often
make
at
least
one
of
the
 common
mistakes
presented
here. Luckily,
they
are
easy
to
avoid!
  • 4. #10:
NOT
ESTABLISHING
A
VOICE BRANDS
AREN’T
PEOPLE Social
media
is
about
socializing,
which
is
person-to- person.
Despite
what
the
supreme
court
says,
 corporations
are
not
a
person,
and
people
can’t
form
a
 personal
connection
to
a
talking
logo. WHO’S
SPEAKING? People
want
to
know
who’s
talking
to
them.
The
CEO?
 VP
of
Marketing?
Intern?
Lunatic?
And
remember,
social
 media
is
about
personality
-
be
charismatic!
  • 5. #9:
ADVERTISING NOBODY
LIKES
ADS! Remember,
unlike
traditional
media,
your
content
is
only
 consumed
voluntarily
-
so
it
has
to
be
valuable
and
 important
enough
to
pay
attention
to.
 Otherwise,
your
posts
are
just
SPAM.
  • 6. #8:
ONE-DIMENSIONAL
THINKING SOCIAL
MEDIA
IS
MORE
PR
THAN
MARKETING PR
targets
the
press
to
convince
them
that
something
is
 newsworthy.
 Similarly,
your
social
media
end
goal
should
always
be
to
 convince
your
network
that
something
is
share-worthy. In
other
words,
it’s
not
who
you’re
connected
to,
but
 who
your
connections
are
connected
to,
and
what
you
 can
get
them
to
say
about
you.
  • 7. #7:
LACK
OF
FOCUS WHY
ARE
YOU
LEVERAGING
SOCIAL
MEDIA? No,
“because
we
have
to”
isn’t
a
good
answer.
 Social
Media
is
only
effective
if
its
utilized
with
a
specific
 goal
or
goals
in
mind.
 Each
goal
has
a
different
tactic
in
order
to
achieve
 success,
and
a
different
metric
to
gauge
success
by.
  • 8. #6:
DRIVING
TRAFFIC
TO
THE
WRONG
PLACE SOCIAL
MEDIA
SHOULD
BE
A
FUNNEL Always
drive
traffic
to
a
central
place,
like
your
website
 or
blog
-
not
to
someone
else’s! Don’t
just
share
what
someone
else
said
–
share
what
 you
have
to
say
ABOUT
what
someone
else
said. Be
a
thought
leader,
not
a
link
sharer.
  • 9. #6:
RAMBLING
EXECUTIVES
&
EMPLOYEES NOBODY
CARES! Don’t
delegate
your
executives
or
employees
to
share
 random
thoughts,
or
whatever
mundane
task
they’re
 currently
engaged
in. Better
to
only
update
once
every
few
days
with
 something
remarkable
than
to
constantly
post
yawn- inducing
drivel.
  • 10. #4:
FORGETTING
ABOUT
SEO GOOGLE
IS
YOUR
FRIEND People
are
still
most
likely
to
discover
your
content,
 including
social
media
content,
through
search
results. Have
a
focused
SEO
effort,
and
treat
your
social
media
 outreach
as
an
extension
of
that
effort. And
remember:
linking
from
social
media
to
your
 website
does
NOT
improve
search
rankings.
It’s
not
that
 easy!
  • 11. #3:
NOT
ENGAGING
WITH
OTHERS YOU’VE
GOT
TO
GIVE
TO
GET
BACK If
you
want
more
twitter
followers,
then
follow
others. If
you
want
more
comments,
comment
more
often. If
you
want
a
blog
writer
to
comment
on
your
company
 or
promotion,
write
a
blog
about
them.
 If
you
want
people
to
watch
your
YouTube
videos,
 subscribe
to
other
users’
channels
–
or
better
yet,
post
a
 video
response
to
one
of
their
videos.
  • 12. #2:
IGNORING
THE
POWER
OF
USER
GENERATED
CONTENT
(UGC). GET
THEM
TO
SAY
IT
FOR
YOU Instead
of
trying
to
convince
other
people
to
share
your
 content,
invite
them
to
create
their
own
-
greatly
 increasing
the
likelihood
it
will
be
shared. Social
media
is
ultimately
a
self-centered
endeavor;
 shared
content
is
primarily
a
reflection
of
the
person
 sharing
it.
  • 13. #1:
HAVING
NOTHING
WORTHWHILE
TO
SAY SOCIAL
MEDIA
IS
THE
PLATE,
NOT
THE
MEAL. 1/3
of
your
time
should
be
spent
growing
your
social
 network. 1/3
of
your
time
should
be
spent
engaging
with
that
 network,
one-to-one. 1/3
of
your
time
should
be
spent
sharing
fresh,
 remarkable,
and
exclusive
content
with
your
entire
 network
via
a
creative
and
well
executed
digital
 promotion. Without
the
latter,
what’s
the
point?
  • 14. AND
REMEMBER... SOCIAL
MEDIA
IS
ABOUT
DRIVING
THE
BOTTOM
LINE One
way
or
another,
Social
Media
(as
with
all
marketing
 tactics)
is
ultimately
about
increasing
revenue
and/or
 reducing
costs.
Although
it
can
be
difficult,
Social
 Media’s
ROI
can
and
should
be
measured
in
dollars. Run
screaming
from
anyone
who
says
otherwise!
  • 15. THANK YOU THIS CONCLUDES OUR PRESENTATION Contact: Chris Wallace chris.wallace@thesupergroup.com 404.835.6921 Blog:          thesupergroup.com/blog/  Facebook:   facebook.com/ChrisWallaceTSG/ Twitter:      @ChrisWallaceTSG LinkedIn:    linkedin.com/ChrisWallaceTSG YouTube:    youtube.com/ChrisWallaceTSG www.TheSuperGroup.com