We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.

1. STAYING AHEAD IN 2017
Most Powerful Facebook Adverti
Strategies & Features of 2016

2. Event Logistics
• Submit Questions In the Chat Box to the Right
• Session Recording Will Be Sent 12/16/16
• More Resources In the Handouts Section to the Right
• Poll Questions Throughout Presentation
Event Coordinators
Nick Cotter
Marketing Operations Coordinator
Casey Edwards
Social Marketing Manager

3. OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
CLIENTS
SOLUTIONS
• Retail-focused Paid Search (PPC)
• Google Shopping Management
• Shopping Channel Management
• Amazon Sales Acceleration
• Facebook Advertising Management
About CPC Strategy

4. Today’s Event Speakers
Sarah Rogers
Manager, Performance Social
Ryan Bates
Digital Production Coordinator

5. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Course Overview
Facebook’s Growth
Facebook Audience Targeting Capabilities
Split Testing Capabilities
Optimization Options

6. Facebook’s Growth

7. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

8. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

9. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com

10. Facebook Audience Targeting Capabilities

11. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
The Top 11 Targeting Methods of Facebook
All Website Visitors
Specific Web Pages (Targeting and Excluding)
Email List Segments or Tags (Targeting or Excluding)
Time on Site
Engagement on Facebook
Lookalike Audiences
Fans
Friends of Fans Layering
Behaviors
Interests
Demographics

12. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Pixel Data

13. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting All Website Visitors

14. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Specific Web Pages (Targeting and Excluding)

15. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Email List Segments or Tags (Targeting or Excluding)

16. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Time on Site

17. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting People who have engaged with Facebook

18. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Lookalike Audiences

19. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Fans

20. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Friends of Fans Layering

21. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Behaviors

22. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting Interests

23. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Targeting More Demographics

24. Split Testing Capabilities

25. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
How It Works

26. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Testing Capabilities

27. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Audience Split

28. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Optimization Split

29. Optimization Options

30. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Facebook Automated Rules

31. Questions for the Experts?
Submit your questions in the chat box on the right
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
cpcstrategy.com/facebook-advertising-management
Schedule A Free 60 min. Audit