Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Basic concepts


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Basic concepts

  1. 1. What is Digital Marketing?
  2. 2. Web Presence Objectives More Content | More Places | More Customers Business Business Listens & Creates Engages Content Consumers Content Comment & Published & Social Share Indexed Search Discovery Consumers Discovery Discover Reputation Increase your online Increase your Improve your reputation by word-of-mouth through monitoring the web and discoverability in searchquality content that is shared engaging with consumers who engines with fresh content & across the social web are talking about you more pages
  3. 3. Creating the Perfect Page Meta Title: up to 75 characters Using social media marketing to generate business leads Description Tag: up to 150 characters Every business should consider using social media sites such as Facebook, Twitter and LinkedIn to generate word of mouth leads. Download whitepaper Keyword Tag : 3 words Social media marketing
  4. 4. Creating the Perfect Page H1 Title: Social Media Marketing H2 Title: Marketing with Twitter H2 Title: Facebook Marketing H2 Title: Marketing on YouTube
  5. 5. Creating the Perfect Page Keywords • In 25 words • In bold • In bullets • In italics • In last 25 words • In link text
  6. 6. On-page & Long Tail …Source: