Presentation from the In the Know 2: Social Media for Public Health webcast held on March 6, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging social media channels.

1. 1
What’s New in Social Media?
Melissa Beaupierre, Senior Director, CDC National Prevention Information Network (NPIN)
Katy Capers, Deputy Health Communications Project Manager
Carlos Chapman II, Partnerships & Outreach Coordinator, CDC NPIN

2. “What’s New in Social Media”
Recording
Visit the In the Know: Social Media for
Public Health webpage for access to full
recordings and presentations from the
series I & II.

3. 2013-2014 Trends
1. Usage trends. “Old” channels, new features
2. Geo-location. Location, location, location
3. Apps with Outreach Potential. Who’s there?
4. Image and video tools. A must for success
5. Content support. Resources to get it done

4. Usage Trends: Overview
• Overall use of social media continues to grow
• Facebook, Twitter and Google+ are still the major
players
• Niche communities continue to grow for personalized
calls to action and user experiences

5. Usage Trends: Overview
• Multi-channel,
multi-device use
• The “always on” user
mentality has grown
even further
Credit: @AIDSgov

6. Autoplay
Newsfeed Videos
Credit: Facebook
Usage Trends: Facebook

7. Usage Trends: Facebook
Credit: Facebook
Paper

8. Usage Trends: Pinterest
Credit: Pinterest
Rich
Pins

9. Usage Trends: Instagram
Credit: Instagram
Direct
Message &
Hashtags

10. • Increase in Twitter
chats/views
• Embrace the hashtag!
• Increasingly more
value for Twitter in
public health research
and prevention
Usage Trends: Twitter

11. • Currently, G+ more about adding content value
than traditional engagement
• “Google Authorship puts more emphasis on who
is responsible for content published online as
opposed to what (brand).” (Matt Morgan,
bloggingbistro.com)
Usage Trends: Google+
Credit: Andy Crestodina, blog.KISSmetrics.com

12. Growing beyond
just career
professionals
Access compelling,
customized content
with LinkedIn Pulse
Usage Trends: LinkedIn

13. …but, where’s your audience?
• Identify objectives
• Define your audience
and their preferences
• Scan, engage, and market
• Establish connections
with key influencers
Credit: D. Chaffey, 10 types of online influencers

14. Geo-Location
Using geo-location, users can
see relevant content based on
their location
Using location can:
• promote services and
resources,
• organize gatherings,
• grow professional
contacts

15. Geo-Location
Apps For You
NYC Condom
Apps For Your Users
ChicagoFluShots.org

16. Apps with Outreach Potential
Old and new networks—all new possibilities

17. Image & Video Tools
• Visual media is influential across all
social networks
• Users tend toward easily digestible
visual content
• Opportunities:
 Behind-the-scenes or sneak
peeks
 Event promotion
 Storytelling
 Individualized messages
Mobli

18. Content Support

19. Content Support
www.hubspot.com/blog-topic-generator

20. Content Support
www.portent.com

21. “What’s New?” Takeaways
1. Know your audience’s (changing) preferences
and influencers
2. Keep the larger ecosystem in mind
3. Add or ask for location, when relevant
4. Catch the image-centric train
5. Register for industry updates + connect with
others for fresh ideas and best practices

22. Acknowledgements
Moderator
Melissa Beaupierre
Presenters
Katy Capers & Carlos Chapman
Executive Producer
Harry Young
Technical Producer/Director
James Bethea
Social Media Coordinator
Carlos Chapman II
Health Communications Support Team
Cynthia Newcomer, Tracye Poole, Daniel Johnson & Valerie Watkins

23. 23
Thank you for watching
What’s New in Social Media
@CDCNPIN
www.cdcnpin.org