PROUDFIELD 2005 Celebrating 5 years of Viral Revolution
REVOLUTION _from the Latin revolutio _a turn around A fundamental change in power or organizational structures that takes place in a relatively short period of time. Aristotle described two types of political revolution: a complete change from one constitution to another a modification of an existing constitution.
The Han Revolution 1368 Zhu Yuanzhang led peasant Han Chinese in a rebellion against the Mongol Yuan dynasty, establishing the Ming dynasty.
The English Revolution 1642–1653 The English Revolution, commencing as a civil war between Parliament and the King, and culminating in the execution of Charles I and the establishment of a republican Commonwealth, which was succeeded several years later by the Protectorate of Oliver Cromwell.
The French Revolution 1789 Regarded as one of the most influential of all socio-political revolutions, the French Revolution is associated with the rise of the bourgeoisie and the downfall of the aristocracy. It was a period of political and social upheaval and radical change in the history of France, during which the French governmental structure, previously an absolute monarchy with feudal privileges for the aristocracy and Catholic clergy, underwent radical changeto forms based on Enlightenment principles of citizenship and inalienable rights. These changes were accompanied by violent turmoil which included the trial and execution of the king, vast bloodshed and repression during the Reign of Terror, and warfare involving every other major European power. Subsequent events that can be traced to the Revolution include the Napoleonic Wars, two separate restorations of the monarchy, and two additional revolutions as modern France took shape. In the following century, France would be governed at one point or another as a republic, constitutional monarchy, and two different empires.
The Irish War of Independence 1916–1923 The Irish War of Independence, the period of nationalist rebellion, guerrilla warfare, political change and civil war which brought about the establishment of the independent nation, the Irish Free State.
The February Revolution 1917 The February Revolution overthrows Tsar Nicholas II in Russia during which the Romanovs were killed. Much mystery surrounds two children of the Romanovs. In 1991, the bodies of Nicholas II and his wife, along with three of their five children and four of their servants, were exhumed (although some questioned the authenticity of these bones despite DNA testing). Because two bodies were not present, many people believed that two Romanov children escaped the killings. There was much debate as to which two children's bodies are missing. A Russian scientist made photographic super-impositions and determined that Maria and Alexei were not accounted for. Later, an American scientist concluded from dental, vertebral, and other remnants that it was Anastasia and Alexei that were missing. Much mystery surrounds Anastasia's fate until this day.
The Chinese Revolution 1949 The Communist-led Chinese Revolution under chairman Mao overthrows the ruling Nationalist Party and establishes the People's Republic of China.
The Cuban Revolution 1956–1959 The Cuban Revolution led by Fidel Castro removes the government of General Fulgencio Batista. By 1962 Cuba had been transformed into a declared socialist republic. Both notorious as a ruthless disciplinarian who unhesitatingly shot defectors and revered by supporters for his rigid dedication to professed doctrines, Guevara remains a controversial and significant historical figure. As a result of his perceived martyrdom, poetic invocations for class struggle, and desire to create the consciousness of a "new man" driven by "moral" rather than "material" incentives, Guevara evolved into a quintessential icon of leftist-inspired movements. Ironically and in contradiction with his ideology, Che's visage was also reconstituted as a global marketing emblem and insignia within popular culture. He has been mostly venerated and occasionally reviled in a multitude of biographies, memoirs, books, essays, documentaries, songs, and films. Time magazine named him one of the 100 most influential people of the 20th century, while an Alberto Korda photograph of him entitled GuerrilleroHeroico, was declared "the most famous photograph in the world." ‘The revolution is not an apple that falls when it is ripe. You have to make it fall’ – Che Guevara (1928 – 1967), Argentine revolutionary
May ‘68 Revolution 1968 May 1968, referring to the period when the events occurred, is the name used to refer to the largest general strike that ever stopped the economy of an advanced industrial country, the first wildcat general strike in history, and a series of student occupation protests. The prolonged strike involved eleven million workers for two weeks in a row, and its impact was such that almost caused the collapse of the de Gaulle government of France. Such explosion was provoked by groups in revolt against modern consumer and technical society, embracing left-wing positions that were even more critical of the Stalinist totalitarianism than of the Western capitalism. The movement contrasted with the labor unions and the Communist Party, which started to side with the de Gaulle government in the goal of containing the revolt. May '68 was a political failure for the protesters, but it had an enormous social impact. In France, it is considered to be the watershed moment when a conservative moral ideal (religion, patriotism, respect for authority) shifted towards a more liberal moral ideal (equality, sexual liberation, human rights) that today better describes French society, in theory if not in practice. Although this change did not take place solely in this one month, the term ma 68 is used to refer to this general shift in principles, especially when referring to its most idealistic aspects.
The Tienanmen Revolution 1989 The Tiananmen Square protests showing the ‘Unknown Rebel’. Some people said he was called Wang Weilin, was 19 years old and a student; others said not even that much could be confirmed. Some said he was a factory worker's son, others that he looked like a provincial just arrived in the capital by train. When American newsmen asked Chinese leader Jiang Zemin a year later what had happened to the symbol of Chinese freedom — caught by foreign cameramen and broadcast around the world — he replied, not very ringingly, "I think never killed."
