Don’t DO Social BE Social
Social Media in 5 Steps <ul><li>It’s easy! (not) </li></ul><ul><li>Social Media in 5 Steps </li></ul><ul><li>John Marshall...
More JM Roberts <ul><li>Psychometrics of Sustainability </li></ul><ul><li>John Marshall Roberts  </li></ul><ul><li>johnmar...
Answer the New Telephone <ul><li>The Social Phone Is Ringing </li></ul><ul><li>“ Your customers and prospects  are reachin...
Roger’s Diffusion of Innovations
Strategy #1 <ul><li>Face the New Reality </li></ul><ul><li>Learn about Millennials </li></ul>
Millennials <ul><li>Wired  </li></ul><ul><li>Communicate NOW </li></ul><ul><li>Sharing </li></ul><ul><li>Choices Clear  </...
A LOT of Marketing Data <ul><li>“ When Marketing to Millennials, It’s Not All About Digital,”   </li></ul><ul><li>AdAge Ap...
Social Networking by Age
Strategy #2a <ul><li>Know Your Business </li></ul><ul><li>Before You Jump </li></ul><ul><li>Have a business plan </li></ul>
Sympathy card
Goal = Good at Business <ul><li>“ The goal is not to be good at social media but to be good at business because of social ...
And, Google Knows <ul><li>Google Predicts  </li></ul><ul><li>15% of Black Friday Searches  </li></ul><ul><li>Will Be Mobil...
Strategy #2b <ul><li>Know Yourself </li></ul><ul><li>You can do it! </li></ul>
For Introverts <ul><li>Networking for People  </li></ul><ul><li>Who Hate Networking </li></ul><ul><li>Devora Zack </li></ul>
Strategy #2c <ul><li>Know Your Social Plan </li></ul><ul><li>Awareness, Sales, Loyalty </li></ul>
Strategy #2 <ul><li>Be Substantial </li></ul><ul><li>It takes a plan </li></ul>
For Enthusiastic Beginners <ul><li>The NOW Revolution </li></ul><ul><li>Jay Baer & Amber Naslund </li></ul>
For Underlying How & Why <ul><li>Welcome to the Fifth Estate: How to Create &  </li></ul><ul><li>Sustain a Winning  </li><...
Fifth Estate <ul><li>Listen for Free </li></ul><ul><li>http:// fifthestate.tumblr.com /   </li></ul>
Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Build Customer Rela...
Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Build Internal Rela...
For Nonprofits (& others) <ul><li>The Networked Nonprofit:  Connecting with Social Media to Drive Change </li></ul><ul><li...
For Advanced Socialists <ul><li>Smart Business, Social Business:   </li></ul><ul><li>A Playbook for Social Media  </li></u...
Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Embrace the Transfo...
Strategy #4 <ul><li>Keep Learning </li></ul><ul><li>Take a Class, Read a Book </li></ul>
For Step-by-step Guidance <ul><li>Social Media Marketing: An Hour a Day </li></ul><ul><li>Dave Evans & Susan Bratton </li>...
RDIA Member Facebook Group <ul><li>facebook.com </li></ul><ul><li>/groups/rdiamembers </li></ul><ul><li>Request to join. <...
Strategies <ul><li>Face the New Reality </li></ul><ul><li>Be Substantial </li></ul><ul><li>Embrace the Transformation </li...
Social Media Is Not Going to  Save Your Business <ul><li>How businesses embrace this opportunity says everything about how...
Chat with Me <ul><li>G+ gplus.to/drlorit </li></ul><ul><li>linkedin.com/in/letaylor </li></ul><ul><li>@3Stream  </li></ul>...
YOUR NEXT STEPS <ul><li>Learn about your customers </li></ul><ul><li>Learn about your business </li></ul><ul><li>Create a ...
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2011_BE_Social

