Want to learn how an organization turns crisis into opportunity?
Get every little detail of how Planned Parenthood Federation of America turned the most significant funding attack in its history into a movement-building moment with a fast-moving, multifaceted online campaign. You'll learn how to prepare your organization for an emergency before it strikes, how to make the most of your moment in the spotlight, and what to do to maintain momentum when things get back to [what passes for] normal.
You'll learn about:
-Setting up internal processes so you're ready to respond when disaster strikes;
-Integrating communications channels -- web, email, social media, mobile, and offline -- to create a multifaceted campaign;
-Working with partners -- including allied organizations and individual supporters -- to expand your reach;
-Maintaining momentum and motivating all those new supporters once the crisis passes.
About the presenters:
Madeline Stanionis, CEO & Founder, Watershed
Will Valverde, Strategy Director, Watershed
Eric Glader, Director of Nonprofit Services, Care2