At WeiserMazars, we needed an advertising campaign that captured the attention of busy C-suite executives and engaged their imagination. Utilizing our tagline, “Exactly Right,” we looked to nature for examples where circumstances must be “Exactly Right” to exist and found captivating images to convey it. This unique campaign utilized a mix of advertising mediums, such as print, radio, elevator ads and online video.

1. WeiserMazars LLP is an independent member firm of Mazars Group.
W E I S E R M A Z A R S A D V E R T I S I N G
C A M P A I G N O V E R V I E W
2015
KNOWLEDGE AND
PERSPECTIVE BRING
OPPORTUNITIES
The owl’s rare ability to swivel the
head enables them to hear, see
and understand an unusually
wide range of opportunities.
ADAPTING TO THE ENVIRONMENT
I can’t change the direction of the wind, but I can
adjust my sails to always reach my destination.
-- Jimmy Dean

2. WeiserMazars LLP is an independent member firm of Mazars Group.
2 0 1 3
A D V E R T I S I N G C A M P A I G N

3. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
3
SPEED AND ADAPTABILITY
FACILITATE GROWTH.
A HUMMINGBIRD’S HEART RATE CAN
REACH 1,260 BEATS PER MINUTE WHILE
HOVERING TO FEED. AT NIGHT, OR WHEN
FOOD IS NOT READILY AVAILABLE, THEY
ENTER A HIBERNATION-LIKE STATE,
SLOWING THE HEART RATE TO 50 TO 150
BPM, REDUCING THE NEED FOR FOOD.
At WeiserMazars, we create conditions
that are exactly right. You can count on
change. As one of the nation’s leading
accounting firms, WeiserMazars provides
the resources, experience and global
expertise to help you adapt in a
dynamically changing business landscape.

4. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
4
KNOWLEDGE AND
PERSPECTIVE BRING
OPPORTUNITIES
THE OWL’S RARE ABILITY TO SWIVEL THE
HEAD ENABLES THEM TO HEAR, SEE AND
UNDERSTAND AN UNUSUALLY WIDE
RANGE OF OPPORTUNITIES.
At WeiserMazars, we create conditions
that are exactly right. Analyzing situations
from every angle provides a strategic
advantage. As one of the nation’s leading
accounting firms, WeiserMazars provides
the resources, experience and global
expertise to help you adapt in a
dynamically changing business landscape.

5. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
5
POWER AND FORCE COMBINE
FOR SPECTACULAR RESULTS
THE POWERFUL “PLUNGING” WAVE,
KNOWN AS THE PERFECT CURL, OCCURS
ONLY WHEN THE WAVE SUDDENLY
TRANSITIONS FROM DEEP TO SHALLOW
WATER, THE RATIO OF WAVE HEIGHT TO
WAVE LENGTH EXCEEDS .17 AND WINDS
ARE STRONG.
At WeiserMazars, we create conditions
that are exactly right. Analyzing situations
from every angle provides a strategic
advantage. As one of the nation’s leading
accounting firms, WeiserMazars provides
the resources, experience and global
expertise to help you adapt in a
dynamically changing business landscape.

6. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
6
TRUE CLARITY IS
NATURALLY RARE
A MIRROR-LIKE, OR SPECULAR REFLECTION
OCCURS IN NATURE ONLY WHEN THE
ANGLE AT WHICH THE INCIDENT OF LIGHT
TOUCHES A SURFACE, EQUALS THE ANGLE
AT WHICH IT IS REFLECTED.
At WeiserMazars, we create conditions that
are exactly right. Clear understanding of
goals is essential to successful business. As
one of the nation’s leading accounting
firms, WeiserMazars provides the
resources, experience and global expertise
to help you adapt in a dynamically
changing business landscape.

7. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
7
VOLATILITY CAN LEAD TO
PHENOMENAL RESULTS
GEYSERS, ONLY A THOUSAND OF WHICH
EXIST WORLDWIDE, ARE NATURAL
EXPRESSIONS OF ERUPTIVE FORCE WHICH
OCCUR NEAR ACTIVE VOLCANIC AREAS,
WHEN SURFACE WATER WORKS ITS WAY
INTO THE EARTH TO A DEPTH OF ABOUT
6600 FT, WHERE IT CONTACTS HOT ROCK.
At WeiserMazars, we create conditions that
are exactly right. Prepared companies can
take advantage spectacular opportunities
even in difficult environments. As one of
the nation’s leading accounting firms,
WeiserMazars provides the resources,
experience and global expertise to help
you adapt in a dynamically changing
business landscape.

8. 2 0 1 3 A D V E R T I S I N G C A M P A I G N
8
BRIGHT FUTURES DON’T
CREATE THEMSELVES.
FIREFLIES GLOW WHEN THE ENZYME
LUCIFERASE ACTS ON LUCIFERIN IN THE
PRESENCE OF ATP, CREATING ENERGY
THAT INITIATES COLD LIGHT, AMONG THE
MOST EFFICIENT LIGHTS THAT EXIST.
At WeiserMazars, we create conditions
that are exactly right. Energy and
efficiency make for a bright outlook. As
one of the nation’s leading accounting
firms, WeiserMazars provides the
resources, experience and global
expertise to help you adapt in a
dynamically changing business landscape.

9. WeiserMazars LLP is an independent member firm of Mazars Group.
2 0 1 4
A D V E R T I S I N G C A M P A I G N

10. 2 0 1 4 A D V E R T I S I N G C A M P A I G N
10
PRIDE. INTEGRITY. LOYALTY.
TRUST.
LIONS ARE REVERED IN THE ANIMAL
KINGDOM FOR THEIR ABILITY TO
PROTECT AND PROSPER IN TIGHT-KNIT
COMMUNITIES.
At WeiserMazars, we create conditions
that are exactly right. We provide the
expertise, hands-on service and global
resources to help your company
succeed in any business environment.
Our services help you capitalize on
opportunities, so your company can
thrive, no matter its size.

11. 2 0 1 4 A D V E R T I S I N G C A M P A I G N
11
WORKING TOGETHER LEADS
TO SUPERIOR SUCCESS.
BEES HAVE AN EXTRAORDINARY ABILITY
TO WORK SEAMLESSLY AS A TEAM
TOWARD A COMMON GOAL.
At WeiserMazars, we create conditions
that are exactly right. We provide the
expertise, hands-on service and global
resources to help your company grow.
You’ll work with a team dedicated to
helping you capitalize on every
opportunity, so your company can thrive
even in the most challenging business
environment.

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12
OPPORTUNITIES ARE SEIZED
THROUGH PRECISION AND
STRENGTH.
SHARKS ARE AT THE TOP OF THE
OCEANIC FOOD CHAIN DUE TO THEIR
POWER, PRECISION AND ABILITY TO
ADAPT QUICKLY IN ANY SITUATION.
At WeiserMazars, we create conditions
that are exactly right. We help your
company thrive in any business
environment by providing you with the
expertise, hands-on service and global
resources your company needs to thrive.
Our services help you capitalize on every
opportunity, so your company can be a
leader no matter where you are on the
economic food chain.

13. 2 0 1 4 A D V E R T I S I N G C A M P A I G N
13
EVOLUTION DEMANDS SPEED
AND FLEXIBILITY.
DOLPHINS ARE SMART, QUICK AND
ADAPTABLE, MAKING THEM ONE OF THE
MOST SUCCESSFUL HUNTERS IN THE
ANIMAL KINGDOM.
At WeiserMazars, we create conditions
that are exactly right. Our expertise,
hands-on service and global resources
give your company the tools to succeed
in a challenging business environment.
Our services help you capitalize on
opportunities, so your company can
thrive, no matter what stage of the
business lifecycle you’re in.