The Digital Revolution 1990 On 25 December 1990 Sir Timothy John Berners-Lee implemented the first successful communication between an HTTP client and server via the Internet with the help of Belgian Robert Cailliau and a young student staff at CERN. In 2007, he was ranked Joint First alongside Albert Hofmann in The Telegraph's list of 100 greatest living geniuses. Berners-Lee is the director of the World Wide Web Consortium (W3C), which oversees the Web's continued development, the founder of the World Wide Web Foundation and he is a senior researcher and holder of the 3Com Founders Chair at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). Berners-Lee was elected to be the member of National Academy of Sciences. I think IT projects are about supporting social systems-about communications between people and machines. They tend to fail due to cultural issues. Sir Timothy John Berners-Lee ‘Inventor’ of the WorldWideWeb)
The Digital Social Revolution 1995 The Digital Social Revolution with the creation of the first social network. Classmates.com is a social network service created in 1995 by Randy Conrads who founded Classmates Online, Inc. The social media website helps members find, connect and keep in touch with friends and acquaintances from throughout their lives — including kindergarten, primary school, high school, college, work and the United States military. Classmates.com has more than 40 million active members in the United States and Canada. Nielsen Online ranks Classmates as number three in unique monthly visitors (U.S. home, work) among social networking sites.
The Marketing Revolution 1999 World wide marketing revolution: The Blair Witch Project. Filming began in October 1997 and went for eight days. Most of the movie was filmed in Seneca Creek State Park in Montgomery County, Maryland, although a few scenes were filmed in the real town of Burkittsville. Many of the townspeople interviewed in the film were not actors, and some claimed to have heard about the Blair Witch, though the story is fictitious. The Blair Witch Project was shown at the 1999 Sundance Film Festival, and released by Artisan on 30 July 1999 after months of publicity, including a ground-breaking campaign by the studio to use the Internet and suggest that the film was a real event. It was positively received by critics and went on to gross over US$248 million worldwide, making it the most successful independent film at the time. It also had the highest ratio of box office sales to production cost in American filmmaking history.
Viral Networking Age 2004 Mark Zuckerberg founds Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he is studying at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over.
The Community Revolution 2009 April 2009 Facebook logs its 200 millionth user. Facebook as a country is now bigger then Brazil. “We will welcome our 200 millionth active user to Facebook some time today, and I want to take this opportunity to describe what this means to us and what we hope it can mean for everyone using Facebook. When we built Facebook in 2004, our goal was to create a richer, faster way for people to share information about what was happening around them. We thought that giving people better tools to communicate would help them better understand the world, which would then give them even greater power to change the world. Creating channels between people who want to work together towards change has always been one of the ways that social movements push the world forward and make it better. Both U.S. President BarackObama and French President Nicholas Sarkozy have used Facebook as a way to organize their supporters. From the protests against the Colombian FARC, a 40-year old terrorist organization, to fighting oppressive, fringe groups in India, people use Facebook as a platform to build connections and organize action. More broadly, technology has made it easier and faster for people across the world to share more and more -- from the daily activities of their lives to events that impact their communities. At Facebook, we want to build the best service in the world for people to connect with and share everything that is important to them, whether day-to-day or world-changing.” From ‘200 Million Strong’ - by Mark Zuckerberg, posted on the Facebook blog Wednesday, April 8, 2009 at 6:27am
The Present Revolution 2009 New countries are forming based on interests, opinions, empathy, relationships, status, emotions,… What was once a physical interaction has shifted towards a digital interaction in communities through social networks. The traditional industry producing means to physically interact is now struggling to survive caused by this change. Earlier attempts of creating a virtual world have failed. The reason for this was a social gap between the physical and virtual. This gap can be bridged. Imagine a link between the traditional and digital industries. A bridge that unites people’s interests and businesses based on relations and profiles. Imagine the traditional above- and below-the-line communication transformed into applications plugging in into social networks. Not aiming for the masses, but targeting a well defined user with your products and services.
THE PROUDFIELD REVOLUTION Viral Networking We help social media users interact and communicate more effectively through meaningful, trustworthy and well-designed applications. Intuitive and simple. Expressive applications providing a deep experience that users want to come back to regularly. Viral Sales & Marketing Our applications encourage individuals to pass on a marketing message to others. Like viruses, our applications identify people’s profiles with high potential and take advantage of rapid multiplication to explode the sales message to thousands, to millions. Viral Trade We blend traditional industries with social media. A bridge that unites people’s interests and businesses based on relations and profiles. We plug industry applications into social networks, targeting well defined users with your products and services. Viral techniques are widening and boosting your traditional sales channel. Media Interconnect Our applications tie fast growing, single communities together for a quantum leap in value and connection. We allow online personal or professional communities to interact and trade across disperse network societies.
Proudfield PatrikVandewalle Managing Director M +32 475 44 51 16 www.proudfield.com Images Wikipedia – AP – CERN – Facebook Unicef – World maos – NASA Red China – IMDb – PixXP iStock Photo – John Doe