9. What To Do (Mack Collier.com):
• Respond Quickly
- Be able to by monitoring; Use tools like “Google Alerts
• Respond Properly
-If someone is leaving negative comments about your
your company, respond.
- Be thankful and polite.
- If you are in the wrong, then apologize.
- If commenters are jumping to the wrong conclusion
about your company, kindly correct them
- Thank them for their feedback
Steve Chirello
ADVERTISING / MARKETING / P.R.
10. Transparency. 150 mm bloggers– thousands of forensic
accountants and social watchdogs watching your company.
Don‟t assume you can hide information. It will be found.
Crises Go Viral. Companies need plans in place to
respond. No time to create AFTER something happens.
One Way Conversations Don‟t Cut it. Conversations need
to go both ways.
Brand Detractors- leverage Social Media. You need to as
well.
Brand Fans- these people like you. They may infringe on
your IP. Learn how to deal with it.
Steve Chirello
ADVERTISING / MARKETING / P.R.
11. More than 75% of businesses use Social Media.
Nearly Half Do Not Have Social Media Policies.
In addition, 43% of the respondents have reported
Employee misuse of social networks.
-- Proskauer‟s International Labor & Employment Group
Steve Chirello
ADVERTISING / MARKETING / P.R.
12. Our FB comment guidelines:
• The discussion board is available for
questions, often from those entering or
considering Oswego ... we hope to get you
answers in a timely manner as you ponder
joining our community. However, spam,
blatantly commercial, obscene and/or
denigrating messages are not welcome in
this space and may be removed, as this page
exists to serve a broader community.
Steve Chirello
ADVERTISING / MARKETING / P.R.
13. POLICY CONSIDERATIONS:
• Recruiting
• Separation/Outplacement
• Employee Blogging Policy
• Personal Blog Policy
• LinkedIn Policy
• Corporate Blogging Policy
• Corporate Blog Use Policy
• Corporate Blog Approval, Corporate Blog Commenting
• Corporate Facebook Usage, Corporate Facebook Comment
• Comment/Messaging Policy
• Corporate Twitter Account, YouTube Policy, YouTube Public
• Comment Policy
• Company Password Policy
-- Source: Firestorm Solutions, LLC
Steve Chirello
ADVERTISING / MARKETING / P.R.
20. I have handouts with case histories on:
-Domino‟s employees posted a video that put them in
a bad light.
- Penn State‟s poor crisis management
- Progressive Insurance‟s blog incident “How Not To
Handle A PR Crisis
Steve Chirello
ADVERTISING / MARKETING / P.R.
21. Prevention of Negative Posts
a. Manage your posts on your page
Direct Discussion on your page by asking questions
New products
Service
What would you do?
b. Use „Google Searches” regularly
Use the Search feature within the Social Medium itself
Built your own varied network of personal connections
via Social Media
Steve Chirello
ADVERTISING / MARKETING / P.R.