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2011_BE_Social

  1. 1. Don’t DO Social BE Social
  2. 2. Social Media in 5 Steps <ul><li>It’s easy! (not) </li></ul><ul><li>Social Media in 5 Steps </li></ul><ul><li>John Marshall Roberts </li></ul><ul><li>youtube.com/watch?v =fZU2Hcz964E </li></ul>
  3. 3. More JM Roberts <ul><li>Psychometrics of Sustainability </li></ul><ul><li>John Marshall Roberts </li></ul><ul><li>johnmarshallroberts.com/ </li></ul><ul><li>psychometrics-of-sustainability </li></ul>
  4. 4. Answer the New Telephone <ul><li>The Social Phone Is Ringing </li></ul><ul><li>“ Your customers and prospects are reaching out, and they’re expecting you to answer,” </li></ul><ul><li>Jay Baer and Amber Naslund, </li></ul><ul><li>“ The Now Revolution” </li></ul>
  5. 5. Roger’s Diffusion of Innovations
  6. 6. Strategy #1 <ul><li>Face the New Reality </li></ul><ul><li>Learn about Millennials </li></ul>
  7. 7. Millennials <ul><li>Wired </li></ul><ul><li>Communicate NOW </li></ul><ul><li>Sharing </li></ul><ul><li>Choices Clear </li></ul><ul><li>Know NOW </li></ul><ul><li>Arrive immediately </li></ul>
  8. 8. A LOT of Marketing Data <ul><li>“ When Marketing to Millennials, It’s Not All About Digital,” </li></ul><ul><li>AdAge April 2011 </li></ul><ul><li>adage.com/article/adagestat/ </li></ul><ul><li>marketing-millennials-digital/226918/ </li></ul>
  9. 9. Social Networking by Age
  10. 10. Strategy #2a <ul><li>Know Your Business </li></ul><ul><li>Before You Jump </li></ul><ul><li>Have a business plan </li></ul>
  11. 11. Sympathy card
  12. 12. Goal = Good at Business <ul><li>“ The goal is not to be good at social media but to be good at business because of social media.” </li></ul><ul><li>Jay Baer, “Clowns, Charlatans, and Social Media Name Calling,” Convince & Convert, June 6, 2011 http://www.convinceandconvert.com/ </li></ul><ul><li>social-media-marketing/clowns-charlatans-and-social-media-name-calling/ </li></ul>
  13. 13. And, Google Knows <ul><li>Google Predicts </li></ul><ul><li>15% of Black Friday Searches </li></ul><ul><li>Will Be Mobile </li></ul><ul><li>googlemobileads.blogspot.com/2011/09/holiday-retail-mobile-insights.html </li></ul>
  14. 14. Strategy #2b <ul><li>Know Yourself </li></ul><ul><li>You can do it! </li></ul>
  15. 15. For Introverts <ul><li>Networking for People </li></ul><ul><li>Who Hate Networking </li></ul><ul><li>Devora Zack </li></ul>
  16. 16. Strategy #2c <ul><li>Know Your Social Plan </li></ul><ul><li>Awareness, Sales, Loyalty </li></ul>
  17. 17. Strategy #2 <ul><li>Be Substantial </li></ul><ul><li>It takes a plan </li></ul>
  18. 18. For Enthusiastic Beginners <ul><li>The NOW Revolution </li></ul><ul><li>Jay Baer & Amber Naslund </li></ul>
  19. 19. For Underlying How & Why <ul><li>Welcome to the Fifth Estate: How to Create & </li></ul><ul><li>Sustain a Winning </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Geoff Livingston </li></ul>
  20. 20. Fifth Estate <ul><li>Listen for Free </li></ul><ul><li>http:// fifthestate.tumblr.com / </li></ul>
  21. 21. Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Build Customer Relationships </li></ul>
  22. 22. Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Build Internal Relationships </li></ul>
  23. 23. For Nonprofits (& others) <ul><li>The Networked Nonprofit: Connecting with Social Media to Drive Change </li></ul><ul><li>Beth Kanter & Allison Fine </li></ul>
  24. 24. For Advanced Socialists <ul><li>Smart Business, Social Business: </li></ul><ul><li>A Playbook for Social Media </li></ul><ul><li>in Your Organization </li></ul><ul><li>Michael Brito </li></ul>
  25. 25. Strategy #3 <ul><li>Use Social Tools </li></ul><ul><li>To Build Social Relationships </li></ul><ul><li>Embrace the Transformation </li></ul>
  26. 26. Strategy #4 <ul><li>Keep Learning </li></ul><ul><li>Take a Class, Read a Book </li></ul>
  27. 27. For Step-by-step Guidance <ul><li>Social Media Marketing: An Hour a Day </li></ul><ul><li>Dave Evans & Susan Bratton </li></ul>
  28. 28. RDIA Member Facebook Group <ul><li>facebook.com </li></ul><ul><li>/groups/rdiamembers </li></ul><ul><li>Request to join. </li></ul>
  29. 29. Strategies <ul><li>Face the New Reality </li></ul><ul><li>Be Substantial </li></ul><ul><li>Embrace the Transformation </li></ul><ul><li>Keep Learning </li></ul>
  30. 30. Social Media Is Not Going to Save Your Business <ul><li>How businesses embrace this opportunity says everything about how they view customers and the relationships they’re shaping as a result. Equally, how businesses measure success in this new frontier also says everything about how they value customer relationships. . . . [B]usinesses must embrace a new perspective, one that takes the lessons rife within social media to build a more meaningful engagement strategy for building customer relationships and growing new opportunities </li></ul><ul><li>Have you defined the customer relationship </li></ul><ul><li>you’d like to develop in 2012? </li></ul><ul><li>http://www.briansolis.com/2011/07/social-media-is-not-going-to-save-your-business/ </li></ul>
  31. 31. Chat with Me <ul><li>G+ gplus.to/drlorit </li></ul><ul><li>linkedin.com/in/letaylor </li></ul><ul><li>@3Stream </li></ul><ul><li>@Fuzlife </li></ul><ul><li>@RealDiaperIA </li></ul>
  32. 32. YOUR NEXT STEPS <ul><li>Learn about your customers </li></ul><ul><li>Learn about your business </li></ul><ul><li>Create a clear social media plan </li></ul><ul><li>Build relationships with your customers </li></ul><ul><li>Transform the way you do business </li></ul><ul><li>Talk about books on RDIA Facebook GROUP </li></ul>

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