In the Know 2: Whats New in Social Media?


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Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.

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In the Know 2: Whats New in Social Media?

  1. 1. 1 What’s New in Social Media? Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN) Katy Capers, Deputy Health Communications Project Manager Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN
  2. 2. “What’s New in Social Media” Recording Visit the In the Know: Social Media for Public Health webpage for access to full recordings and presentations from the series I & II.
  3. 3. 2013-2014 Trends 1. Usage trends. “Old” channels, new features 2. Geo-location. Location, location, location 3. Apps with Outreach Potential. Who’s there? 4. Image and video tools. A must for success 5. Content support. Resources to get it done
  4. 4. Usage Trends: Overview • Overall use of social media continues to grow • Facebook, Twitter and Google+ are still the major players • Niche communities continue to grow for personalized calls to action and user experiences
  5. 5. Usage Trends: Overview • Multi-channel, multi-device use • The “always on” user mentality has grown even further Credit: @AIDSgov
  6. 6. Autoplay Newsfeed Videos Credit: Facebook Usage Trends: Facebook
  7. 7. Usage Trends: Facebook Credit: Facebook Paper
  8. 8. Usage Trends: Pinterest Credit: Pinterest Rich Pins
  9. 9. Usage Trends: Instagram Credit: Instagram Direct Message & Hashtags
  10. 10. • Increase in Twitter chats/views • Embrace the hashtag! • Increasingly more value for Twitter in public health research and prevention Usage Trends: Twitter
  11. 11. • Currently, G+ more about adding content value than traditional engagement • “Google Authorship puts more emphasis on who is responsible for content published online as opposed to what (brand).” (Matt Morgan, Usage Trends: Google+ Credit: Andy Crestodina,
  12. 12. Growing beyond just career professionals Access compelling, customized content with LinkedIn Pulse Usage Trends: LinkedIn
  13. 13. …but, where’s your audience? • Identify objectives • Define your audience and their preferences • Scan, engage, and market • Establish connections with key influencers Credit: D. Chaffey, 10 types of online influencers
  14. 14. Geo-Location Using geo-location, users can see relevant content based on their location Using location can: • promote services and resources, • organize gatherings, • grow professional contacts
  15. 15. Geo-Location Apps For You NYC Condom Apps For Your Users
  16. 16. Apps with Outreach Potential Old and new networks—all new possibilities
  17. 17. Image & Video Tools • Visual media is influential across all social networks • Users tend toward easily digestible visual content • Opportunities:  Behind-the-scenes or sneak peeks  Event promotion  Storytelling  Individualized messages Mobli
  18. 18. Content Support
  19. 19. Content Support
  20. 20. Content Support
  21. 21. “What’s New?” Takeaways 1. Know your audience’s (changing) preferences and influencers 2. Keep the larger ecosystem in mind 3. Add or ask for location, when relevant 4. Catch the image-centric train 5. Register for industry updates + connect with others for fresh ideas and best practices
  22. 22. Acknowledgements Moderator Melissa Beaupierre Presenters Katy Capers & Carlos Chapman Executive Producer Harry Young Technical Producer/Director James Bethea Social Media Coordinator Carlos Chapman II Health Communications Support Team Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins
  23. 23. 23 Thank you for watching What’s New in Social Media @CDCNPIN