CDH provides professional services focused on enterprise search solutions. They discussed FAST Search Server 2010 for SharePoint, which provides a single, cost-effective infrastructure that can be used for both productivity search experiences and building search-driven applications. It leverages innovations in SharePoint like federation, query suggestions, and related queries. The architecture is built on SharePoint search and provides a common platform that scales from broad intranet search to more targeted search applications.

1. CDH
CDH FAST Search Server 2010
May 2011

2. CDH Quick Facts
About Us Approach Partnerships
• 21st Year • Vendor Neutral • Microsoft Gold
• Central Region Client
• Grand Rapids & • Non-reseller Experience Award Winner
Royal Oak • Professional • VMware Enterprise
• 30 Staff Services Only • Cisco Premier
• Novell Gold
• Citrix Silver

3. CDH Expertise
Project Management Infrastructure
Collaboration Access & Identity Management

4. CDH CDH Talks Tech

5. CDH About David Tappan
David Tappan
IOAp | MCITP:EA | MCP:SharePoint
DavidT@cdh.com

6. CDH Agenda
• Introducing FAST Search Server 2010 for
SharePoint
• Customizing search to meet your business
needs
• Building search-driven applications
• FAST Search Server 2010 for SharePoint
architecture
• Q&A

7. CDH Agenda
• Introducing FAST Search Server 2010 for
SharePoint
• Customizing search to meet your business
needs
• Building search-driven applications
• FAST Search Server 2010 for SharePoint
architecture
• Q&A

8. Search connects people with information
CDH Making people more productive and driving business outcomes
People & Expertise Business Data
Information Services
My Work
Enterprise Content

9. Search solutions can be broad
CDH and deep
Productivity Search-Driven
Search Experience Applications
Connect all of your people with Drive measurable ROI by helping a
a broad set of information business group make the most of a
specific set of information
• Enterprise content and data
• Intranet sites • 360o customer insight
• Team workspaces • Competitive intelligence
• People and expertise • Research portals

10. The Enterprise Search challenge
CDH Many businesses invest in multiple solutions, with unsatisfactory results
Productivity Search
Experiences
Need to be less Need to be more
complex & costly interactive & personal
to use company-wide to satisfy expectations
People Opportunity Software
Costs Costs Costs

11. CDH Introducing FAST Search for SharePoint
A new choice for enterprise search that eliminates compromise
Productivity Search-Driven
Search Experience Applications
A Single, Cost-effective
Infrastructure

12. User Interface is visual and actionable
CDH Visual and conversational interaction with precise control
Deep Refinement Sort on any field
Thumbnails
Similar Results
Previews
Built on SharePoint Search Center Visual results connects users with content
Leverages all of innovations in SharePoint Thumbnails for Word and PowerPoint
Open Web Parts, Federation, query suggestions, Visual Best Bets highlight premium content
related queries, Did you mean? Preview in browser without leaving the results

13. CDH Visual Best Bets
Visual cues to highlight essential content
Visual Notification Web Part Flexibility
Built on SharePoint Keywords Easy and quick to setup
Matches keywords and synonyms that are Point and click setup for site admins. Set and forget
contextually relevant to users. Include banners, with content expiration dates . Web Parts allow for
videos, external websites. easy page customization

14. Deep Refinement
CDH Enables precise control
of results
Sorted by frequency
Enables conversational
experience
You will never miss any
content; enabling better
findability and exploration
across the entire result set
Provides a sorted view
Each refiner is sorted by Exact Counts
frequency, from highest to
lowest, indicating the
importance of each term
Contains exact counts
Leads to discovering non-
obvious relationships, key
data trends, and deep
analysis of your content

15. CDH Agenda
• Introducing FAST Search Server 2010 for
SharePoint
• Customizing search to meet your business
needs
• Building search-driven applications
• FAST Search Server 2010 for SharePoint
architecture
• Q&A

16. Customize search to meet your
CDH business needs
Key ingredients to a great customized search experience
Search in the language of your
business
Deliver results that are
contextually relevant
Tune relevancy to meet diverse
needs
Process content with advanced
linguistics
Customize the user experience
to build engaging applications

