Alison Levett, regional media engagement manager, RNLI Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. #RNLI_Disgrace
Alison Levett
Standing up for your values and turning the tide

2. • One comms team, one voice
• Think like a tabloid – you’ll be one step ahead
• Make sure you’re the most trusted source of information
• Be bold
• Review and learn – be prepared to change your tactics
• Have a streamlined sign-off process (3 people max)
• Set a high standard and act as an example
• Look on the bright side
Top tips

3. Top tips 2
• You can’t talk your way out of something you’ve behaved
your way into
• Stick up for your principles
• Be prepared
• One comms response
• Keep it simple and robust
• Trust your team

4. 6 February 2020
North West Networking Group: Crisis
communications: how to turn crisis
comms into an opportunity

5. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk