1
What’s New in Social Media?
Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN)
Katy...
“What’s New in Social Media”
Recording
Visit the In the Know: Social Media for
Public Health webpage for access to full
re...
2013-2014 Trends
1. Usage trends. “Old” channels, new features
2. Geo-location. Location, location, location
3. Apps with ...
Usage Trends: Overview
• Overall use of social media continues to grow
• Facebook, Twitter and Google+ are still the major...
Usage Trends: Overview
• Multi-channel,
multi-device use
• The “always on” user
mentality has grown
even further
Credit: @...
Autoplay
Newsfeed Videos
Credit: Facebook
Usage Trends: Facebook
Usage Trends: Facebook
Credit: Facebook
Paper
Usage Trends: Pinterest
Credit: Pinterest
Rich
Pins
Usage Trends: Instagram
Credit: Instagram
Direct
Message &
Hashtags
• Increase in Twitter
chats/views
• Embrace the hashtag!
• Increasingly more
value for Twitter in
public health research
a...
• Currently, G+ more about adding content value
than traditional engagement
• “Google Authorship puts more emphasis on who...
Growing beyond
just career
professionals
Access compelling,
customized content
with LinkedIn Pulse
Usage Trends: LinkedIn
…but, where’s your audience?
• Identify objectives
• Define your audience
and their preferences
• Scan, engage, and market...
Geo-Location
Using geo-location, users can
see relevant content based on
their location
Using location can:
• promote serv...
Geo-Location
Apps For You
NYC Condom
Apps For Your Users
ChicagoFluShots.org
Apps with Outreach Potential
Old and new networks—all new possibilities
Image & Video Tools
• Visual media is influential across all
social networks
• Users tend toward easily digestible
visual ...
Content Support
Content Support
www.hubspot.com/blog-topic-generator
Content Support
www.portent.com
“What’s New?” Takeaways
1. Know your audience’s (changing) preferences
and influencers
2. Keep the larger ecosystem in min...
Acknowledgements
Moderator
Melissa Beaupierre
Presenters
Katy Capers & Carlos Chapman
Executive Producer
Harry Young
Techn...
23
Thank you for watching
What’s New in Social Media
@CDCNPIN
www.cdcnpin.org
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In the Know 2: Whats New in Social Media?

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Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.

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In the Know 2: Whats New in Social Media?

  1. 1. 1 What’s New in Social Media? Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
  2. 2. “What’s New in Social Media” Recording Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
  3. 3. 2013-2014 Trends 1. Usage trends. “Old” channels, new features 2. Geo-location. Location, location, location 3. Apps with Outreach Potential. Who’s there? 4. Image and video tools. A must for success 5. Content support. Resources to get it done
  4. 4. Usage Trends: Overview • Overall use of social media continues to grow • Facebook, Twitter and Google+ are still the major players • Niche communities continue to grow for personalized calls to action and user experiences
  5. 5. Usage Trends: Overview • Multi-channel, multi-device use • The “always on” user mentality has grown even further Credit: @AIDSgov
  6. 6. Autoplay Newsfeed Videos Credit: Facebook Usage Trends: Facebook
  7. 7. Usage Trends: Facebook Credit: Facebook Paper
  8. 8. Usage Trends: Pinterest Credit: Pinterest Rich Pins
  9. 9. Usage Trends: Instagram Credit: Instagram Direct Message & Hashtags
  10. 10. • Increase in Twitter chats/views • Embrace the hashtag! • Increasingly more value for Twitter in public health research and prevention Usage Trends: Twitter
  11. 11. • Currently, G+ more about adding content value than traditional engagement • “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, bloggingbistro.com) Usage Trends: Google+ Credit: Andy Crestodina, blog.KISSmetrics.com
  12. 12. Growing beyond just career professionals Access compelling, customized content with LinkedIn Pulse Usage Trends: LinkedIn
  13. 13. …but, where’s your audience? • Identify objectives • Define your audience and their preferences • Scan, engage, and market • Establish connections with key influencers Credit: D. Chaffey, 10 types of online influencers
  14. 14. Geo-Location Using geo-location, users can see relevant content based on their location Using location can: • promote services and resources, • organize gatherings, • grow professional contacts
  15. 15. Geo-Location Apps For You NYC Condom Apps For Your Users ChicagoFluShots.org
  16. 16. Apps with Outreach Potential Old and new networks—all new possibilities
  17. 17. Image & Video Tools • Visual media is influential across all social networks • Users tend toward easily digestible visual content • Opportunities:  Behind-the-scenes or sneak peeks  Event promotion  Storytelling  Individualized messages Mobli
  18. 18. Content Support
  19. 19. Content Support www.hubspot.com/blog-topic-generator
  20. 20. Content Support www.portent.com
  21. 21. “What’s New?” Takeaways 1. Know your audience’s (changing) preferences and influencers 2. Keep the larger ecosystem in mind 3. Add or ask for location, when relevant 4. Catch the image-centric train 5. Register for industry updates + connect with others for fresh ideas and best practices
  22. 22. Acknowledgements Moderator Melissa Beaupierre Presenters Katy Capers & Carlos Chapman Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
  23. 23. 23 Thank you for watching What’s New in Social Media @CDCNPIN www.cdcnpin.org
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