17. Search in the language of your business
CDH
Introducing Pipeline
The Contentthe
Use terms and language that are unique to your organization
mobile workforce direct mail
revenue merger
Processing & refinement
FAST Content Processing Pipeline
Processing &communications Taxonomy
refinement
Location Location
– Automatically generate metadata
cloud computing
REDMOND, Wash., and OSLO,
Norway — Jan. 8, 2008 from your content
supply chain
Productivity
Microsoft Corp. (Nasdaq “MSFT”)
– Entity extraction with the FAST
Mapper audit Content Processing Pipeline
best practices XML
today announced that it will make an
archive Companystorage
acquisition Fast Search &
– Metadata is the key to findability
…
…
offer to acquire
cost savings ASAMedia“FAST”), a
Social (OSE:
Transfer
Profit Strategy Development
leading provider of enterprise
Concept
• Leverage corporate knowledge
Configurable customer relations
search solutions, through a cash assets to determine metadata to
Stages tender offer
IP Telephony
quality
market share for 19.00 Norwegian extract
kroner (NOK) per share. This offer – Corporate taxonomies
Entity
Competition
SOX compliance42 percent premium to – Business terminology
represents a Date
Extraction
risk target markets
the closing share price on Jan. 4,
part numbers (the last trading day prior to this
– Product names
2008 – Acronyms
brand management
Language Global presence Company
announcement), and values the fully
Detection
Disaster Recovery
diluted equity of FAST at 6.6 billion • Incorporate your language in the
NOK (or approximately $1.2 billion search experience
Format U.S.). FAST’s board of directors has
Money – Users can quickly refine content using
Any term can be
Conversion
unanimously recommended that its familiar terms
shareholders accept the offer. – Build confidence that you found the
extracted and converted correct answers the first time
to metadata

18. Map metadata to Managed Properties
CDH Automatic association of metadata to content
Crawled Properties
Location
Redmond, WA
Crawled Properties
Managed Properties Oslo, Norway
Standard or more
Map one document
Company
metadata discovered by
Crawled Properties to a
Microsoft
the crawler or extracted
single field. Enables FAST
from therefinement, the
sorting, full text by
FAST Content and
relevance tuning Date
Processing Pipeline.
fielded searching. January 8, 2008
January 4, 2008
Maps automatically
Concept
Any data can be found!!
or through Central
Cash tender
Administration or
Share price
PowerShell
Index Profile Managed Properties
Type DocId Title Author Date Size Location Company Concept Body
123 Press … 01/08/2008 26K Redmond Microsoft Cash …
Release Tender
345 … … … … … … … …

19. What can I do with a Managed Property?
CDH Metadata quality is critical to a good search experience
Enables Advanced
Searching and
File Formats Sorting
Region
Industry
Expertise
Enables deep refinement Enables precision relevancy
Makes search conversational, guiding users to Managed properties are also used for relevancy
navigate and refine, while summarizing the tuning & ranking, multi-level sorting, advanced (or
results that are found fielded) search

20. CDH How does it work?
Example: Create a custom entity extractor
• Put your terms in the out of the box extraction
dictionaries by modifying an XML file
• Map the crawled property to a managed property
• Index your content
• Modify refinement panel web part
Customized Extraction Dictionary

21. How does it work?
CDH Add refiners to user interface
Built on a SharePoint List or
custom extractor
Edit the Search Center Results
Page
Modify the shared web part by
adding tags to the refinement
panel XML
Create your own labels
Save and Publish
Custom Collections

22. Context matters
CDH Users need to access multiple types of content
Marketing Customer Sales Manufacturing R&D Professional HR ...
Support Operations Services Legal
Finance
Enterprise
Content
Depends on role, location, responsibility and task.
This can change day to day, or hour to hour.

