This document discusses WaterAid's use of Instagram to share photos and stories about their work providing access to clean water, sanitation and hygiene. It provides tips for nonprofits on using Instagram effectively, such as curating high quality images, telling compelling stories through photos and captions, engaging supporters on the platform, and measuring the impact of Instagram activities. The document also outlines WaterAid's plans to further develop their Instagram strategy through initiatives like takeovers and meetups.