3. Segment: Most Popular Page Types Pages
Movie
14,000 Pages
TV Show
12,000 Pages
Book
7,000 Pages
Music Band
3,500 Pages
Athlete
2,00 Pages
Airlines, Ships, Trains Games Food Beverage Travel & Museums Local Business
2,000 Pages 2,000 Pages 1,800 Pages 1,400 Pages 800 Pages
4. Segment: Fans Per Page Pages
Name # of Fans
Facebook 30,128,376
Texas Hold’em Poker 29,961,872
Michael Jackson 25,246,151
YouTube 24,765,953
Lady Gaga 24,683,171
Eminem 23,693,926
Family Guy 22,620,702
Coca-Cola 20,690,413
Megan Fox 19,547,197
Vin Diesel 19,407,149
5. SWOT: Strength Pages
Functional Assets Business Strategy
• 3rd party applications allow companies to • An average Facebook user become a fan
create a dynamic Page. of 4 Pages each month.
• Users can participate in webinars. • More then 20 million Facebook users
• Participation in open dialogue with fans become fans of Pages each day.
by answering questions and giving helpful • Fan pages have opportunity to attract 500
million plus users in the network.
tips on the wall.
• Page Insights gives demographic
• Ability to create a custom url for the Page.
breakdown of the users and engagement.
• Geo-target Page updates by directly • Pages are indexed by search engines,
addressing the location. which helps to increase SEO.
6. SWOT: Weakness Pages
• Events that are sent out to the users of the Page • Companies need to adapt effectively due to
are not sent to their inbox but rather their Page continuous improvement/change.
Updates. • Developing a fan base on the Page, means
• Comments on Pages are linear/time-based and the admin can’t disappear for a long period
not grouped by theme. of time.
• Does not allow the capability to make the page • The time-frame to correct errors on the Page
private or restrict who can access the Page. is small before it effects the audience.
7. SWOT: Opportunity Pages
• Discovering new content through rich data visualization. • Engage customers with the companies business
• Establish credibility with the fans by sharing useful links, activities, For ex, “Assisting “Future Seed Inc.” on
and downloadable information. their new branding.”
• Integrate Page url to all marketing collateral material to • Leverage Facebook ads that target the specific
attract potential fans. demographic and location which help to bring
exposure to the Page.
8. SWOT: Threat Pages
• Wall spam cluttering the wall may prevent potential users to join a page.
• Constantly needing to innovate in order to keep up with Twitters momentum.
• Stalls caused by self-implosion from internal instability.
• External forces such as Wiki.
9. Brand Positioning Pages
Engagement
Facebook
Pages
Twitter
profile
Linked In
Group
Low User Retention HIgh User Retention
Myspace
Profile
Disengagement
13. Brand Architecture Pages
Facebook
Pages
Insights
Social Plugins
Login Graph API
Button
Like
Button
Business Webpage
Activity Ads
Connect
Feed
3rd party
Apps
Mobile
Like Box
facepile