23. Deliver results that are contextually relevant
CDH with search that can understands your business and role
Role-specific
relevance
Targeted Best
Bets / Visual
Best Bets
Business driven
refinement
”What should I know ”What should I know
about selling ERP?” about implementing ERP?”
- Alan Brewer, Sales Lead - Renee Lo, Consultant

24. Quickly build a contextual experience
CDH User based tools for creating results that are relevant to your users
One-way synonyms
Keywords map to other terms
Two-way synonyms
Keywords become equivalent to
other terms
Best Bets
Highlights key resources that are
always relevant to a keyword
Visual Best Bets
Extend Best Bets with pictures,
video, Silverlight controls
Document Promotion /
Demotion
Tailor specific document relevancy
Pick the right ingredients
Create new keywords
user contexts
Match the proper termscreate contexts boost
Site Administrators have contexts to
administrators and powerful and
relevancy for targeted users to ensure your
simple tools to configure deliver
based on user profiles to the search
users are always finding the userscontent
experience for to the of right
relevant resultsgroups right audiences

25. Tune relevancy to meet diverse needs
CDH A flexible solution for your organizations, groups and individuals
Documentation, RFPs and Query results with the
Optimize
Quickly tailor SOWs are now promoted default relevancy
Same Results
Relevancy for
relevancy
New Default Sorting order
different
broad intranet
models Users can select
use the right
Deliver rank profiles in the
results to the right sort by box or
people by creating create their own
new Rank Profiles default views by
modifying the web
Promotes relevant
Results
part
”I want to know about my
customer Woodgrove Bank ”I want to get right to the
and customers in Financial technical documents"
Services" - Renee Lo, Consultant
- Alan Brewer, Sales Lead

26. Rank Profiles
CDH Tune relevancy without impacting the default algorithm
Quality Also known as static rank, consists of multiple managed
properties including site, URL depth (preference for shorter
URLs), and relative importance of links to this document.
Authority Applies when the query word falls in the link or anchor text.
Query Maps the popularity of a document, or the click-through rate
Authority when documents are clicked as a result of a query
Freshness Increases the relevancy if a document was recently created
or modified, based on the last modified property.
Proximity Applies to where query terms fall and how close they are to
each other within a document
Context Increases the rank of a document if the query term is a
managed property associated with that document
Managed Effects relevancy when a managed property contains a
Property specific value, such as Woodgrove Bank or Financial
Services
Out of the box relevancy Extend the default algorithms
Tuned for great general productivity experience, Create new default relevancy models. Blend static and
relevancy improves with click-throughs and link text dynamic ranking parameters to instantly improve
analysis. search results.

27. How to create a Rank Profile
CDH IT Pros are empowered to create new profiles quickly
Rank Profiles created
in PowerShell by
extending the default
relevancy algorithm…
… and are exposed in the
user interface by modifying
the sorting web part.

28. CDH Process content with advanced linguistics
Automatic and detailed analysis creates a great search experience
FAST Content Processing Pipeline
Lemmatization Creates adatestherepresentationfile a identifyingFor text
DateLanguage Identifiesplainnative specificlanguage them toencodings, to
Map Crawled Maps all of theof a from multiplemaps document that
Tokenization Analyzes theintext content torulesofdiscoveredpredefined
Document Apply terms
WebTime Finds the documents for forand standard representation,
andEntity Extracts root metadatahyperlinks extracting anchor
Format Converts language written aawasfor and locale specific
Link unique word that given formats, bywords,
and times language. the
Encoding and reflects locale specific phrases. Also appliesexample,word
Normalization encoding so Outrun, runs, running andofForback used by
Conversion various pipeline stagesbox support for People, to a
Properties concepts, maps of therepresentations. ranoccurrence.
Extraction which reinforces the authority ranking of document.
Analysis English importantthe proper dictionaries can be
Vector and applications and and frequency a custom
categories. that terms
handle it idioms
Detection Used to findandin part is equivalent telephone numbers.
the tokenization Locations, but can stages 14, grammar
breakers found anddocuments. or bespecific 2010.
single lemma. Understands language extended to any
Companies14-Mar-10 numbers
knows that similar lemmatization March
and context.
category.
– Breaks down content to the smallest addressable chunks to
build meaning
– Understands file encoding, data formats, and written
languages
– Supports 400+ file formats, 80+ languages

