Want to learn how an organization turns crisis into opportunity? Get every little detail of how Planned Parenthood Federation of America turned the most significant funding attack in its history into a movement-building moment with a fast-moving, multifaceted online campaign. You'll learn how to prepare your organization for an emergency before it strikes, how to make the most of your moment in the spotlight, and what to do to maintain momentum when things get back to [what passes for] normal. You'll learn about: -Setting up internal processes so you're ready to respond when disaster strikes; -Integrating communications channels -- web, email, social media, mobile, and offline -- to create a multifaceted campaign; -Working with partners -- including allied organizations and individual supporters -- to expand your reach; -Maintaining momentum and motivating all those new supporters once the crisis passes. About the presenters: Madeline Stanionis, CEO & Founder, Watershed Will Valverde, Strategy Director, Watershed Eric Glader, Director of Nonprofit Services, Care2

4. We care about making a difference!

7. Not long ago, the nearly constant but usually impossible threat to defund Planned Parenthood became possible.

8. Planned Parenthood launched the biggest, most integrated in every way, campaign in their history.

10. Most organizations are bad at handling crises! Why?

11. OMG we take so freakin’ long to do things…

12. We don’t want to appear opportunistic

13. We’re not very honest

16. Our brave new 24/7 world hates it when you do that

17. First…what’s a crisis? Sometimes it’s an actual crisis. Sometimes it’s just a thing. Those are even better!

20. Before you get into a crisis…

21. Get clear

23. By the time the crisis struck, we were ready – and so were our supporters vs.

32. The heart of the campaign

34. Then a thousand flowers bloomed

35. Then a thousand flowers bloomed

36. Then a thousand flowers bloomed

37. Then a thousand flowers bloomed

38. Then a thousand flowers bloomed

39. Then a thousand flowers bloomed

40. Then a thousand flowers bloomed

41. Then a thousand flowers bloomed

48. Thank you. Questions? For Audio: 1-408-792-6300 Event Number: 668 923 722