Your launch check list

BREAK THROUGH THE BARRIERS
ONLINE TRAINING FOR ENTREPRENEURS
with CAROLINE BALINSKA
YOUR ONLINE COURSE LAUNCH
PLAN & CHECKLIST

LAUNCH GUIDE
Do you have a training course you can package?
You can have this set up as
• 24/7 anytime training
• live training- group
• one-on-one
www.onlinemarketingprincess.com

LAUNCH GUIDE
Are you not sure if you have a course?
• Can you offer training that you can offer in video or text
format?
• The options are endless. From dog training via video to
business courses via documents to meditation via live
webinars, and much more.

LAUNCH GUIDE
Don’t have it written down? YOU CAN STILL LAUNCH!
• Even if you currently don’t have your course setup in hard
copy, you can offer one-on-one or group live training and
create videos
• Launch and create a hard copy as you go.

LAUNCH GUIDE
Why run a course?
• This can be your whole business strategy
• Great to show you as the expert
• Extra income stream

LAUNCH GUIDE
Today’s training is going to be full of information and I am
going to move very quickly.
• I will giving an overview of what is needed.
• I will be offering a download of this training later.
• More information in the download

BEFORE I GET STARTED
ABOUT ME:
Web Developer & Marketing Strategist specialising in
launching & automating your online business
• Creating websites that sell
• Selling online
• Responding to customers
• Email autoresponders
• Social media

What makes me different?
I look after my clients all the way through the process. I take a
small number of clients each month and work one on one
with my clients.

What my clients are saying…
“Thank YOU! I can’t speak highly enough about the
knowledge that you share…”
Natalie Warner”

What my clients are saying…
“Thank you, it's so nice having support like this to move
forward! Hip Hip Hooray! So glad I chose to work with you and
your team, it really has taken a load off of my mind and my to
do list. Cheers to a successful, creative, collaborative new
adventure.
Warm wishes,
Sherri”

What makes me different?
• I follow the science of sales.
• I am not just a web developer I am a business strategist as
well.

I help business achieve their goals.
I don’t try to sell one strategy to fit everyone.
EVERY business and business owner is different and I know it!

LAUNCH GUIDE
HERE WE GO…

LAUNCH GUIDE
HOW TO
LAUNCH YOUR ONLINE COURSE!

LAUNCH GUIDE
STAGE 1:
RESEARCH:
• What do you offer?
• What do people want?
• How long should the course go for?
• What can you charge? What are others charging?
• What format should you offer it in? (video, webinar, docs)

LAUNCH GUIDE
STAGE 2:
SET UP YOUR COURSE OUTLINE-
WHAT ARE YOU LAUNCHING?
• Name the course
• Time frame of course
• Subjects covered
• Start date if specific date
• Price

LAUNCH GUIDE
STAGE 3:
SET YOUR LAUNCH DATE
• Make this at least 30 days away (trust me!)

LAUNCH GUIDE
STAGE 4:
SET YOU GOALS
• What are you wanting to achieve?

LAUNCH GUIDE
STAGE 5:
YOUR REFUND POLICY
What are offering?
• 100% refund in 7/14/30 days
• 100% refund if you followed the course and didn’t get the
outcome
• 100% satisfaction guaranteed

LAUNCH GUIDE
STAGE 6:
Email System Set up
• Create a funnel- what process do your leads go through
• Where will they end?
• Up-sell offer
• Cross-sell offer
• Do you offer a “down sell”

LAUNCH GUIDE
STAGE 7: What can help you?
Your Marketing/Advertising Channels
• Blog
• Twitter
• Email list
• Facebook page
• Facebook Advertising
• Google advertising
• Remarketing campaigns
• Other ads

LAUNCH GUIDE
STAGE 8: Who can help you?
EXTERNAL Marketing/Advertising Channels
• Bloggers- who can you approach
• Twitter- who can you approach
• PR
• Interviews- podcasts, websites, youtube channels
• JV’s
• Affiliates

LAUNCH GUIDE
STAGE 9: What can you offer that is different?
• 20 day…
• Free….
• Buy 2 get 1 free
• Bonus t-shirt for Nike on signup
• Pay for 6 months get 1 moth free
• Buy modules 1-6 and get the rest free

LAUNCH GUIDE
STAGE 10: What can you offer that is different?
• 20 day…
• Free….
• Buy 2 get 1 free
• Bonus t-shirt for Nike on signup
• Pay for 6 months get 1 moth free
• Buy modules 1-6 and get the rest free

LAUNCH GUIDE
STAGE 11: Plan your comments/posts/ads
Make a list of at least 20 comments for each area
Download PDF to fill out

SUPER SPECIAL BONUS
VALUED AT $150

Break Through The Barriers
Join me weekly for my training.
Email me questions in advance so I you can be
sure I answer them.
caroline@onlinemarketingprincess.com

BONUS
FREE 20 MIN CLARITY & STRATEGY SESSION
VALUED AT $150
Skype call
• We will discuss what you would like to achieve.
• I will give you 1-3 strategies to help you get started.
• Only for the first 20 people
GO TO
www.net.onlinemarketingprincess.com/free-session

Your launch check list

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