Update

1. AS Media Studies
When you start the AS media course in September you will immediately start work on the coursework unit- The Magazine Industry. This
coursework is worth 50% of your final mark. For your coursework you are asked to research, plan, construct and evaluate the front cover,
contents and double page spread for a new music magazine. You will learn how to take photographs in a studio and learn the tools of both
Photoshop and Indesign to construct your product. You also keep your own blog on our site heathenmedia.co.uk to record all your progress
and development. The two tasks below form part of the research element of this coursework and will go towards your final mark.
For task 1 you need to consider the genre, images, colours, font and language choices to analyse how the two magazine front covers appeal
to their particular target audience.

2. The masthead is shattered which fits the ‘rock’ genre of the
magazine it's edgy, unpolished and links and is related to
rebellious teenagers, who are apart of the target audience
Target audience heavy rock fans. Several
mainstream rock, metal and heavy rock artists
are featured such as Panic At The Disco and
Paramore.
Masthead is bold and
shattered implies that the
whole magazine is cut
edge, hardcore and uncut
The colours black
and white are mainly
used throughout the
cover. With the target
audience being rock
lovers, and the genre
rock being associated
with dark colours, the
target audience will
instantly attracted to
the cover and its
sombre vibe.
Black and white colour
scheme for simplistic effect
The artists are blocking/covering the
the masthead. This is has been done
to put the artists in the spotlight. This
connates the magazine is well
established.
The barcode is at the bottom of the page to show
its not important to the reader and doesn't take
away the attention from the pain information
When the colour red is
used, it's used against white
writing to make it stand out.
Links to the conventions of
rock as they represent
themselves as frightening
noisy people.
“FREE” in capitals is clearly gonna attract
attention because people love freebies . This puff
really stands out because it's against red
splattered paint.
The masthead is
in capitals which
are used to
exclaim/shout
something.

3. The boombox being held implies that
the magazine is targeted at music
lovers and the genre is ultimately
music.
Vibrant colours such as blue, pink and yellow engage
the magazine's fun loving charismatic target audience
‘Free Mix
CD’
implies the
target
audience
are
hardcore
music
lovers.
Image features P Diddy, a famous Hip Hop artist, and
Felix a famous dance artist This Implies that the
magazine ‘Mixmag’ goal is to appeal to an audience
that enjoys various genres of music.
“The world's biggest dance music
and clubbing magazine” Aimed at a
club/house music audience
The artists names are the only
wording in block capitals on the
whole cover. This done so the
focus is on the two artists.
Blue, pink and yellow colour scheme is
used to give a summery, happy positive
vibe to the whole magazine.
Mixmag uses bright bold contrasting
colours. The bright colours and the
boldness appeals to youth
audiences.
The boldness of the fonts used make the colours pop out of the
magazine cover more and attains attention of the target audience.
The name ‘mixmag’
implies the magazine
focuses on dance
music and the
concept of DJ artists
mixing music and
tracks on turntables,
this will intrigue the
target audience
because they will
want to know what
the magazine has to
say or suggest about
dance/club music
Typography
of the
masthead is
written in
display font
with curvy
typeface
giving a
sophisticated
look

4. Task 02:
For the second task you need to research and create a powerpoint presentation on two magazine companies. Again this will form part of the
research element of your final mark.
Use the following prompts to help you:
Music magazine Institutions research- Two magazine companies, 1 large (Bauer or IPC) and 1 small (Future, BBC Worldwide)
★ Who are the company?
★ What is their company history?
★ What publications do they manage?
★ A detailed look at 2 of these publications and their target audience. At least 1 of these publications should be a music
magazine.
Both induction tasks should be completed and uploaded to your media blog (we will set this up for you in September!) by Friday 23rd
September 2016.

5. ● Bauer Media Group is a European-
based media institution
● Europe’s largest privately-owned
media group, in 2008. Founded in
Hamburg in 1875
● In its fifth generation of family
ownership
● Bauer Media Group operates in 19
countries
● 11,000 employees globally.
● Britain’s biggest magazine publisher.
● Manage: Take A Break, TV Choice,
Modern Gardens, Woman’s World,
First for Women
● Media group consisting of several
companies collected around 2 main
divisions; Radio and Magazines.
● Bauer Media spans over 80 iconic
brand titles covering a varied range of
interests.

6. ● The company was founded as Future
Publishing in Somerset in 1985 by Chris
Anderson
● In November 2009, Future reported a fall
in profits from £9.5 million to £3.7 million
● Future Plc publishes over thirty
magazines in genres such as video
games
● 3D World. Computer Music, Edge and
Net are examples of magazines ‘Future
plc’ currently publish
● The company has a website
http://www.futureplc.com/
● Future is the official magazine company
of 2/3 well established games console
manufacturers with Official Nintendo
Magazine
● The company is a leading digital
business
● Future reported a drop in profits from
£9.5 million to £3.7 million in In Nov 2009

7. ● Founded in March 1990
● The category the magazine falls under is
‘Women's weekly magazine’
● Target audience: Women
● Retails at 92p
● New magazine every Thursday
● Most circulated women's magazine in the
United Kingdom
● Editor Rebecca Fleming
● The magazine has a website
https://takeabreak.co.uk/ readers can
enroll in competitions, register for one of
the magazine's campaigns or submit in
stories online
● Target audience: women age 25 - 55
with children
● Circulation: 562,412
● Stories relate to the target audience’s
age group/ are what the target audience
would be intrigued by.
● Stories submitted by the audience

8. ● First published on the 6th of June 1981
● Title from the sound made when playing a power
chord on a distorted electric guitar, Kerrang!
● early 2000s Kerrang! became the best-selling
British music newspaper
● Magazine editor: James McMahon
● Published: Weekly
● Based in London
● Kerrang!’s target audience are rock fans aged 17-
24
● Audience enjoy reading about music, technology,
films, games and politics.
● Price £2.20
● World's biggest selling rock magazine
● Online subscription for the magazine available