1. Cruise tourism of Finland

2. Baltic sea
• Big lakes usually offer Baltic sea a better comparison than
ocean, because baltic sea has many lake-like characteristics.
– Practically no tides
– Northern bays and shores freeze during winters
– Less saltier than ocean water
• Finland largest cruise ports
– Helsinki, Mariehamn, Turku

3. Typical cruise lines in Baltic sea

4. SWOT
• Strengths
– Tax free sales rights
– Exotic archipelago
– Corporate exhibitions
– Cruise baltic
– Low cost traveling
– World class shipbuilding technology
– ”Land of thousand lakes”

5. SWOT
• Weaknesses
– Low capacity
– Small amount of foreign
tourists
– Marketing
– Winter
– Vulnerability of Baltic sea

6. SWOT
• Opportunities
– Improvement of winter tourism
– Russian tourists
– Sustainable development
– Improvement of event services
– Viking Grace

7. Viking Grace

8. SWOT
• Threaths
– Fuel costs
– Fitting the new technology to the
older ships
– Current laws and directives
(Sulphur directive)
– Climate change
– Current financial crisis

9. Thank you for listening!