14. 2 0 1 4 A D V E R T I S I N G C A M P A I G N
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SUCCESS REQUIRES
ADAPTABILITY AND
DETERMINATION.
SELENITE CRYSTALS ARE RENOWNED
FOR THEIR ABILITY TO GROW TO
IMMENSE SIZES EVEN IN THE MOST
EXTREME CONDITIONS.
At WeiserMazars, we create conditions
that are exactly right. We provide the
expertise, hands-on service and global
resources to help your company grow
even in the most challenging business
environments. Our services help you
capitalize on opportunities, so your
company can thrive, no matter its size.

15. 2 0 1 4 A D V E R T I S I N G C A M P A I G N
15
FROM SMALL BEGINNINGS
COMES BIG SUCCESS.
WHEN FULLY GROWN, THE GIANT
SEQUOIA IS THE LARGEST PLANT ON
EARTH. YET IT BEGINS FROM A TINY
SEED.
At WeiserMazars, we create conditions
that are exactly right. We provide the
expertise, hands-on service and global
resources to help grow your company in
challenging business environment. Our
services help you capitalize on
opportunities, so your company can
thrive, no matter its size.

16. WeiserMazars LLP is an independent member firm of Mazars Group.
2 0 1 5
A D V E R T I S I N G C A M P A I G N

17. 2 0 1 5 A D V E R T I S I N G C A M P A I G N
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SPEED AND CONTROL OPEN
NEW OPPORTUNITIES.
THE CHEETAH IS THE FASTEST ANIMAL
ON EARTH. ENGINEERED FOR SPEED, ITS
TAIL ALLOWS IT TO CORRECT COURSE
WITHOUT EVER SLOWING DOWN.
WeiserMazars creates conditions that
are exactly right. We deliver the
expertise, hands-on service and global
resources that enable your company to
succeed in any business environment.
Our insight helps you quickly adjust your
company strategy – so that you can
capitalize on opportunities and thrive.

18. 2 0 1 5 A D V E R T I S I N G C A M P A I G N
18
SUCCESS COMES
FROM SPOTTING
OPPORTUNITIES FIRST.
THE EAGLE’S EYESIGHT IS AMONG THE
STRONGEST IN THE ANIMAL KINGDOM.
IT CAN EASILY SPOT ITS TARGET FROM
MILES AWAY.
WeiserMazars creates conditions that
are exactly right. We deliver the
technical skill, hands-on service and
global resources that enable your
company to succeed in any business
environment. Our expertise helps you
spot opportunities before your
competitors, giving you a strategic
advantage.

19. 2 0 1 5 A D V E R T I S I N G C A M P A I G N
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OPPORTUNITY HAPPENS
IN A FLASH.
EVERY SECOND, HUNDREDS OF
LIGHTNING BOLTS HIT THE EARTH, BUT
EACH STRIKE LASTS ONLY 30
MICROSECONDS.
WeiserMazars creates conditions that
are exactly right. We deliver the
expertise, hands-on service and global
resources that help your company
identify and take advantage of
opportunities, however quickly they
occur.

20. 2 0 1 5 A D V E R T I S I N G C A M P A I G N
20
WISDOM IS KNOWING
WHEN TO ADAPT.
WHEN THE IMMORTAL JELLYFISH
BECOMES STRESSED WITH AGE, IT
TRANSFORMS ITSELF TO A STATE OF
INFANCY, ENSURING ITS SURVIVAL.
WeiserMazars creates conditions that
are exactly right. We deliver expertise,
hands-on service and global resources
that help you identify and seize
opportunities. And, when the conditions
are not ideal, we provide needed insight
so that your company can thrive, no
matter what stage of the business
lifecycle you’re in.

21. C O N T A C T
Follow us
on:
Visit us at: www.weisermazars.com
Jennifer Farrington
Chief Marketing & Business Development Officer
(P) 212.375.6724
(E) Jennifer.Farrington@weisermazars.com