29. Extending Pipeline capabilities
CDH Safely add additional analysis and processing
Configure Optional Processing Steps
• XML Properties mapper
• Offensive Content Filter
• Pipeline Extensibility
– Calls external applications for custom item
processing
• Field Collapsing
• Add Custom Processing
– Content classification
– Geo-tagging
– Machine translation
– Sentiment Analysis
What is Custom Processing? Custom Processing is Safe
Pipeline Extensibility is a specially defined stage that Executable arguments and temporary files
takes a set of crawled properties, as flat text as input automatically handled in sandbox with timeouts.
and maps output to another crawled property Runs before Crawled Property mapping stage,
making new metadata accessible in SharePoint

30. Customize the user experience
CDH Extend the interface by modifying web parts or creating new ones
Extend Refinement
• Create custom interactive Web Parts
– Primary search results Web Parts are extendable
– Change the default query and result rendering
behavior
– All Web Parts communicate through the federation
object model
• Use Federation Object Model to:
– Search multiple data sources simultaneously
• SharePoint Search
• FAST Search for SharePoint
• Open Search (both synchronous and asynchronous)
– Build customized locations
• Connect to new data sources (e.g., Exchange)
• Combine results from multiple locations.

31. Robust query language
CDH Use FAST Query Language (FQL) for precise query development
• FQL provides a robust and
expressive query language
– Wildcard support - *, ?
– Numeric Data types (Integer, Float,
Decimal, Datetime)
• Operators
– Direct field access (e.g., title:othello,
author:shakespeare)
– Numeric (COUNT, RANGE, <, <=, >,
>=)
– Boolean (AND, OR, ANY, NOT)
– Rank (RANK, XRANK)
– Proximity (NEAR, ONEAR)
• String (operator support for strings)
– Boundary (starts-with, ends-with,
equals)
– Filter

32. CDH
CDH Demo – FAST Search for SharePoint
User Interface and
Site Administration

33. CDH Agenda
• Introducing FAST Search Server 2010 for
SharePoint
• Customizing search to meet your business
needs
• Building search-driven applications
• FAST Search Server 2010 for SharePoint
architecture
• Q&A

34. CDH FAST Search Server Architecture
Common platform scales with your business need
SharePoint
Search
User Experience FAST Information
Search
for SharePoint

35. FAST Search Server 2010
CDH Summary of architectural components11

36. Secure, unified access to information
CDH Index or federate with content, applications, and services
OpenSearch Federation
Facebook Wikipedia
LinkedIn Bing
flickr
The New York Times
Dow Jones Factiva
Search
Index
User Experience Enterprise Business Information
Content Applications Services
Indexing Connectors

37. Connect to all of your enterprise content
CDH Extend your reach with Business Connectivity Services
Quickly connect to content Build custom connectors
Use a consistent framework to quickly connect both Use SharePoint Designer to configure data model and
inside and outside of SharePoint including content connect to SharePoint. Connect to WCF services, or
management systems, web services, databases, and create your own .NET assembly connector with Visual
line of business systems Studio.

38. Simplified, powerful administration
CDH A high-end enterprise search solution that’s easy to deploy and manage

39. CDH FAST Search for SharePoint Scaleout
Back-end with extreme and flexible scale out options
Query
Scale-out multiple
Volume Search and Indexing “dimensions”
Query Volume
Content Volume
Indexing freshness
Redundancy options
Query and Result Content
Search
Processing Volume Indexing
Performance targets*
15M Docs/node
25 QPS/node
50 docs/sec
No theoretical Crawling and Content
Processing
upper bounds!
*Depends on content and hardware specifics

40. CDH Enterprise Search from Microsoft
A new choice for enterprise search that eliminates compromise
Productivity Search-Driven
Search Experience Search Applications
A Single, Cost-effective
Infrastructure

41. CDH Thank You
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