Charlotte Raffo Portfolio

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I am an imaginative and forward thinker specialising in creative campaigns, experiential marketing and project management.

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Charlotte Raffo Portfolio

  1. 1. PORTFOLIO
  2. 2. Jessie J – WILD#Concept #Initial Design #Creative Strategy
  3. 3. St Pancras Station Live Stream with ShelterJamie Cullum – Album Stunt Day#Concept #Project Management #Creative Strategy
  4. 4. #disclosureLIVEDisclosure – Social Booth#Concept #Project Management #Creative Strategy
  5. 5. LET’S DO SOMETHING A BIT DIFFERENTBRING THE ISLAND BRAND TO THE PEOPLE...Introducing the Island Records Interactive Listening PostFor use at Festivals / Record Store Day / Label Showcases..and on the Road• Attracting existing fans of Island Records by using theiconic heritage branding in a new and exciting way• Introducing to new music to variety of people at key musiclocations• Drive listeners back online to find more information on whatthey hear• Create potential press worthy moments• Have a physical presence at live and industry eventsWe could even expand the idea and have a Twitteraccount @IslandTree... Using the platform to promotebehind the scenes action, rumours, interesting info frominside the label as well as our actsIsland Tree#Concept #Strategy #Creative
  6. 6. WHAT IS IT?A live stream video to a physical wall where weshowcase the latest products, sales items and “firstlook” pieces across a range of artistsBENEFITS• Real time edit of all products• Reactive to tour announcements, sales, awardannouncements etc• A D2C link to all artist store pages (Using the Kioskedfunctionality)• We can get artists to introduce their productslive to an audienceThe „Live‟ Island Merch Wall @ Shop.IslandRecords.co.uk#Concept #Creative #Strategy
  7. 7. Print OutdoorMerchandiseIsland Future Icons#Concept #Copy
  8. 8. GALLERYPermanent Space & Pop UpWEBSITED2C Sales and ECRMEVENTSLarge Bi-Annual EventsCharity ElementsIsland Future Icons#Concept #Copy
  9. 9. Unfold#Marketing #Partnership #Advertising Sales # Brand & social #Strategy #Brand Positioning
  10. 10. https://www.youtube.com/watch?v=G756a5jDQ0gLiars – Interview#Concept #Filming #Editing
  11. 11. Angel – Album Announcement#Concept #Design #Creative Strategy #Project Management

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