5. LET’S DO SOMETHING A BIT DIFFERENT
BRING THE ISLAND BRAND TO THE PEOPLE...
Introducing the Island Records Interactive Listening Post
For use at Festivals / Record Store Day / Label Showcases..
and on the Road
• Attracting existing fans of Island Records by using the
iconic heritage branding in a new and exciting way
• Introducing to new music to variety of people at key music
locations
• Drive listeners back online to find more information on what
they hear
• Create potential press worthy moments
• Have a physical presence at live and industry events
We could even expand the idea and have a Twitter
account @IslandTree... Using the platform to promote
behind the scenes action, rumours, interesting info from
inside the label as well as our acts
Island Tree
#Concept #Strategy #Creative
6. WHAT IS IT?
A live stream video to a physical wall where we
showcase the latest products, sales items and “first
look” pieces across a range of artists
BENEFITS
• Real time edit of all products
• Reactive to tour announcements, sales, award
announcements etc
• A D2C link to all artist store pages (Using the Kiosked
functionality)
• We can get artists to introduce their products
live to an audience
The „Live‟ Island Merch Wall @ Shop.IslandRecords.co.uk
#Concept #Creative #Strategy