Louie Rodrigues, marketing and communications officer, YouthNet Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Creating
relationships with
influencers.

2. So what is an influencer and why do
we need them?

3. What does YouthNet do?

4. Speed Dating

5. Three Do’s
1 - Get contact details.
2 - Think about potential projects.
3 - Re-introduce yourself before you leave.

6. Three Don’ts
1 - Only talk to one person.
2 - Don’t promise anything.
3 - Don’t say you’ll follow up that evening.

7. Define Me Launch

8. Blind Dates

9. Michelle Thomas

10. Three Do’s
1 - Keep it informal.
2 - Have a follow-up meeting in the diary.
3 - End with a few actions.

11. Three Don’ts
1 - Avoid talking about payment.
2 - Never go empty handed.
3 - Be clear on how you’d like to work together.

12. There are 2 ways to work with
influencers:
1 - Let influencers create the content
2 - Work with influencers on creating the content

13. Courting

14. Hannah Witton

15. Three Do’s
1 - Take an interest in their work.
2 – Figure out how they fit your brand.
3 - Take your time.

16. Three Don’ts
1 - Don’t chuck several projects their way.
2 - Don’t be close-minded.
3 - Don’t chuck money at them.

17. Where can I find influencers?
1 - YouTube
2 - Blogs
3 - Instagram
4 - Periscope
5 - Reality shows
6 - Upcoming musicians
7 - Local reviewers

18. My vagina looks like a turkey.

19. Any questions?

21. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk

22. PR in the digital age
Conference
3 December 2015
London
#charityPR
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