The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for national cruise tourism development in the Czech Republic. The strengths include a good labor force, popularity of boat trips, and qualitative low-cost services. Weaknesses are a lack of beaches or sea, weak infrastructure, and low demand. Opportunities include utilizing EU funds, increasing cruise tourism demand, and promoting the Czech Republic as a destination. Threats involve legal changes limiting boats, river pollution, and competition from other destinations.

1. SWOT analysis
on national cruise tourism
development

2. Strenghts

3. Strenghts
• Good labour force
• High popularity of boat trips
• Qualitative services for lower prices (and not only in this field).
• Various options of services (not just trips on the rivers, channels,
ponds, dams as well)
• Shortlist of European destinations contains CR
• The unique atmosphere
(e.g. tours through cities)
• Gastronomy
• Beer everything on one boat?
• Safety
• Price affordability

4. Weaknesses

5. Weaknesses
• No beaches, no sea, no ocean
• Low price affordability
• Weak infrastructure
• Uncertainity of the weather
• Low demand on cruise trips (only in hundreds), the highest interest of
Czech consumers is the Medditerean or the Carribean
• Insufficient information, low propagation of cruise tourism in CR
• Low competition which leads to a imperfect market. And so the prices
are not efficiently adjusted for the demand.
• Low intensity and low efficiency of offer the Czech Republic as
"tourism destination"
• No focus on satisfaction the needs of young generation of tourists

6. Opportunities

7. Opportunities
• High variety of boat trips in CR
• Utilization of EU funds subsidies
• Increasing demand of cruise tourism
• Increasing demand of corporate clients
• Cruise trip as a part of tour (round trip)
• Rapid growth in the CR (the fastest growth of all vacations
abroad)
• Cruise tourism as a benefit for the employees
• Improving knowledge and skills by public courses
• Build position of CR in massmedia - on shortlist of European
destinations
• More promotion of the possibility to work abroad in cruise
tourism

8. Threats

9. Threats
• Legal changes which might limit the number of
boats over some rivers
• Labour force from other Eastern Europe countries
in cruise tourism abroad
• Competition of other European destinations
• Possible shipwreck
• River, lake pollution
• Economic recession

10. The main…
Strenghts Weaknesses Opportunities Threats
• Good labour force • Low demand • Fastest growth • No sea
• Popularity of boat • Insufficient • Corporate clients • River pollution
trips information • High variety of • Competition
• Qualitative • Low propagation boat trips
services • EU funds
• Low prices
Try to find the connection between the
SWOT fields. = PEOPLE

11. Survey
• Target group: 19 – 30 years
• Respondents: 100

17. Special opportunity for students!

18. Thank you for your attention!
Any questions?
Enjoy! ERASMUS INTENSIVE PROGRAMME
SUSTAINABILITY OF CRUISE TOURISM. 15-26 APRIL 2013, Seia - PORTUGAL